Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 13th October 2012, 02:35 AM   #1
jjmags1219
 
Join Date: 2011
Location: Philippines
Posts: 69
Thanks: 12
Thanked 10 Times in 10 Posts
Default Real Estate Lead Generation Ideas

Hi everyone, I just got this big break from a client for a real estate lead generation project. I really wanted to give the best shot for this project. However, at this point, I only have one technique to capture leads and that is through SEO. I just started with my SEO activities for almost 3 weeks so I do not expect yet results.

I am looking now for other ways to capture leads , can anyone please share their expertise on this matter. By the way, my target market is for homeowners who would want to "short sale" their homes.

Your response is very much appreciated. Thank you.

jjmags1219 is offline   Reply With Quote
Unread 13th October 2012, 03:49 AM   #2
Advanced Warrior
War Room Member
 
mark healy's Avatar
 
Join Date: 2010
Location: United kingdom
Posts: 515
Thanks: 121
Thanked 222 Times in 78 Posts
Default Re: Real Estate Lead Generation Ideas

what i would do is go to a list broker and rent leads they have targeted to your market

FREE Traffic Report.

Discover My Secret Battle-Tested Traffic Methods That Generate an Avalanche Of Visitors Per Month on Autopilot.

Click Here For Your FREE Traffic Report
mark healy is offline   Reply With Quote
Unread 14th October 2012, 08:42 PM   #3
HyperActive Warrior
 
Join Date: 2012
Posts: 182
Thanks: 8
Thanked 13 Times in 13 Posts
Default Re: Real Estate Lead Generation Ideas

There are a lot of options here. If your client is not in a rush to get leads then you can probably do SEO on their site. Otherwise, you can do a bit of direct marketing, say cold calling, to search for leads.

Professional B2B Lead Generation and Appointment Setting through expert telemarketing. Need to know more? Click Here
Matt121 is offline   Reply With Quote
Unread 14th October 2012, 09:24 PM   #4
HyperActive Warrior
War Room Member
 
Chris Beatty's Avatar
 
Join Date: 2011
Location: Indiana
Posts: 103
Blog Entries: 2
Thanks: 77
Thanked 84 Times in 69 Posts
Default Re: Real Estate Lead Generation Ideas

Quote:
Originally Posted by jjmags1219 View Post
Hi everyone, I just got this big break from a client for a real estate lead generation project. I really wanted to give the best shot for this project. However, at this point, I only have one technique to capture leads and that is through SEO. I just started with my SEO activities for almost 3 weeks so I do not expect yet results.

I am looking now for other ways to capture leads , can anyone please share their expertise on this matter. By the way, my target market is for homeowners who would want to "short sale" their homes.

Your response is very much appreciated. Thank you.
Depending on where you live or what area you are targeting, there's a good chance that anyone who purchased a home between 2006-2010 are upside down in their home. Obviously, if they want to sell then they would have to either Short Sale or bring Cash to closing to make up the difference. I would find a list broker who can give you names of people who bought during those years and send out a nice post card campaign.... using post cards like Short Sale Postcards - Foreclosure Postcards- Real Estate Postcards (*I just found those online, never used them before....) Perhaps find yourself a nice PLR Ebook about short sales or have one written and you could offer that as free information on your post cards. Drive the home owner to a squeeze page online to get the "Short Sale Free Report" That would be a good way to generate Short Sale leads.

Another option is along the same lines but if you know of a particular neighborhood that has a bunch of upside down home owners, you can use the Every Door Direct Mail program from the USPS and blanket entire neighborhoods with the post cards.

I think besides SEO/PPC, this is going to be your best option!

*You could always try placing "Bandit Signs" around town also with hand written messages on them. Those are used by a lot of Real Estate Investors

Hope this helps a little!
Chris Beatty is offline   Reply With Quote
Unread 15th October 2012, 01:25 AM   #5
Active Warrior
 
ambrking's Avatar
 
Join Date: 2012
Posts: 80
Thanks: 6
Thanked 6 Times in 6 Posts
Default Re: Real Estate Lead Generation Ideas

Try cold calling. It is one of the fastest way to reach prospects. When you do SEO, you have to wait for a month or so before you see the result.

ambrking is offline   Reply With Quote
Unread 21st October 2012, 12:33 PM   #6
Active Warrior
War Room Member
 
Join Date: 2012
Posts: 70
Thanks: 11
Thanked 5 Times in 5 Posts
Default Re: Real Estate Lead Generation Ideas

Craiglist is the way to go...I personally get 3-5 clients per month from posting ads.

What I do is post 30-50 ads per day...lead them to a squeeze page that captures their email address and then redirects them to my website.

It's time consuming to initially get the ads up but once you have them up you can repost them every 2 days with just one click.

There are some good software out there like ad maker tool and adtracker that work well.

Don't buy into the auto posters or anything like that.
Dlemon is offline   Reply With Quote
Unread 21st October 2012, 01:20 PM   #7
Coming Soon
 
Join Date: 2012
Location: Boston, MA
Posts: 23
Thanks: 1
Thanked 6 Times in 3 Posts
Default Re: Real Estate Lead Generation Ideas

Craigslist is a great spot for this, people who are looking to short-sale typically are looking to unload quickly and inexpensively.

You should also explore targeting the other options people would look at.. refinancing and reverse mortgages come to mind.

I also agree with Chris - put together a quick (3-5 page) "report" on short sales, how easy it is, how much less stress people have after selling, etc. Don't forget, no one really WANTS to short-sale their home.. most of the time they HAVE to short sale it.

Scott
ScottGrey is offline   Reply With Quote
Unread 21st October 2012, 03:22 PM   #8
Advanced Warrior
 
Join Date: 2006
Location: , , USA.
Posts: 992
Thanks: 23
Thanked 473 Times in 324 Posts
Default Re: Real Estate Lead Generation Ideas

Quote:
Originally Posted by jjmags1219 View Post
Hi everyone, I just got this big break from a client for a real estate lead generation project. I really wanted to give the best shot for this project. However, at this point, I only have one technique to capture leads and that is through SEO. I just started with my SEO activities for almost 3 weeks so I do not expect yet results.

I am looking now for other ways to capture leads , can anyone please share their expertise on this matter. By the way, my target market is for homeowners who would want to "short sale" their homes.

Your response is very much appreciated. Thank you.
In what state do you need the leads?

Tom

Wordpress giving you trouble? I have a cost effective solution. WP problem solver w/ over 5 years experience offering help with anything WP related for unbelievably low prices.


The Money Ferret Finance Article Directory
sandalwood is offline   Reply With Quote
Unread 21st October 2012, 03:52 PM   #9
HyperActive Warrior
War Room Member
 
smallbusinesstoolkit's Avatar
 
Join Date: 2012
Location: United Kingdom
Posts: 315
Thanks: 83
Thanked 38 Times in 32 Posts
Default Re: Real Estate Lead Generation Ideas

The best offline technique I know is door to door flyer drop .
Did that few times for my customers (estate agents) , they never complained.

smallbusinesstoolkit is offline   Reply With Quote
Unread 21st October 2012, 08:01 PM   #10
Warrior Member
 
Join Date: 2010
Posts: 21
Thanks: 0
Thanked 8 Times in 8 Posts
Default Re: Real Estate Lead Generation Ideas

Team up with a Title Company, get in cozy with the marketing rep. This person can give you Mailing Addresses of homes in zip codes and if you put together a good pitch will help you market your product, print flyers etc..

I know here in Arizona, banks are actually offering 3K to home owners to do a short sale rather than do a foreclosure, so that is a great marketing angle.

Adwords is quickest way to bring in traffic to your site online. I have had success targeting people searching for Rentals... Even if they lose their house they have to go somewhere and more than likely going to rent, you catch them at perfect timing.
rocketmonkey is offline   Reply With Quote
Unread 22nd October 2012, 12:21 AM   #11
Business Advisor
War Room Member
 
maxrezn's Avatar
 
Join Date: 2012
Location: Baltimore, MD
Posts: 456
Thanks: 316
Thanked 398 Times in 165 Posts
Default Re: Real Estate Lead Generation Ideas

Good thing I came upon this thread. In 8 hours I'm meeting with a short sale realtor for the 2nd time.

I'm really focusing on a wide spread SEO campaign and Craigslist posting. If they had a larger budget, I would create a direct mail piece and mail that to a targeted list.
maxrezn is offline   Reply With Quote
Unread 22nd October 2012, 05:19 AM   #12
HyperActive Warrior
War Room Member
 
salmanijaz's Avatar
 
Join Date: 2012
Location: Portugal
Posts: 164
Thanks: 51
Thanked 31 Times in 29 Posts
Default Re: Real Estate Lead Generation Ideas

Craiglist the one of the quickest way to obtain solid leads ....
I can really help you in this regards ...

I can provide some sample campaigns of the previous clients and some solid numbers to help you and give you an idea about it.

Pm me or you can contact on my gig at warrior for hire forum

looking forward to hear from you

Best Regards
salmanijaz is offline   Reply With Quote
Unread 22nd October 2012, 03:06 PM   #13
Warrior Member
 
KrystenRae's Avatar
 
Join Date: 2012
Posts: 12
Thanks: 0
Thanked 2 Times in 2 Posts
Default Re: Real Estate Lead Generation Ideas

Firstly, no matter what marketing you are doing to capture leads, you need to determine your unique selling proposition and use that to differentiate yourself from all your competitors. There are so many real estate professionals out there, having a USP is necessary to make yourself stand out from the rest. Because you specialize in short sales, your USP, tag line, and brand should reflect that (in case it does not already) in a way that puts you head and shoulders above the rest.

How many professionals do you know in your area? If possible, try to set up a mutual referral group between yourself, an accountant, a lawyer, a financial advisor, etc. People who need to do a short sale on their home may ask these professionals for advice, at which point they could recommend you to sell their home.

You should also consider doing an AdWords campaign specifically targeted to individuals in your area who are looking for information on short sales - provide them with some information, and capture their contact info.

Hope that helps.
KrystenRae is offline   Reply With Quote
Unread 24th October 2012, 10:50 PM   #14
Active Warrior
 
Join Date: 2012
Posts: 48
Thanks: 5
Thanked 1 Time in 1 Post
Default Re: Real Estate Lead Generation Ideas

You can follow these steps by steps:

1. Keyword Research
2. Website Optimization
3. Blogging
4. Content Marketing
5. Competitor Research
6. Link Building

anis001 is offline   Reply With Quote
Unread 29th October 2012, 01:04 AM   #15
Warrior Member
 
Join Date: 2012
Posts: 1
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: Real Estate Lead Generation Ideas

Bandit Signs work amazing. When I was advertising for Rent-To-Own locally I got 2-3 phone call leads per sign per weekend. Put up 20 signs and you can do the math. Use Patlive to manage the incoming calls. And don't forget to pick up the signs each Sunday night.
Vancouverguy is offline   Reply With Quote
Unread 29th October 2012, 03:43 AM   #16
Senior Warrior Member
War Room Member
 
WeavingThoughts's Avatar
 
Join Date: 2009
Posts: 2,623
Thanks: 581
Thanked 257 Times in 163 Posts
Default Re: Real Estate Lead Generation Ideas

Try PPC and CPA.

WeavingThoughts is offline   Reply With Quote
Unread 7th November 2012, 08:30 AM   #17
jjmags1219
 
Join Date: 2011
Location: Philippines
Posts: 69
Thanks: 12
Thanked 10 Times in 10 Posts
Default Re: Real Estate Lead Generation Ideas

Quote:
Originally Posted by sandalwood View Post
In what state do you need the leads?

Tom
Hi Tom, its in Maryland.

jjmags1219 is offline   Reply With Quote
Unread 7th November 2012, 08:33 AM   #18
jjmags1219
 
Join Date: 2011
Location: Philippines
Posts: 69
Thanks: 12
Thanked 10 Times in 10 Posts
Default Re: Real Estate Lead Generation Ideas

Hi everyone, thank you for response.I will still have to look on the options given.

jjmags1219 is offline   Reply With Quote
Unread 8th May 2014, 07:00 PM   #19
Warrior Member
 
Join Date: 2013
Posts: 4
Thanks: 0
Thanked 2 Times in 1 Post
Default Re: Real Estate Lead Generation Ideas

This is a great new software for lead generation. You could resell to your client maybe?
http://ultimaterealestatesoftware.com
print123 is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing

Bookmarks

Tags
estate, generation, ideas, lead, real

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 01:53 PM.