WARNING: Ad Swipe Gold...Again

Instead of this being in full public display for copying,
send this letter out to your prospects
and watch your response shoot up.

On the invitation style envelope,
place a crocked hand licked stamp on it
and the decision makers name on it.

The paper inside it has your photo on the right hand side
with this caption, or a variation that matches your results,
under it.

"Kevin Hart The famous no B.S.Web Genuis,
who's so skilled at extracting money out of websites,
he's never failed in 197 cases"

And the headline says...

"If You've Got 5 minutes,
I GUARANTEE your website
will make more money."

If the line is busy when you
call to get 5 minutes of his time,
please try again later.

Phone him now on xx xxx xxx
if you are a bit irritated that others are pulling more money
out of their websites than you.

You deserve it don't you?

Best,
Molly Brown
Kevin Hart's PA

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OK here's why this works and
who has made it work.

When readers see a big promise in a headline,
their BS detector hits alert.

So by qualifying the reader in that he/she has to do something
to get the promised result they are after, you've shut down the BS detector.

Next the reader scans the photo and reads the caption under it which
gives numbers and specifics of results stated in a third party voice.

Another exit door closed.

Ok the reader is told the phone might be busy when calling.
That line has proven to lift response.

Another exit door slammed shut for thinking that this so called expert
isn't really one, but if he is busy then "I guess he is"

Then appealing to the feeling that there always somebody doing better
and want to find out their secret.

Then the deserve it appeal can be very strong.

And finally the expert web genuis is to busy to write,
he gets his personal assistant to write it.
Once again, in high demand, therefore he must be good.

The person who has been called the greatest living copywriter,
Gary Bencivenga, has used this headline formula in more than one market
and has got outstanding results.

So Warriors, it's all here for the plundering.

Best,
Ewen