Give me suggestion for radio ads

I think you should pay someone qualified to write your copy...check out the W4H section.

You are doing a 5 sec campaign?

You can search for a professional to do it (like in odesk, freelancer, or even in Fiverr). However let met just say this - 5 seconds? On a radio? I'm highly skeptical that people will notice it. It's just way too short.

Usually the radio stations will help with your script once you have signed up to advertise with them. They are interested in seeing you succeed so you keep coming back.

As for script length I think

a) It is too short to be effective
b) Most stations will not take a script under 15 seconds OR they will charge a inflated rate for it.
c) Make a 15 second one...they work great, trust me

normal slots are 15sec, 30, 45 and 60 sec never heard of a 5 sec slot. Try fiver for voice overs and writers.

Well highlight the issues such as competitiveness, boost business etc.. Your ad should focus on touching a nerve cord such as:

1. Are you business facing tough competition online?
2. You have a website but no visitors?
3. Your competitors stealing your spot online?
4. Steal the spotlight and stop worrying about your competitors!
5. Increase your (online) sales today with our affordable blablabla

Anything along these lines will help you hopefully, just telling you whatever coming in my brain right now but i am sure if you sit and think properly; you will get better versions!

For such a short ad, you need to make sure you are able to highlight the issue and the solution(your service).

Hope that helps

If you've never done radio advertising before be ready for disappointing results.

You MUST track the responses directly by having a unique phone number or url
that could only have been responded to via your radio ads.

Good luck

Yes i never heard 5 sec ads usually it should be 15sec, 30, 45 and 60 sec.

I am not sure how you can use Radio ads campaign for SEO services, to my perception it won't help you a lot and for your information any kind of ads related activities will not help you on SEO.

Ideally you want to run a radio campaign to get a least 3 impressions on at least 70% of your target demographic. That ususally costs more than most consultants/solopreneurs can handle.

I don't know your particular situation, but if you have the cash it is best to saturate the number one station in your demographic/psychographic before adding additional stations.

That might mean your number one station is the jazz station where you can buy spots all day long.

More likely you are targeting a business audience which often indicates a talk radio station.

Either way it is better to stick with one station at first unless you have deep pockets.

Think of your audience as a passing parade, not standing still.

You'll want to appeal to both short term ready-to-buy-now customers (roughly 15% of all buyers), as well as plant a seed with customers that haven't entered the buying cycle yet (roughly 85% of all buyers).

To do that, have a clear headline, benefits and a strong call to action (price/item, sales, limited time offer, special tracking number, special url) to get the "now" buyers while incorporating some branding to grease the skids for when the "later" buyers are ready.

When I say branding, I don't mean a jingle, rather just make sure your name, locations and USP is used in every ad no matter what.

If money is tight, pack all the spots into short term promotions of 3 to 4 days. Then come back for another promotion when the cash is available. If money is really tight, use another medium.