How would you market a grocery store chain
After looking into things for a bit, I noticed that it wasn't necessarily the website that needed improvement (though I will recommend a re-design). But what really stood out to me was the lack of social media marketing immediately. They do have an email optin, and participate on facebook.
SEO is not needed due to the fact that all of their locations are in small towns. They are the only grocery store in the areas. I'm assuming their customers are frequent fliers and loyal to them.
I'm really kind of stumped here. I have never done any kind of marketing for a grocery chain. It seems to me that it's not about 'generating new customers' as much as 'engaging current customers'
I'm definitely going to recommend a SMM campaign, and a re-design of the website to reflect that campaign. I want to create more of a mini network for each location rather than try to draw in new customers.
These towns are so small that they are literally the only grocery store within 20 and sometimes 50+ miles. The average household income in these locations is roughly 35k.
I'm really at a loss for ideas here. I will interview the owner to find some problems that they are facing as well as the changes they would like to see in the future.
I just really don't think that the typical SEO, PPC, GPO is what they need. They have already established themselves as the local go-to. I think that by upgrading their SMM, and email marketing enabling them to engage their current customers will be best.
Anyone have experience with grocery stores? DMM crossed my mind as well. I will be sure to ask about this during the interview.
I'm going to be honest here, I'm really looking for advice from those that are seasoned. They are working with a pretty large budget, and I'm not going to recommend them a campaign that won't yield them a positive ROI.
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