Finally Launched My Own Business | Let me know what you think

I've been following your different posts and wish you much success.

Your website is very clean and professional. I have launched a similar website for my own business. Good luck! Don't forget to install web traffic plugin, and get rid of the example blog post. xD

I'm no expert, and my site needs attention as well, but I would look to make your background darker and make your header more dynamic.

Content is good, however the copy writing could be improved a little. I know you are trying to reflect a certain style and tone but I think it may be coming across a little unprofessionally.

Before I go any further please note that copy writing is a VERY subjective art so what I think is brilliant others might not and vice versa. Also everyone has their own voice and I am not trying to stifle it at all just provide some (hopefully) constructive feedback. I have rewritten a paragraph on your site so you can see what I mean. Feel free to love it or hate it :-)

You wrote:

"The power of numbers allows us to keep our low pricing. Like you, there are thousands of people that are looking to finally launch their online dreams of financial independence.

By offering inexpensive website design and local SEO rankings, we are always working on many, many websites. The income from our “inexpensive” branch of YapTalk adds up quite well and allows us to keep the “machine running.”

We can also use things like Templates and duplicatable code to speed up the process when we are designing your professional web design.

And that is the how & the why of our low pricing.

Isn't it refreshing to finally be spoken to without hidden agendas?"

I would probably change this to something like this

The economy of scale we work with allows us to offer our service to you at a competitive price that seems almost too good to be true. How do we do this and what is the catch?

As we are sure you know there are many businesses worldwide that want to launch their businesses on the web. By offering inexpensive website design and search engine optimization we are able to help these businesses that otherwise would not be able to afford to venture onto the internet. With a low upfront cost to our clients, we are able to assist many businesses with this and that is what keeps us in business.

No catches, no risk, just a genuine great deal offered from one business to the other."

I address the issue without offering up unneeded facts.

I do not know if you do have another "sister company" but PLEASE do not say you are a larger business than you are in your sales pitch as it will fall apart and you will lose more clients than you gain with this approach.

Be honest. You do not have to say you work from home and are a one man operation, but at the same time don't claim to be a multi agency business if you are not.

That's about it from me, and I really hope you do well with this and wish you the best in your endeavours.

Simon

Just to add to what SJJPFTW touched on, I agree that the copy writing needs to be gone over again to check for minor mistakes. One that I see right off the bat, is on the home page where is says wont cost you AND arm & a leg - the AND needs to be corrected to AN.

Small details, such as that, really stick out when trying to sell a service.

All the best with it. Sounds like a solid plan.

Ok, so let me try give some suggestions regarding your site.
Overall: The site lacks credibility and professionalism to me.
1. In the header area there is too much white space left on the right. I would suggest you to put your phone number there or something wich will build credibility in your site.
2. The part where supposes to be a slider misses quality. I see blur in those websites images. Also, what does this guy who splashes blue ink or what is that ?! It is confusing and doesnt look quite good to me.
3. The order of those 4 boxes is wrong I think. I would put: "How it works; Your starter website; Ranking your website; Need Support?"
4. I would make the headline and sub-headline on the homepage bigger. with a CTA text or button at the end.

In general, stand out from your competitor. Personally, I would not buy from such a site, it does not look credible to me and I do not see why I should choose instead of your competitors. You have a USP but it's too weak.

I agree. I think focus is the most important thing in business. I've been a part of too many companies that lacked focus and paid the price.
I even have this problem (I think most of us do) and have to consciously take a few steps back to evaluate what I'm doing in that respect.
So you're doing something right here.
One comment on your website, which is looking really good.
Personally what got my attention first was a lack of a profesional logo. The font you are using really isn't in tune with the rest of the website, which is very "web 2.0" feeling. A similar logo would really give it a boost.

Keep it up!

The website isn't a bad start, but you need to work on it a bunch more with some of the suggestions written here already. I might add that personally I would take away the shadow under the websites and use minimalist lines to separate the different sections. I would also remove that green vertical line and give the " Your Started Website" more white space around it, it looks too tight.

I also barely noticed your twitter link, if you want to add credibility you should make it more prominent, complete the twitter profile with information/pic and actually start using it, before letting any clients see it.

I also noticed you mentioned that yaptalk owns a sister company that makes BIG & MASSIVE websites. Is that true?

I will not go into the content as it's not my area of expertise. I'll live copywriting and such for others.

Design, on the other hand is something I'm very familiar with and here are my two cents:

1. Design in general is not so good. It lacks professionalism and to me, it seems too plain. You're trying to brand yourself, your business and the design you have on right now is not something that wouldn't convince me to hire you. You're trying to show yourself in best possible light. I, for example, when hiring someone, first look at their own website design. If their site is not good, I can't expect them to make a good one for me.

2. Your logo. Please don't use papyrus font! It looks like it was done by a kid who's still playing with MS paint. Of course not everyone is a designer but to be successful you need to show professionalism. What you can do is head over to fiverr and get someone there to make you a better, more professional looking logo.

Following that, the color theme on the site is green but the logo is black/blue. You need to pay attention to small details like that as they make a lot of difference.

3. Quality of the images you used is VERY bad. You never want to use low quality images. You can find better icons at Icon Search Engine | Iconfinder or similar sites. Trust me, even if you have to spend few $$ paying for professional images at shutterstock or fotolia or any other stock image site, it will pay off!

4. Layout! Home page is good but the layout on "Your Starter Website" page is bad. Center the content. You can put the "Search" field down in the footer or above content somewhere. That way the content of the page will spread full width and it will look much better.

5. Bring potentional customers attention to things that matter. What do I mean? Reading the text is boring and I would soon loose interest. (I'm speaking from my own perspective). Highlight the most important things like special offers, why choose you, benefits of working with you etc. As I said previously, I didn't read the content but i glazed through it and nothing there caught my attention enough for make me want to read it. Hope you get what I mean.

I hope you'll take this as a constructive criticism. All the best to you and your business.