WSO material? Can I help you?

by cash89
16 replies
Never made one before, not really sure what it entails, but I have had a few people asking me how I do certain things and recommending i do a wso.

If i do make one, it would be cheap (under $10). It would involve my system of cold calling. I have a great system in place that would cut out a lot of trial and error for newbies and get them on the right track to start. I know there are already plenty of wso's about cold calling, but I wanted to make something simple that provides a system that anyone could put into use.
  • How I track call and leads
  • how I follow up (calls & emails)
  • script tips
  • call tips
  • fighting call anxiety
Probably going to add some more to it, if I end up doing the WSO. What do you guys think? Is there a need for it? Would you buy it? Any suggestions on what else to offer?
#material #thinking #wso
  • Profile picture of the author Mwind076
    My suggestion is to read up on the main guys here that also talk about cold calling. A simple search of cold calling will give you ideas. Off the top of my head, John Durham, Jason Kanigan and a few others give tips and their input.

    There's always room for another WSO, but make sure you offer something that others haven't or that isn't free info already here...or there won't be a demand.
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    • Profile picture of the author cash89
      Originally Posted by Mwind076 View Post

      My suggestion is to read up on the main guys here that also talk about cold calling. A simple search of cold calling will give you ideas. Off the top of my head, John Durham, Jason Kanigan and a few others give tips and their input.

      There's always room for another WSO, but make sure you offer something that others haven't or that isn't free info already here...or there won't be a demand.
      Yea, i've read a lot about them guys. Use things I learned from them on my calls. Jason's videos and recordings are great resources. I also read about how you were going to be making one which is one of the things that inspired me.

      My main purpose of the wso is to keep it streamlined and simple, and cheap (I was thinking $5). Just want to make a simple wso about what programs to use to track calls & leads, good ways to find leads through google, and how to have a setup setup to make dialing easier.
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  • Profile picture of the author Mwind076
    We didn't do a WSO yet, but did just put out an ad with the completed mentoring service, consulting and cold calling in it.

    We are still working on the WSO part, but haven't tweaked it yet.

    You have a different approach than what we outline (which is fine) there will be all types of people that want your information or mine, or John's or Jason's. Just do it well, and once you put it out, you can do another one if you find it was successful!
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    • Profile picture of the author cash89
      Originally Posted by Mwind076 View Post

      We didn't do a WSO yet, but did just put out an ad with the completed mentoring service, consulting and cold calling in it.

      We are still working on the WSO part, but haven't tweaked it yet.

      You have a different approach than what we outline (which is fine) there will be all types of people that want your information or mine, or John's or Jason's. Just do it well, and once you put it out, you can do another one if you find it was successful!
      Thanks, keep me in mind if you want any input, suggestions or reviews of your wso or calling in general. I'm not a zen master like Jason or John, but every once in a while I drop little nuggets of gold lol.
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    • Profile picture of the author John Durham
      Originally Posted by Mwind076 View Post

      We didn't do a WSO yet, but did just put out an ad with the completed mentoring service, consulting and cold calling in it.

      We are still working on the WSO part, but haven't tweaked it yet.

      You have a different approach than what we outline (which is fine) there will be all types of people that want your information or mine, or John's or Jason's. Just do it well, and once you put it out, you can do another one if you find it was successful!
      Im Tellin ya Mwind, you need to put out a wso advertising your appointment setting service. You would blow up with clients in two hours and have to shut it off.

      People value experienced appointment setters. I did it once...And I regretted it because I got so blown away with business. It will cost you forty bucks to place the ad and you will make 2 grand by the end of a day if you can handle the business.

      Just be picky about your clients...

      Some cities are easier to call than others for offline. Some you should charge twice as much for.
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      • Profile picture of the author Mwind076
        Originally Posted by John Durham View Post

        Im Tellin ya Mwind, you need to put out a wso advertising your appointment setting service. You would blow up with clients in two hours and have to shut it off.

        People value experienced appointment setters. I did it once...And I regretted it because I got so blown away with business. It will cost you forty bucks to place the ad and you will make 2 grand by the end of a day if you can handle the business.

        Just be picky about your clients...

        Some cities are easier to call than others for offline. Some you should charge twice as much for.
        We did an ad TODAY...check my sig. I didn't do it as a WSO because, quite frankly, it's our pricing...not a "special." I'd love your input on how to make the ad WSO friendly, and I'll post that too.

        What do you think?
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        • Profile picture of the author John Durham
          Originally Posted by Mwind076 View Post

          We did an ad TODAY...check my sig. I didn't do it as a WSO because, quite frankly, it's our pricing...not a "special." I'd love your input on how to make the ad WSO friendly, and I'll post that too.

          What do you think?
          It doesnt have to be a deep discount to be a wso, just cheaper than you sell it anywhere esle, you can be reasonable, and not drop your price per lead more than a couple of dollars, just offer a special (reasonable) discount on various "Packages".

          I think in this case a wso would work better than a sig, because a sig is good for a sale here and there, but a WSO is good for a big windfall of them all in one shot... if you have a servioce of interest, which you do.

          Also, in reality you can only afford to take on so many people at a time, so you have built in scarcity that isnt fabricated.

          I would take two hours and write some copy....BENEFITS, BENEFITS, BENEFITS.... and invest the forty bucks, and make 2k myself, if I was offering your service.

          I could honestly do it right now and make 2k easily, but Im not ready to take on all that business.

          All you have to put in the title is "Appointment Setting Service", because people are looking for that....

          I wouldnt recomend this to anyone...and if someone else is reading this post, I wouldnt recommend that you buy the servioce just from anyone who reads this and gets and idea.

          You need a real professional appointment setter, not someone who is just going to take the money and write you a bunch of wood (if you ever see them again), but Mwind does this for a living. You will get more value than just using some fillipino outsourcing company...

          anyway, Mwind, thats what I would do. Alot of people need this service, and a person here or there may read your sig... but a WSO would put you in front of a thousand off liners all in one shot, and you could pick your clients.

          I recommend about 50-60 bucks per appopintment personally, at a discount from $80, focusing on the QUALITY compared to others...sell it in packs of 5 -10appointments.

          Youb have an advantage because people KNOW they are taking a big risk outsourcing this to just anyone, but they also know that qauility appointments are worth the money.

          I charged 60 bucks per appointment on a special, because I would usually charge 100 for an offline appointment... Im no filipino outsource and my appointments are worth mo0ney, because you can actually MAKE money with them if you are a halfway decent salesman...within an hour I had 6 people wanting to do it.

          Im sure this would work for you.

          Alot of people on these threads would scoff at your price because they dont know the value, but in the wso section alot of people are willing to pay fairly for a good service.

          You get more views in a shorter time, and you funnel down to the ones who want it.

          Plus you arent talking to a bunch of tirekickers... they are people who are specifically on your thread to consider your service.
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  • Profile picture of the author vndnbrgj
    I say price it at $7. Things work best, last I checked, in the WSO section at $7-$27.
    With the average price being $17. Do $5 if you want, but I don't think your conversions will be significantly lower at a $7 price point.

    Before launching, I recommend you get familiar with outsourcing. Just because I don't believe in pushing theory. I think more people would be willing to pick this up if it had an outsourcing component to it. "Don't want to make the calls yourself? No problem! Follow our proven outsourcing guide to learn how to put everything on autopilot!"

    You can include ads to hire, places to hire, how to test, how much to pay, etc.

    Don't make this an OTO. Make it part of the front end. It will convert better.
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  • Profile picture of the author Mwind076
    I'm here...let's do it. I guess my issue is knowing how to turn my "services" into a WSO, without cutting myself. What I've found is that people here want a great service, but don't want to pay for it, so they balk when you give them normal pricing. How do I give a good deal, but not go broke?

    Our ad is for our normal services, to get that out there. I've been told for months to post my services in W4H and did, because there's not a ton of us here doing it...got some responses, but no one that is ready or we have decided to work with. Tons of people asking for free advice on their calling campaign though. It's hard to say "sorry, you'll have to PAY for that" without sounding snooty...but it's how I make a living!

    I'm open to suggestions.
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    • Profile picture of the author John Durham
      Originally Posted by Mwind076 View Post

      I'm here...let's do it. I guess my issue is knowing how to turn my "services" into a WSO, without cutting myself. What I've found is that people here want a great service, but don't want to pay for it, so they balk when you give them normal pricing. How do I give a good deal, but not go broke?

      Our ad is for our normal services, to get that out there. I've been told for months to post my services in W4H and did, because there's not a ton of us here doing it...got some responses, but no one that is ready or we have decided to work with. Tons of people asking for free advice on their calling campaign though. It's hard to say "sorry, you'll have to PAY for that" without sounding snooty...but it's how I make a living!

      I'm open to suggestions.
      Simple, this isnt going to be rocket science to sell, because people dont have to be convinced too hard that they need it. I have to get off soon so I dont have time to write the copy but its pretty easy.

      Just give it a good bold headline in red "Quality Offline Appointment Setting Services"

      Then add some benefits

      "Quality appointments,not wood" (word it you own way and expound if you want)
      Meet with REAL prospects who are really interested in your service
      Make a Thousand Dollar Sale for a 60 dollar appointment (Show them how they can profit, because its true).

      Give them a minimum closing ratio for an average salesman... "Our clients get a minimum of one close per x appointments"

      Dont promise that THEY will though, because you dont know if they are a decent salesman or not...

      Anyway, just really tell it like it is... You dont have to have a bunch of disclaimers...anyone who is really a pro and they can afford your services already knows the risks. Focus on benefits

      Tell them you are the best, if you are.

      Tell them what the difference is between your service and a cheap foreign one.

      "I am a a Professional American Telemarketer"
      "I Do this full time, Im not a fly by night, this is my business"

      You have alot going for you Mwind.

      So anyway, write your copy, create a couple of packages they can choose from.

      DONT tell them to email you, just create a paypal button that gives a couple of options...the two or 3 packages you are offering), because you arent doing this so tire kickers can pm you all day...

      And dont let anyone pull you into negative conversations on your wso thread... just focus on benefits not fear. Keep it positive.

      The only issue I see with you is that you are use to dealing with so many cheapo tire kickers around here that you tend to add alot of disclaimers, that you dont need to. With your price and your attitude, you can attract enough people who know the game that you dont need all those disclaimers. They will kill you.

      A "discreet" "admission of guilt" somewhere in your copy is good, but remember , people buy Benefits, and from what I have read over two years, you are as good as they come, so the answer to people who are afraid of risk is simple "Im the best, if you cant do it with mine, then you dont need to be buying leads", put it back on them, because its the truth.

      So anyway:

      1: Write some copy
      2: Submit it to the wso section as a new thread, it will take 24 hours to get approved basically all it is is a post like any other, only its more like a sales page. Its like pitching your product in a post, with a pay[pal button at the bottom.
      3: In the morning, open your PM box
      4: Pay for the ad with pay pal.
      5: You are live, now stay with your thread and answer questions for two or three hours, dont let your thread go till you have the business you needed. then close it until you can handle more business.
      6: If you have any testimonials, put them at the top of your op under the headline.
      7: As people come to your thread and say "I tried Mwind and it worked", ad those to your OP.

      This may sound complicated but its not.

      Lets say you sell a trial package for $350 per six appointments (just an example), at a discount from the regular $75 per QUALITY appointment.

      Six sales is over 2k.

      Just take as much business as you can reasonably fulfill and still do quality work. The next time around you will have testimonies... and it will be even easier and you can raise your prices if you want.

      Look at it this way THREE SALES using this formula is 1k... 18 leads.

      Now just bust your ass and fulfill them, so you can take on more business. You may charge more than that if you want. Personally I think A good offline lead is worth 100 bucks... when you consider the time it takes to write one.

      Now if a thousand people view your thread, then 6 sales isnt alot to ask for, and they WILL view your thread.

      Thursday mornings are good for WSO's.

      Lets say you offer a bigger package too.... you may get a months worth of business in one sale. Someone might want to hog up all of your talent and book you for three months because they dont want anyone else to get you... It can happen.

      The key is to put it out there and create that possibility for yourself.

      Also, you will now have a sales page, that you can link to in your sig, and will will keep you from having to haggle with people all day via pm... because your link takes them straight to your thread where they can either order or NOT, no haggling.

      If others read this and try to compete with you (the fillipino centers) you have a clear advantage "High Quality".

      Im sorry but most of them dont deliver...maybe a rare one here and there, and most people know that.

      If you can handle the biz you could clear 2k in 24 hours easily Im thinking. If you only cleared $600 it would be profit and you would have a sales page up to automate this process for you in the future. It would do the work of selling the service for you and keep you from haggling...

      Listen my friend, a person would have to pay me 500 bucks to even LOOK at a phone and call and try to sell them my service. Im not going to spend all day on the phone trying to sell tirekickers... I have enough of my OWN telemarketing to do.

      You either go to my sales page, like what you see and click the paypal button or not...

      I lose money when I spend hours on the phone trying to convince you into my service and i have to charge you more. I can spend more time consulting you on the phone as to whether or not you want to buy my leads, than it would take to set you an appointment.

      Look at the offer on my sales page, click the pal pal button, and either take one of the options or NOT. Your choice, all the information is here, right down the thread.

      Also, remember, when you answer a post on your wso thread, you arent just answering that person, you are answering all of the hundreds or thousands of people who come across it in the future.

      Your answers on your thread either make or break your sales potential on that thread for years to come.

      Hope this helps,
      JD

      Ps. Offer to re write any no shows... up to a reasonable amount. Thats a benefit.
      As far as people wanting to call you and ask a gazillion questions, tell them to ask on the thread. That way next time when people ask the same questions, you can tell them to read down the thread.


      Pps. I had a person awhile back who wanted me to call and consult them and haggle about consulting services, and I told them... I wont even pick up my phone unless you are wanting to spend at least a grand.

      Its the truth, time is money. The internet can automate things for you, but if you have to call 100 warriors and have them pick your brain for nothing its not worth it, you lose money.

      Do a wso and help them all in one shot.

      Again,
      Hope this helps,

      JD

      Edit: Okay one more thing. a benefit to having a slaes page in the wso section is also this: You can spend your posting time just giving and giving and giving, with no thought of selling, because your sales page does that.
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  • Profile picture of the author vndnbrgj
    I agree with John.

    You could put together a "1 Week Trial"

    This way you someone can try your services, and get a taste.
    For the trial, all appts are discounted. Then, they go back to reg price or something.

    This gives someone a chance to try it, and you aren't discounting forever.
    Maybe 5 appts. or 1 week trial. This way, if you can set appts quicker, you deliver quicker!
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    • Profile picture of the author Mwind076
      Originally Posted by vndnbrgj View Post

      I agree with John.

      You could put together a "1 Week Trial"

      This way you someone can try your services, and get a taste.
      For the trial, all appts are discounted. Then, they go back to reg price or something.

      This gives someone a chance to try it, and you aren't discounting forever.
      Maybe 5 appts. or 1 week trial. This way, if you can set appts quicker, you deliver quicker!
      I'll be completely honest, and this is our preference. I can't do you a bit of good in a week. I can get you appts...yes, but our program and our way of doing things we NEVER recommend a week trial, or anything. You don't sign a rental lease for a office for a week and say "I'll see how I like it and how much we profit this week, and let you know if I'll continue." No, you research, you set up shop and wait for the business to flow in.

      We teach that you have to lay the groundwork. If you want quality, you have to target, call, qualify, then go with what you learned and pull the next list that's MORE targeted and where you found the niche on the last one. Simply put, you can get appts in a week, yes, but my BEST work for you needs time to build up, to work a list, and to find YOUR sweet spot!

      Edit: I might do a week at a discount, with a paid month total...or something like that. I never like to do discounts unless it's an add on to a full price something.
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  • Profile picture of the author Mwind076
    GOT IT!!!!!!!!! I'm on it. (We were typing at the same time)

    Question...
    Do I NEED to have paypal buttons...pictures, all that other good stuff or is the copy enough if it's real? I realize this is marketing, but I'm marketing to marketers.
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  • Profile picture of the author Mwind076
    Again...I feel I should pay you for your answer. I don't know that I will get to it tonight, but this weekend I shall.

    It's movie night
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  • Profile picture of the author John Durham
    You pay me already by bein real and keeping Warrior ground sacred, because its not worth it to be here otherwise. I edited and added some stuff too so you may get more out of it if you re read.

    Duh, just clicked your link, you already know how to use the wso section... I would just reword it to Sell right on the page with no PM, and create some packages and a pay pal button.

    I sell pitches (phone pitches). I just tell them what it is, and the cost is usually in the hundreds of dollars... and they click and buy, when i have time to do pitches I promote it, when Im booked up I dont.

    Each time I promote my phone pitch writing services I get 4-5 customers and shut it down till I have time to book more.

    There is no haggling. The pay pal button takes them to a form after they pay where they submit details of the campagn they are running and I write their pitch based on that.

    We may go back and forth a bit and I may counsel them some via pm in the process, but not until after they have already ordered. No time time to consult tire kickers. I provide a quality service, once you are a customer I will advise you, but you either become one on my sales page or not.

    Anyway, I see you already made a WSO page, I hope this helps you get some more ideas.

    Im out.
    Fascinating discussion.
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  • Profile picture of the author Mwind076
    Thanks for the heads up...I had already copied and pasted it to start working through it.
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