26 {{ upvoteCount | shortNum }}
26 {{ upvoteCount | shortNum }}

Attn Offline Info Sellers; Boost sales to 20% with this technique

by midasman09 Banned
21 replies
Howdy...because the following Marketing Technique has been SO productive for me, I thought I'd give it better exposure rather than being buried in a post.

When I sell "Info" products to OffLine prospects I usually use Snail Mail (PostCards or Flyers getting prospects to PHONE my "FREE Recorded Message at 555-1234 x123".....and, to those interested enough to leave their Name and Mailing Address....rather than just sending them my Sales Letter...selling Info on a CD....I send them the Actual CD! along with my sales letter.

However....I encrypt the CD which LOCKS it and....at the end of my Sales Letter I tell them they can order by phoning my Order Service AND....rather than WAIT for the CD or WONDER if and when it's coming...I tell them...THEY ALREADY HAVE IT! It's in the enclosed CD, but it's been encrypted and...when they order they will be given the KEY that UnLocks the CD....so they can have the info IMMEDIATELY!...no waiting or wondering when it will come or IF it will come!

Now....the "psychology" of having the product in their Hands causes a POWERFUL EMOTIONAL REACTION known as; "OVERWHELMING CURIOSITY!" They've GOT TO SEE WHAT'S IN THAT CD!

So...think about putting your Info onto an encrypted CD and Mailing it to your prospects....your sales will go thru the roof!

Don Alm....Marketing & Sales Guy
#20% #attn #boost #info #offline #sales #sellers #technique
  • Profile picture of the author Chrisbroholm
    Who uses CDs anymore? If you have to use this method, use a branded usb-stick and tell the prospects its theirs to use for any data storage needs they might have.
    Signature

    Check out my blog GenuineOnlineMarketing.com where I talk about building Amazon and Adsense Niche Websites.

    Over 800 Amazon Reviews for $1 - No way?

    {{ DiscussionBoard.errors[7033043].message }}
    • Profile picture of the author Marvin Johnston
      Originally Posted by Chrisbroholm View Post

      Who uses CDs anymore? If you have to use this method, use a branded usb-stick and tell the prospects its theirs to use for any data storage needs they might have.
      While I hate to say it, your suggestion (as made) sounds like you have no concept of ROI ... $0.20 for a CD vs $x.00 for a memory stick. It may work in some markets, but you didn't say you had split tested the idea.

      Marvin
      {{ DiscussionBoard.errors[7034176].message }}
  • Profile picture of the author Jason Kanigan
    I wonder how well this would work with an info product delivered online. OK, here is the login page, but to get access you need the password. Voila, the Buy Now button. Sounds like a squeeze page, doesn't it?

    The lack of something physical right there in their hands might make it a dud. But the idea of a CD or usb drive is interesting.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[7034791].message }}
  • Profile picture of the author Christian Chan
    It's very unlikely that this will happen.

    They will throw it immediately when it's encrypted. Who would bother calling to get password?

    If you write a story, you'd better make a logical one.

    Originally Posted by midasman09 View Post

    Howdy...because the following Marketing Technique has been SO productive for me, I thought I'd give it better exposure rather than being buried in a post.

    When I sell "Info" products to OffLine prospects I usually use Snail Mail (PostCards or Flyers getting prospects to PHONE my "FREE Recorded Message at 555-1234 x123".....and, to those interested enough to leave their Name and Mailing Address....rather than just sending them my Sales Letter...selling Info on a CD....I send them the Actual CD! along with my sales letter.

    However....I encrypt the CD which LOCKS it and....at the end of my Sales Letter I tell them they can order by phoning my Order Service AND....rather than WAIT for the CD or WONDER if and when it's coming...I tell them...THEY ALREADY HAVE IT! It's in the enclosed CD, but it's been encrypted and...when they order they will be given the KEY that UnLocks the CD....so they can have the info IMMEDIATELY!...no waiting or wondering when it will come or IF it will come!

    Now....the "psychology" of having the product in their Hands causes a POWERFUL EMOTIONAL REACTION known as; "OVERWHELMING CURIOSITY!" They've GOT TO SEE WHAT'S IN THAT CD!

    So...think about putting your Info onto an encrypted CD and Mailing it to your prospects....your sales will go thru the roof!

    Don Alm....Marketing & Sales Guy
    {{ DiscussionBoard.errors[7035119].message }}
    • Profile picture of the author Jacer
      Originally Posted by Christian Chan View Post

      It's very unlikely that this will happen.

      They will throw it immediately when it's encrypted. Who would bother calling to get password?

      If you write a story, you'd better make a logical one.
      Really? I have personally tested this and it works even better than Don claims. Maybe you should test things yourself before you claim they don't work, or accuse someone of making up a story.
      {{ DiscussionBoard.errors[7035579].message }}
      • Profile picture of the author midasman09
        Banned
        I started this in the "old" days of Floppies and found that a "Physical" thing IN THEIR HANDS....brought about the emotion of "I GOTTA SEE WHAT'S IN THIS!"

        CDs would probably work also.

        Don Alm
        {{ DiscussionBoard.errors[7035964].message }}
      • Profile picture of the author Christian Chan
        Originally Posted by Jacer View Post

        Really? I have personally tested this and it works even better than Don claims. Maybe you should test things yourself before you claim they don't work, or accuse someone of making up a story.
        Wow. I really don't buy it
        {{ DiscussionBoard.errors[7036196].message }}
        • Profile picture of the author jimbo13
          Originally Posted by Christian Chan View Post

          Wow. I really don't buy it
          Based on you never having done it? Priceless.

          Dan
          {{ DiscussionBoard.errors[7036215].message }}
          • Profile picture of the author Christian Chan
            Originally Posted by jimbo13 View Post

            Based on you never having done it? Priceless.

            Dan
            Based on you hearing from unknown people on the internet that they have done the testing? That's really priceless.
            {{ DiscussionBoard.errors[7040540].message }}
            • Profile picture of the author jimbo13
              Originally Posted by Christian Chan View Post

              Based on you hearing from unknown people on the internet that they have done the testing? That's really priceless.
              No.

              Based on me having done this in a different field. Pillock.

              Dan
              {{ DiscussionBoard.errors[7043878].message }}
  • Profile picture of the author Mister Natural
    Why are there TWO threads featuring this same method ?

    And when you say you "encoded" the floppy,,
    aren't you just "password protecting" the file on the floppy or CD ?
    {{ DiscussionBoard.errors[7036315].message }}
    • Profile picture of the author midasman09
      Banned
      It's called "Encryption" software! Here's a review.

      Encryption Software Review 2012 | Data Encryption | File Encryption Software - TopTenREVIEWS

      Don Alm....Encrypto-Maniac
      {{ DiscussionBoard.errors[7038354].message }}
      • Profile picture of the author Christian Chan
        I googled your name. Apparently some people are not too fond of you.

        Originally Posted by midasman09 View Post

        It's called "Encryption" software! Here's a review.

        Encryption Software Review 2012 | Data Encryption | File Encryption Software - TopTenREVIEWS

        Don Alm....Encrypto-Maniac
        {{ DiscussionBoard.errors[7040544].message }}
        • Profile picture of the author midasman09
          Banned
          Yup!....there's ONE GUY who's made it "His Job" to give me a whack...ever since I called him a name on another Forum.

          And...YES! I've been BANNED from other Forums, including this one, 3 times"....primarily for speaking out against my "Attacker"!

          And....Mr Chan....take a look at my "Thank Yous"! Well, Good Golly Miss Molly....NINE HUNDRED NINETY FIVE (925) Looks like "somebody" appreciates "my stuff"!

          Don Alm....STILL liked by the Majority
          {{ DiscussionBoard.errors[7041321].message }}
          • Profile picture of the author Christian Chan
            It's easy to get thank you here. As a matter a fact, I believe that guys with the most count of thank you here are the biggest bullshitters ever. They just hang around on the forums and busy spending their time here posting instead of making things happen.



            Originally Posted by midasman09 View Post

            Yup!....there's ONE GUY who's made it "His Job" to give me a whack...ever since I called him a name on another Forum.

            And...YES! I've been BANNED from other Forums, including this one, 3 times"....primarily for speaking out against my "Attacker"!

            And....Mr Chan....take a look at my "Thank Yous"! Well, Good Golly Miss Molly....NINE HUNDRED NINETY FIVE (925) Looks like "somebody" appreciates "my stuff"!

            Don Alm....STILL liked by the Majority
            {{ DiscussionBoard.errors[7042825].message }}
  • Profile picture of the author Aaron Doud
    Why would anyone doubt this would work?

    This is similar to the "free 30 day trials" you see on TV all the time.

    Once the product is in their hands they want to own it. Why do you think car salesmen try to get you to go on a test drive? So you know how the car handles? No because they know your mind will begin to "own" it.

    Of course to make this work you have to convert at a high enough level to justify the costs. But that is what testing is about.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7041461].message }}
    • Profile picture of the author midasman09
      Banned
      You HIT it On The Head, Aaron!

      Nowdays "Info Sellers" make lots of "Offers" to "get prospects INTO the Funnel" by offering Free Trials or $1 for a month, etc. Sellers use the Sense of Sight and Hearing. HOWEVER, the Sellers are missing ONE important Sense....the Sense of TOUCH!

      When I turned "Suspects" into "Prospects" ......THEN....HOT PROSPECTS and appealed to their Sense of Touch and the emotion of "Overwhelming Curiosity" (They HAD to KNOW what was inside that disk!)

      A lot more Powerful going thru MY "Sales Funnel" than using "OnLine- See and Hear" senses!

      Don Alm....still using "Old" Sales Methods because "They WORK"!
      {{ DiscussionBoard.errors[7041826].message }}
      • Profile picture of the author Christian Chan
        I am giving you benefit of doubt.

        Just state the name of your company here with its full address.

        Originally Posted by midasman09 View Post

        You HIT it On The Head, Aaron!

        Nowdays "Info Sellers" make lots of "Offers" to "get prospects INTO the Funnel" by offering Free Trials or $1 for a month, etc. Sellers use the Sense of Sight and Hearing. HOWEVER, the Sellers are missing ONE important Sense....the Sense of TOUCH!

        When I turned "Suspects" into "Prospects" ......THEN....HOT PROSPECTS and appealed to their Sense of Touch and the emotion of "Overwhelming Curiosity" (They HAD to KNOW what was inside that disk!)

        A lot more Powerful going thru MY "Sales Funnel" than using "OnLine- See and Hear" senses!

        Don Alm....still using "Old" Sales Methods because "They WORK"!
        {{ DiscussionBoard.errors[7042842].message }}
        • Profile picture of the author Marvin Johnston
          Originally Posted by Christian Chan View Post

          I am giving you benefit of doubt.

          Just state the name of your company here with its full address.
          You appear to be new here and are also getting the benefit of doubt in spite of your 2008 join date. Most of your last couple of dozen posts seem oriented at trying to create a problem rather than contributing to the community.

          But your join date indicates you should be well aware of the rule that if you have a problem with a member, take it up with them rather than clutter up the forum. Most of us are not here to listen to you pontificate on something it appears you know little about.

          Marvin
          {{ DiscussionBoard.errors[7042913].message }}
        • Profile picture of the author sodomojo
          Originally Posted by Christian Chan View Post

          I am giving you benefit of doubt.

          Just state the name of your company here with its full address.
          You can just google him, Don Alm.
          {{ DiscussionBoard.errors[7043997].message }}
    • Profile picture of the author Christian Chan
      I think I need to spell it out clearly...

      1) 30 day free trial = give me your credit card first, then 30 days later I will charge it
      2) this technique = i need to call you to unlock the damn CD, why would I bother? I don't know you, I am not interested in putting unnecessary work to get to watch a CD from unknown stranger

      See the difference now?

      Originally Posted by Aaron Doud View Post

      Why would anyone doubt this would work?

      This is similar to the "free 30 day trials" you see on TV all the time.

      Once the product is in their hands they want to own it. Why do you think car salesmen try to get you to go on a test drive? So you know how the car handles? No because they know your mind will begin to "own" it.

      Of course to make this work you have to convert at a high enough level to justify the costs. But that is what testing is about.
      {{ DiscussionBoard.errors[7042836].message }}

Trending Topics