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Your Experience With Cold Calling (Local B2B Marketing)

by Mousumi
9 replies
Lately, my husband and his brother are thinking of trying this to sell some short term employee training programs. At first, they want to target local companies and then move on to the other parts of the county.
Do you think cold calling would be cheaper than the other forms of advertising (Print advertising, email marketing or local T.V ads)?

Please share your experience.
#b2b #calling #cold #cold calling #experience #local #local business #local marketing business #marketing
  • Profile picture of the author Resale Rights Ninja
    I hate cold calling with a passion and will not do it. Try networking through a business association or chamber of commerce instead.

    I also hate getting sales calls. I just hang up on them.

    So I would suggest build a list or do a snail mail mailing....
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  • Profile picture of the author zimbizee
    You should post this in the offline section, you will get a bucketful of answers over there
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  • Profile picture of the author Joseph Robinson
    Banned
    There's a section for this:

    Offline Marketing Discussions
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  • Profile picture of the author Aaron Doud
    I guess the first thing I would ask is what the training is.

    That way we can give you ideas on how best to market it.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Mwind076
    If the training is for employees, then you can target any business that has employees, the only parameters are what YOU can handle. Can you train 2-1000 employees? What are you training them on?

    Cold calling works well, if you hire someone that knows what they are doing. If you are going to build a list, one of the most effective ways to get true interest is to call that list and make an appointment. If they are serious enough to set aside more time to hear your pitch, you have interest.

    There are tons of threads here in the offline forum with information. Search "cold calling" or PM me if you have questions.
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    • Profile picture of the author Mousumi
      Thanks for your input
      Well, he happens to be a language processing and soft skill trainer but this time around he has created a bit different training program that combines communication along with social media....About four years ago, he used to work for a company that would offer On-site training on social media marketing (all companies can't afford to have a full time SEO/SEM/SMM consultant)
      So he is thinking of doing something like that.

      I will appreciate your help (Going to PM you)
      Originally Posted by Mwind076 View Post

      If the training is for employees, then you can target any business that has employees, the only parameters are what YOU can handle. Can you train 2-1000 employees? What are you training them on?
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      Brainprick: The Blog Read by Achievers
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  • Profile picture of the author helisell
    What benefits will the training you supply have?

    Will they benefit the employers or the employees?
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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  • Profile picture of the author Mwind076
    I'll be looking for it!
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    Looking for answers on how to SUCCESSFULLY market your company?
    Cold Calling, Appointment Setting, Training, Consulting - we do it all!
    PM for more information

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