SMS Marketing

You're average local resturant/bar isn't going to have a clue how SMS will benefit them.

You should cold walk and be ready to ask questions to find out their needs and present how you and SMS marketing can help those needs.

"Lately we only seem to be busy on Friday nights"

"I understand that. I eat out myself a lot on friday nights. Seems like a lot of us forget about places the rest of the week. That's why I wanted to visit local resturant owners like yourself and sit down and explain how having a VIP mobile club would help them.

I saw your specials when i came in and that is a great deal on _______. Of course had I not stopped in today I wouldn't have known that. Let me explain how we can send messages right to your customers to get them thinking about you on Tues or Wed and not just friday night."

That is what I'm thinking.. I guess I need to have some flyers made for me. OR some type of presentation..

So far, cold calling and setting a face to face appointment has worked best for me.

To get this kickstarted, why not do negotiate a free trial to see if this works for them. If it does, you then go to the next restaurant and tell them "xyz restaurant" is using your services and getting extra business.

Nothing motivates these guys more than having one over on the competition.

I'll hold my hands up and say that I've never tried marketing sms services. Most restaurant owners understand classified ads, leaflet drops (you know the traditional stuff). Trying to educate these guys in a new system over the phone is going to be extremely hard and will probably blow your confidence a little with the multiple rejections you'll get.

Why not take the little lady out and and start networking on the side (preferably after the meal). That way, you would have at least got your foot through the door and the business owner will be a little more responsive to what's on offer?

Get a postcard printed at Vistaprint with some stats and your contact info on it. Then try and think of people who you might know that are in some way connected to businesses that would benefit from sms services.

Or if you have former clients (from web design, graphic design, etc.) approach them first since you would already have a working relationship with them.

Good Luck!

Club them up like email, sms & social marketing together for a product/service may be this will create more interest.

Hey DesertSand,

Actually walk in and visit with phone in hand.

Setup a mock sms campaign and text your "keyword" to the shortcode while you are standing there talking to the business owner.

Better yet, let them do it so they see in real time how it works!

If they see it, they might get it!

T

Telling our customers of clients about our product and services through sms is easy and cheap thing. It is beneficial because due to this distribution of information is very easy and we can communicate with each other at any time through sms. For this no costly system of instruments are needed.

logstore[dot]co

You can set an appointment an hour with business owners. Then when you go in, they've already shown interest so assume they want it. Have them grab a menu, ask what on their menu has a low food cost. Ok. great, that'll be your promotion. Then have a piece of paper that looks professional with keyword options. Next, ask them what 2 keywords they like to match the restaurant. Now, pick one of two keywords and say, "for SMS marketing this one will work best because yada yada yada yada. Then ask how many covers they have each month. Based on that number give them an earnings potential. That's all they care about. If they TRUST you and your telling them the POTENTIAL is of greater value then the price by a nice margin, you'll have the sale every time

When cold calling fail, direct mail is another option that you can consider.

I never do sms marketing. It is very much costly in our country.

Well as you may know now, 10 calls or 20 calls is not enough. Come back after you've made 200.

I don't know the "Arron" you're referring to, so I can't speak about the script.

What Aaron Doud, who I've been reading posts from since I've been on here, says is correct, though. People don't care about your technology. They don't want features and benefits. They want a problem solved.

"This place is dead Tuesday and Wednesday."

"No kiddin'. You don't have a regular clientele, do you?" (negative reversal, for those in the know)

"Well of course we do! Some Thursdays are good, and every Friday and Saturday the same people pack this place!"

"Ooohh. Have you ever heard that there's a way to stay in contact with those people throughout the rest of the week? If you could let them know about specials happening TONIGHT, do you think they might come down?"

"Hmm. I guess so. Tell me more."


Move off the solution. Don't talk about SMS marketing until the end of the conversation...after you've gotten the prospect to acknowledge that they have a problem you can solve (or symptoms of a problem your solution can help fix).

Go and have a look at this post, and John's forum while you're at it. A quick modification will get it where you need it.

If you feel awkard promoting this product, then this may not be the best idea. Period. If you don't confidence in it, why bother? There are plenty of other ways.

IMO....SMS is dying and going to Location Based Mobile Apps with Push Notifications.
This is what we are selling our clients here in San Diego.

Insights | Parallel 6

James Hickey

When I cold call I walk in with my presentation in a folder and explain to them exactly how this will INCREASE THEIR INCOME. Every business owner is only interested in 2 things (initially):
1. How much is it?
2. What's my return?
Answer these questions quick and you have more chance of a sale.
hope this helps

SMS Marketing is really good and effective service of marketing. It does not affect people's life more and we can do it easily also.