9x12 success and more...

by coffeecashnow 27 replies
Hi offliners,

I'm becoming more and more passionate about this biz every day.

For those who don t know, and care a little bout ol me...

I ve done affiliate marketing in the past but lost interest.

I m 200% offline marketing now, set up a company, etc...

I sold one 9x12 Bob Ross' card in september in my local town. Only made 2,000€ profit on it, but I also used 1 space for my marketing agency and 2 with affiliate offers(ok ok...) as I ran out of leads... Only 8,000 ppl in the town!

Now i m planning this on a larger city with delivering to 25k houses. If all goes well, this should make 6,000 profit.

I plan to hire commission sales ppl to bring this to another level.

Thanks Bob Ross for this.

At the same time, I made 2 websites for customers of the card. Cool.

Now that i m prospecting for the new card, I see that MOST of the prospects have TERRIBLE websites.

When I talk to them I explain them why it should be so and so... They find it interesting...

So what I d like to do is write a guide about it.

10 factors of a converting site - contractors version (I know, that sucks but you get the idea)

I'd redirect them to an optin page and would have an email series ready.

I'd love to hear what you d include in that guide. It's basic and obvious mostly, but I think I could use your help.

Thank you so much all of you, I realise my offline biz exists thanks to you, and will grow with your help too. I love WF/offline-forum

All the best
#offline marketing #9x12 #success
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  • Profile picture of the author BIG DEALS
    I have found the 9x12 to be a bit trickier to make a decent profit. Just browsing the internet and youtube I have found many people using the exact same template with very similar names. Obviously they bought the 9x12 system by BobRoss.

    In my opinion, the layout is not aesthetically pleasing to look at as it could be. With some creative ingenuity it can be changed... However, it is a very good idea, and if done correctly can yield some wonderful results. It also can lead to many different avenues for potential upselling.

    Websites, mobile websites, SMS marketing, SEO, Google Places, Facebook etc.

    I find advertisers want to work with industry authorities and if you come across as a "jack of all trades" it reflects poorly. I tend to stick to one thing and let other upsells come along naturally or in conversation.

    My trick is to "plant the seed" so to speak in someone's head and make them think they figured out they need a mobile website or SEO. Then we start a deeper conversation about it and then you tell them you can do it.

    So... if you have had success with the postcard with one client, stick to it and let the other upsells happen naturally. Trying planting that seed- it works. All it takes is one sell- they tell their friends and then their friends tell their friends and so on and so on.

    Cheers!
  • Profile picture of the author coffeecashnow
    Hi,

    I didn t mention it but I do this in France. I actually find the design pretty nice!

    I present the company as a marketing agency that helps businesses get more sales through a few different medias. 1 of them is the card, 1 of them is online marketing.

    Thanks a lot for your input, but I still want to provide businesses with this guide. It will help them a lot I think.

    I know it s better to specialize in 1 thing. My thing is online marketing. The card is an additional service. At least in my mind it s that way.

    O.
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    • Profile picture of the author The Offline Advisor
      To do this in France is a real achievement! Three years ago, I tried to help a young friend set up something very similar but the "Red Tape" killed it.

      You can't even send an invoice to a customer unless your business has been approved by the local Chamber of Commerce!
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      Business advice from a bona fide Business Consultant

  • Profile picture of the author coffeecashnow
    Well, you have to properly set up your company first... but nothing is impossible!
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  • Profile picture of the author misterme
    Originally Posted by coffeecashnow View Post

    I'd love to hear what you d include in that guide.
    I'd write the top ten things 'you don't know to know about' and then have a couple of quick paragraphs on each of the ten points that if the customer went to a competitor, would trip up the competitor.

    That's what I did with my "20 Questions To Ask Wedding Photographers." All factual stuff. Nothing misleading. All helpful to the customer. But things I know to ask that trip up most of the competition because the competition uses ploys - while it also positions you as the obvious expert.
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  • Profile picture of the author vndnbrgj
    I will be implementing Bob's method soon.
    I am re-designing the layout to suite me.
    My problem is finding a printer to print a mock-up.
    Most don't print anything that size, or require a large quantity when I only need two.

    As far as the report.... I have one that I will be using during October for a promotion.
    Same exact principles as yours just 5 instead of 10.
    Mine will be going to people who already expressed an interest in re-designing their site.
    The report will serve as a way to let them know what else their site needs.
    The reason mine are $1500 while others are $500 or less.

    I also have a report on the ten reasons you should pay more than $1000 for a site.
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    • Profile picture of the author coffeecashnow
      Nice to hear you're making it happen!
      I just went to my local printer and printed 1, for like 50cts maybe. Was no problem at all. Had no coating but it s ok.

      I wouldn t mind seeing what s in your report the 2 of them actually :0

      Thank you and let us know what desing you come up with! I actually love the one from Bob!

      Originally Posted by vndnbrgj View Post

      I will be implementing Bob's method soon.
      I am re-designing the layout to suite me.
      My problem is finding a printer to print a mock-up.
      Most don't print anything that size, or require a large quantity when I only need two.

      As far as the report.... I have one that I will be using during October for a promotion.
      Same exact principles as yours just 5 instead of 10.
      Mine will be going to people who already expressed an interest in re-designing their site.
      The report will serve as a way to let them know what else their site needs.
      The reason mine are $1500 while others are $500 or less.

      I also have a report on the ten reasons you should pay more than $1000 for a site.
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    • Profile picture of the author wagsgraphx
      Originally Posted by vndnbrgj View Post

      I will be implementing Bob's method soon.
      I am re-designing the layout to suite me.
      My problem is finding a printer to print a mock-up.
      Most don't print anything that size, or require a large quantity when I only need two.

      As far as the report.... I have one that I will be using during October for a promotion.
      Same exact principles as yours just 5 instead of 10.
      Mine will be going to people who already expressed an interest in re-designing their site.
      The report will serve as a way to let them know what else their site needs.
      The reason mine are $1500 while others are $500 or less.

      I also have a report on the ten reasons you should pay more than $1000 for a site.
      You should have no problem getting a mock up printed. FedEx/Kinkos, Office Max, Office Depot, Staples,UPS stores, Sir Speedy Print shops, these all have full color digital presses or copiers. They can all run 100# Cover stock and run a mock up on a 12 x 18 sheet of stock. It would probably cost $2 a piece for a double sided card. Just supply them with a PDF and it should be no problem. If you need advice on setting up you file, PM me.
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  • Profile picture of the author MartinBuckley
    I agree with you that hiring commission sales reps is the next way to go to increase your ad sales. I more than doubled my pizza card sales once I took on a few commission sales reps.

    Congrats on your success and I wish you much more.

    All the best,

    Martin
    • Profile picture of the author coffeecashnow
      Hi MArtin,

      First of all, thanks!

      I know it s the best way to go to grow this, that s obvious. Though here this is a difficult thing and it costs lots of money. But I have to find a way for it to happen.

      Cheers!

      Originally Posted by MartinBuckley View Post

      I agree with you that hiring commission sales reps is the next way to go to increase your ad sales. I more than doubled my pizza card sales once I took on a few commission sales reps.

      Congrats on your success and I wish you much more.

      All the best,

      Martin
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    • Profile picture of the author prdesjarlais
      Originally Posted by MartinBuckley View Post

      I agree with you that hiring commission sales reps is the next way to go to increase your ad sales. I more than doubled my pizza card sales once I took on a few commission sales reps.

      Congrats on your success and I wish you much more.

      All the best,

      Martin
      I've been struggling with structuring a descent commission plan for sales reps, how did you come up with yours?
  • Profile picture of the author alomouiguina
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  • Profile picture of the author brik2500
    I'm curious, what's Bob Ross' 12x9 card?

    Thanks!
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  • Profile picture of the author Moneypoint
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  • Profile picture of the author SangGuna
    Sometimes offline is better than IM... Take my congrat on it my friends..
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    Work HARD n SMART...^_^
    • Profile picture of the author coffeecashnow
      Thanks! I like the fact that it puts you back in the real world, make you go out and meet people. thins kinda stuff.

      Originally Posted by SangGuna View Post

      Sometimes offline is better than IM... Take my congrat on it my friends..
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