Interesting (autoresponder) idea I plan to try, anyone used this?

4 replies
This is most likely not news to some/many, but it's the first time I've seen it used like this, I'm talking about using the autoresponse feature in say your Cpanel to advertise more business and services, offers etc.

Let me explain...

I just emailed back and forth with a friend of mine on something business related. I got an autoresponse from him for sending him an email and in it he was advertising a new venture he just set up. Now, I'm not interested in this particular venture but felt the idea might be a good one.

So here's my take on it...

I don't use my cpanel autoresponse much if at all so I think I'll add one or more of the following...

1) Latest news
2) Freshest testimonials (or a handful of past ones)
3) Educational material that could lead to a sale (links to articles or even the article cut and paste--a short one of course, or links to a video(s) etc,
4) Limited time specials with limited use discount codes
5) Referral offers for sending new business
6) Latest additions to my design portfolio with the aim of getting a new design job from the recipient
7) A list of my current services to serve as a reminder
8) Actual redeemable freebies my clients/prospects would like/love and steps to take to redeem the gifts

Of course it might be best to only do one or two related things at a time

I'm sure there are a ton of other things to add into an autoresponder like this one. Anyone out there doing this? What's your success/failure rate? Any ideas on what to do to maximize this concept or any other thoughts appreciated.

Cheers

Kunle

Just added during edit: The autoresponder feature I'm talking about may be something you may be using to say "Thanks your email was received. We'll get back to you blah di blah" or maybe something you don't even use at all. My current view on this is that that might be a wasted asset you could look into capitalizing on if you're not already doing so that is, and you just might win a few brownie points for showing this simple technique to your clients as well. Good luck!
#autoresponder #idea #interesting #plan
  • Profile picture of the author iInvent
    This could be a good idea for my clients! Setting up an autoresponder with specials, news, offers...love it!!!
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    Thanks for reading!

    Chantal
    "Before you try to satisfy the client, understand and satisfy the person."

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    • Profile picture of the author Kunle Olomofe
      Originally Posted by iInvent View Post

      This could be a good idea for my clients! Setting up an autoresponder with specials, news, offers...love it!!!


      It'd be a good idea to track the responses they get/actions taken via this medium just to see if it's worth the time, effort, resources. Though thinking of it from the POV of a client in NON-marketing circles this definitely has far reaching potential with a possible high ROI. Best of luck using it.
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      • Profile picture of the author mojo1
        Sounds like an awesome idea. Bob Serling, a direct mail marketing great mentioned this exact strategy in his 6 Figure Consulting business system. Show biz owners who are not yet your customers how you've either successfully signed up a new customer , expanded your business, or improved your understanding of their business(showing industry authority).

        Don't forget to use Yesware.com free email tracking system to analyze your email open and click rates. You're gonna love it my friend.
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  • Profile picture of the author iInvent
    Now the question is...how much do you charge for setting this all up?....
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    Thanks for reading!

    Chantal
    "Before you try to satisfy the client, understand and satisfy the person."

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