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General SEO vs Local SEO

by iScotts
16 replies
Ok I might have posted this already but I cant seem to find it so i will try again. Anyway I was wondering if you guys offer normal SEO or do you mostly offer Google plus local? I (correct me if im wrong) figured that for local business keywords will always include a city or town in them. So is it ok to assume that jumping to Google places is the best service to offer?
#general #local #seo
  • Profile picture of the author Kung Fu Backlinks
    Of course, I'm a little biased LOL but I am convinced that the best ROI for local business is in the G+ Local listings.

    When I first started consulting, I did local seo on websites and just ignored the Google + Local listings (the Google Places). After I invested in some G+ Local education and got A-Slots for my clients, I never went back... they were so thrilled with the increase in business I was a believer. Keep in mind, though... the local listings are heavily impacted by website seo, so you need to have the complete package.
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  • Profile picture of the author iScotts
    So do you like do a mixture of both?
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  • Profile picture of the author Voasi
    I do a mixture of both - but it depends on the business. I'm assuming we're talking about a local service provider (plumber, electrician, etc...). If that's the case, I usually sell them on Google+, Organic SEO and PPC campaign.

    I've seen some markets where a majority of the clicks come from PPC, just depends on the demographic your targeting. For instance, if you're targeting an older community of people, offering air conditioning repair services, then doing PPC might be more effective.

    I'm all about "total coverage" though. There are 10 organic listings and upto 11 spots in PPC on a Google search page... My goal is to try and list the company in as many spots in that first page as possible.
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  • Profile picture of the author zoro
    Forget about SEO, the Big Bad Panda and Penguin killed it. What about the next black and white gorilla that's lurking? Local business are constantly bombarded with SEO consultants. I would not run a business that relies on third party approval (Google).
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    • Profile picture of the author WEBGEEK
      Ha ha you r the real man zoro...
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    • Profile picture of the author iAmNameLess
      Originally Posted by zoro View Post

      Forget about SEO, the Big Bad Panda and Penguin killed it. What about the next black and white gorilla that's lurking? Local business are constantly bombarded with SEO consultants. I would not run a business that relies on third party approval (Google).
      Forget about SEO? Panda and Penguin killed it? I think you misunderstand what SEO does.

      Perhaps you were one that believed spamming thousands of forum profile links were actually beneficial. Those that are smart about SEO, never had any problems. The ones effected, are mostly from this very forum, because of all the incorrect information being passed along.

      SEO is very alive. The question is, is SEO more efficient and better for businesses than PPC?
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      • Profile picture of the author Local Search
        SEO cannot be killed by anyone, google's penguin and panda updates only affected its rythm but can't kill it. you can see local seo is growing day by day. After few months you will see that SEO will again back in new form. Just wait n watch...... only fake SEO guys will quit it real SEO will never change their way.
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  • Profile picture of the author Smidid Sammia
    The ranking differs in different place, which determins the local seo and the certain area seo
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  • Profile picture of the author iScotts
    Has anyone else had to make this decision?
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  • Profile picture of the author kharibaoliseo
    I thnk local seo work like For country and general SEO is work for world wide
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  • Profile picture of the author indiainternet00
    I don't am not sure is there any thing like local seo , SEO is done for google to make our site rank in top 10. The keyword selection for the new website i think should be localized cause it helps in securing high rank easily as it lowers the competition in google .
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  • Profile picture of the author creaturelocaljohn
    If you will work on Local SEO for your business you will also put an effort on your organic campaign. Local SEO is only 50% of the equation, LOCAL SEO + ORGANIC SEO = TOP OF GOOGLE MAPS RANKING.
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  • Profile picture of the author kazim
    General SEO helps to get good page rank. Local SEO is the best for business. But all SEO have brought a good place in google.
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    Increase Profit From Your Website Up to 107%
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    • Profile picture of the author live2all
      Try with global seo then you will be ranked automatically with local marketing
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      • Profile picture of the author live2all
        So best for try with Google com SEO. So try with global markating and listed with google business
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  • Profile picture of the author buckeye04
    Focus on whatever YOU feel most comfortable with. If you want to offer help to LOCAL businesses (mom and pop shops), then go with G+ Local, but if you want to work with some more prestigious companies with reach outside of your local area, then shoot for a national seo campaign.

    For the local stuff, I would definitely go with a combination of a highly optimized G+ Local listing (tagging images, videos, good description, etc.) and then be sure the actual website has good ON PAGE seo (quality content, tagged images, descriptions, etc.).

    If you have a nice mix of both of the above and build up some high quality links (OFF PAGE seo), you should be headed in the right direction.
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