How To Sell More Stuff
You can't sell in your ads when it's boring or
it's been seen before.
One way to fix this is to have it look like it's a hand written note
on a lined piece of paper, and colored is good too.
Hand drawn circles, arrows and underlining
draws attention and drives up response.
It works.
Dan Kennedy wrote a letter on investments which got a disappointing result.
He went back and looked at the offer and thought it was good.
Thought the headline was good for matching the buyer's mood.
All he could think of was maybe what was said wasn't clear enough.
So he hand drew the jist of everything said into one sentence
and drew a circle around it in red by the call to action.
Nothing else was changed.
It took a loser into being very profitable.
If you aren't pushing boundaries where you are getting complaints,
then you aren't pushing hard enough.
Boring doesn't pay folks!
Best,
Ewen
it's been seen before.
One way to fix this is to have it look like it's a hand written note
on a lined piece of paper, and colored is good too.
Hand drawn circles, arrows and underlining
draws attention and drives up response.
It works.
Dan Kennedy wrote a letter on investments which got a disappointing result.
He went back and looked at the offer and thought it was good.
Thought the headline was good for matching the buyer's mood.
All he could think of was maybe what was said wasn't clear enough.
So he hand drew the jist of everything said into one sentence
and drew a circle around it in red by the call to action.
Nothing else was changed.
It took a loser into being very profitable.
If you aren't pushing boundaries where you are getting complaints,
then you aren't pushing hard enough.
Boring doesn't pay folks!
Best,
Ewen