Best offline sales books?

49 replies
Hi warriors,

I just finished reading "The Offline Sales Bible" and I have to say it was very helpful.
Everything in it is explained in detail with very suitable examples. But I want to read more
about the offline sales; I want new sources and maybe some other point of view.

So my question is:

Which is the best book about offline sales?


Thank you in advance!
#books #offline #sales
  • Profile picture of the author vndnbrgj
    Chet Holmes - The Ultimate Sales Machine
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    • Profile picture of the author desmond11
      Originally Posted by vndnbrgj View Post

      Chet Holmes - The Ultimate Sales Machine
      I'd totally agree. One of the best books I've read. Also try Micheal Masterson "Ready", "Fire", "Aim".

      Amazon.com: Michael Masterson: Books, Biography, Blog, Audiobooks, Kindle
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    • Profile picture of the author Claude Whitacre
      Originally Posted by vndnbrgj View Post

      Chet Holmes - The Ultimate Sales Machine
      Yup; Maybe the best sales book out there. And probably the best one for offline selling.

      I just ordered Pitch Anything and POP because of Bob Ross'a recommendation. I own the rest.


      "The Offline Sales Bible" ? I'd like to know where to find it. It's not on Amazon.com
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      • Profile picture of the author BlackBetty
        Originally Posted by Claude Whitacre View Post

        Yup; Maybe the best sales book out there. And probably the best one for offline selling.

        I just ordered Pitch Anything and POP because of Bob Ross'a recommendation. I own the rest.


        "The Offline Sales Bible" ? I'd like to know where to find it. It's not on Amazon.com
        Sorry I still can't post links in here but try this with real dot.

        warriorforum.com/warrior-special-offers-forum/360733-finally-released-how-sell-offline-marketing-offline-sales-bible (dot) html
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        • Profile picture of the author Vi22
          Try almost anything from Jay Abraham. He has some amazing ideas. You can find a lot of free books/seminars etc. on his website.
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    • Profile picture of the author iInvent
      Originally Posted by vndnbrgj View Post

      Chet Holmes - The Ultimate Sales Machine
      Love love love this book!
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      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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  • Profile picture of the author grey38
    Smart Calling is an amazing cold calling book by Art Sobczeck (perhaps misspelling). Some of the big dogs here might disagree because it takes time to research companies, but it helps greatly with how to talk to potential clients over the phone.
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    • Profile picture of the author Alex Makarski
      Many great books mentioned above (one that I don't have and will probably get now).

      When you get into high-ticket stuff, I recommend David Sandler's (of the Sandler Sales Institute) You Can't Teach a Kid to Ride a Bike at a Seminar You Can't Teach a Kid to Ride a Bike at a...You Can't Teach a Kid to Ride a Bike at a...
      It's out of print now and resell copies can be pricey.
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    • Profile picture of the author Norbi
      Originally Posted by grey38 View Post

      Smart Calling is an amazing cold calling book by Art Sobczeck (perhaps misspelling). Some of the big dogs here might disagree because it takes time to research companies, but it helps greatly with how to talk to potential clients over the phone.
      Came here to suggest this book as well, but the methodology of the book can be used in person as well.

      When you finally get a hold of that prospect, every would agree you have the length of an elevator pitch to grab the attention of that person. What Art teaches you, is to find out about everything you can before you open your open for that elevator pitch. For example, if you are selling shipping services you don't know what the prospects hot button is. Whatever it is price or quality. Now when you do fact finding, you will be able to adjust your pitch to that person which will make the elevator pitch more effective.
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      • Profile picture of the author bob ross
        Originally Posted by Claude Whitacre View Post

        Yup; Maybe the best sales book out there. And probably the best one for offline selling.

        I just ordered Pitch Anything and POP because of Bob Ross'a recommendation. I own the rest.


        "The Offline Sales Bible" ? I'd like to know where to find it. It's not on Amazon.com
        pitch anything will be something you can't put down, it's actually a very exciting book to read.

        Originally Posted by Irish Intuition View Post

        Someone else on here has POP!? I think I'm falling in love

        Cashvertising is AWESOME as well
        POP!? is so good for sure, one of my favs of all time, good to know others appreciate it too!
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        • Profile picture of the author sandalwood
          When I saw your forum handle I looked up the lyrics to the song titled Black Betty. Here they are:

          whoa, black betty (bam-A-lam)
          whoa, black betty (bam-A-lam)
          Black betty had a child (bam-A-lam)
          The damn thing gone wild (bam-A-lam)
          She said "It weren't none of mine" (bam-A-lam)

          The damn thing gone blind (bam-A-lam)

          I said oh black betty (bam-A-lam)

          whoa, black betty (bam-BA-lam)



          whoa, black betty (bam-BA-lam)

          whoa, black betty (bam-BA-lam)

          She really gets me high (bam-BA-lam)

          You know that's no lie (bam-BA-lam)


          She's so rock steady (bam-BA-lam)
          She's always ready (bam-BA-lam)

          whoa, black betty (bam-BA-lam)

          whoa, black betty (bam-BA-lam)



          Whoa, black betty (bam-BA-lam)

          Whoa, black betty (bam-BA-lam)

          She's from birmingham (bam-BA-lam)

          Way down in alabam' (bam-BA-lam)

          Well' shes shakin' that thing (bam-BA-lam)

          Boy she makes me sing (bam-BA-lam)

          Whoa, black betty (bam-BA-lam)

          Whoa, black betty
          BAM-BA-LAM

          This may be off point but if you do any public speaking under the same name, you might use the intro to the song (if it is legal to do so) as your call to attention. Find it on youtube and listen to it.

          BTW, black betty was slang for alcohol. Some say fresh from the still some say it could be a day old.

          Regardless, one of the best books I've read is Pitch Anything by Oren Klaff.

          Have a great day BAM-BA-LAM.

          Tom
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        • Profile picture of the author sandalwood
          Originally Posted by bob ross View Post

          pitch anything will be something you can't put down, it's actually a very exciting book to read.



          POP!? is so good for sure, one of my favs of all time, good to know others appreciate it too!
          Yep, Pitch Anything is hard to put down. Haven't read POP! but will look for it. Good recommendations young fella...

          Tom

          P.S. Holy Cow, just noticed this is post 666, the mark of the beast. BAM-BA-LAM.
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  • Profile picture of the author Rearden
    The one you need to start with as a newbie is Brain Tracy's "Advanced Selling Strategies" and wait to invest and digest the rest after you have some in-the-trenches experience.

    Why? Because sales, like prospecting over the phone, is something that is primarily through doing, not reading.

    Now, when you learn by doing and reinforce your learning by doing with his material, it will make a truly wonderful change in your prospecting and sales.

    Tracy goes over all the basics and the advanced stuff in this book on selling. Followed alone will make you successful.

    Unless you are a balsy person by nature or have gone through the ups and downs of sales, the takeaway sales stuff should wait for later.
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  • Profile picture of the author max808
    by the way Oren Klaff launched an online course called Pitch Mastery. Took it and made 75k in the first week using the methods he mentions.

    here's a link (50% discount, not sure how long the link will be live). The regular price just went up to $2k or something.

    A New and Better Method to Present and Persuade | Pitch Mastery
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  • Profile picture of the author KristofferIM
    As many before me have said. Chet Holmes - The Ultimate Sales Machine is excellent stuff if you haven't already seen it.
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    • Profile picture of the author Claude Whitacre
      Guys; I'm about half way through Pitch Anything by Oren Klaff.

      If you sell offline marketing, you simply must get this book and read it now.

      Ever wonder why some guys make sales look effortless? Is there one guy in your area that seems to get all the sales?

      Here's the deal. I've been selling for over 30 years. I've broken sales records, written books, given speeches, all on selling. The last ten years, most of the techniques I used the first twenty years, I no longer use. But my sales are stronger than ever. Almost never do I walk out of a business without a check or credit card. Am I amazing? Magical? No. I'm a flabby middle aged grumpy bald marketing guy that, after 20 years of selling and study, figured a few things out.

      And someone here recommended the book Pitch Anything.
      I ordered it on Amazon.com and put it in my pile of books to read. I have read over 2,000 books on marketing and selling (It sounds impressive until you figure it's over 30 years). I know, because they are still in my library.

      So I started reading. I kept thinking "So that's why that works!" and "Now I know why I don't need to close as much anymore".

      Anyway, the book explains in complete detail why sales greats make sales.
      It gives you everything that makes a sale highly probable.

      Ever go to the doctor? He/she asks you questions, checks your breathing, and gives you a prescription. You never question it. You never shop prices, You never get a second opinion. Why? The reasons are spelled out in this book. (The "doctor" analogy is mine, but the principles in the book are spelled out more clearly than I ever could explain them)

      For me, it explained many things I was already doing, and a few new ideas I learned from the book. For most...it will shave a decade or more off your learning curve.

      I wish I knew this stuff 30 years ago. But then, I wasn't ready.

      I don't normally gush, and there are only a few books that have made such an impact: Influence, Tested Advertising Methods, The Power To Get In, The Ultimate Sales Machine, and now Pitch Anything. Five Books best out of 2,000.

      For less than $100 and a couple of weeks studying, you can be Great.

      Just an idea. Or we can go back to complaining here because someone said a curse word.
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      • Profile picture of the author kenmichaels
        Originally Posted by Claude Whitacre View Post


        Here's the deal. I've been selling for over 30 years. I've broken sales records, written books, given speeches, all on selling.

        I have read over 2,000 books on marketing and selling

        You once made a comment on my closing technique.

        Now that I see how well versed you truly are, I can fully appreciate what you said.

        I had no idea.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by kenmichaels View Post

          You once made a comment on my closing technique.

          Now that I see how well versed you truly are, I can fully appreciate the comment.

          I had no idea.
          Ken; I think I know the comment. It was an observation. Frankly, once you take me out of the selling arena, I'm a lost puppy. The cold calling information I have been getting from you, and a select few other sources, is completely new to me. And the comment on your closing? There is always the possibility that I was wrong, and you were right.

          And the post I commented on was pretty esoteric and advanced. I may have overstepped my bounds. Anyway...

          For at least 25 years, after every sales call, I kept notes of what happened. I practiced memorizing the most effective things that I found worked. I used to have a hundred or more notebooks with my sales notes in them (lost in a flood). But my books? My most prized possessions.
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          • Profile picture of the author kenmichaels
            Originally Posted by Claude Whitacre View Post

            Ken; I think I know the comment. It was an observation. Frankly, once you take me out of the selling arena, I'm a lost puppy. The cold calling information I have been getting from you, and a select few other sources, is completely new to me. And the comment on your closing? There is always the possibility that I was wrong, and you were right.

            And the post I commented on was pretty esoteric and advanced. I may have overstepped my bounds. Anyway...

            For at least 25 years, after every sales call, I kept notes of what happened. I practiced memorizing the most effective things that I found worked. I used to have a hundred or more notebooks with my sales notes in them (lost in a flood). But my books? My most prized possessions.
            We must be thinking of two different threads, you complimented me, in a big way.
            At the time, i did not realize how strong of a compliment it was, I do now.

            This is the comment you made.

            One more thing, you mentioned advanced kung fu techniques in another thread.
            One of these days when i have some time, i would love to flesh that conversation out.

            maybe you, john and myself and a few others.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by kenmichaels View Post

              We must be thinking of two different threads, you complimented me, in a big way.
              At the time, i did not realize how strong of a compliment it was, I do now.

              This is the comment you made.

              One more thing, you mentioned advanced kung fu techniques in another thread.
              One of these days when i have some time, i would love to flesh that conversation out.

              maybe you, john and myself and a few others.
              Ken; You're right, two different threads. And I remember your closing sequence. It gave me the answer to a transition I was having trouble with.
              I would be honored to have that conversation.

              Anyway, another book on Closing that was a big help is Secrets Of Closing Sales by Charles Roth. Written in 1953. The updated versions have watered down the closes to make them more politically correct. A book by a sales master, that was later edited by someone who was not.

              I remember in 1981, I bought a copy of How To Master The Art Of Selling by Tom Hopkins. I had had success selling before this, but I ended up spending an entire 4 day visit with in-laws reading it. It changed the way I sold.
              After I tested most of the techniques in the book, I found a few that never worked, even after dozens of attempts. (The Ben Franklin close comes to mind). But several worked like a charm. It was the first time I was ready for real sales training.
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              • Profile picture of the author kenmichaels
                Originally Posted by Claude Whitacre View Post

                After I tested most of the techniques in the book, I found a few that never worked, even after dozens of attempts. (The Ben Franklin close comes to mind)..
                Hey guess what ?

                The Ben Franklin actually works over the phone

                wow, its been years since i thought of or used that one...
                brings back a flood of memories.
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              • Originally Posted by Claude Whitacre View Post

                I remember in 1981, I bought a copy of How To Master The Art Of Selling by Tom Hopkins. I had had success selling before this, but I ended up spending an entire visit with in-laws reading it. It changed the way I sold.
                Love this book. Saw Hopkins in action around 1990. Great speaker. I think some young guns might find it dated. Still, there is some timeless stuff in there like "mining the mountain." One idea that stuck with me is (paraphrasing here) "maintenance of a positive attitude with the expectation of a negative result."

                It's not promoting negativity, rather understanding that most cold calls will not work out, and that each is bringing you closer to an eventual sale. You just work merrily along, knowing the statistics will work for you. As John says, "just deliver the message."

                It was the first book I read where they show how you are actually getting paid on each cold call. I don't think that idea was original with Hopkins, but it was the first I heard it.
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                • Profile picture of the author ewenmack
                  The Feldman Method by Ben Feldman.

                  When asked how he could sell such an intangible product as life insurance, Ben responded "I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year

                  He once held the world record for the most products sold (by value) by a salesman in a career, a year ($100,000,000), and in a single day ($20,000,000). Near the end of his career, his annual commission totals were over $1,000,000 per year. At the time, these sales totals were equaled only by the entire sales forces of other insurance companies, though they have long since been nominally surpassed.

                  He would often say it costs you a lot more for doing nothing.

                  Tested Sentences That Sell by Elmar Wheeler

                  What's fascinating about him was he set up the
                  Wheeler Word Laboratory to test what words and combinations of
                  that sold more in retail shops.

                  It was done on a massive scale.

                  105,000 words and word combinations on upward of 19,000,000 people
                  and the best results are all in in his book.

                  It was as if the guy invented split testing before the computer.

                  Best,
                  Ewen
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                  • Profile picture of the author Claude Whitacre
                    Originally Posted by ewenmack View Post

                    The Feldman Method by Ben Feldman.

                    When asked how he could sell such an intangible product as life insurance, Ben responded "I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year

                    He once held the world record for the most products sold (by value) by a salesman in a career, a year ($100,000,000), and in a single day ($20,000,000). Near the end of his career, his annual commission totals were over $1,000,000 per year. At the time, these sales totals were equaled only by the entire sales forces of other insurance companies, though they have long since been nominally surpassed.
                    Ewen; I forgot about The Feldman Method! Yes! I read it in (I think) 1976, when it first came out. I was selling insurance, and it made a huge difference in my sales. Some real solid methodologies there.

                    "I sell money. And what will you substitute when you need money?"
                    I memorized that and several others over 30 years ago. I talked to him once after he retired. He spoke with a lisp, and had a very soft voice.
                    Yeah, his personal volume at peak was more than a third of the insuramce companies back then. These were personal one on one sales.

                    A few years ago, I looked for his book on Amazon.com. I'm sure I paid more than $100 for an old copy. What a sales legend.

                    Ken; I only used the Ben Franklin Close as one of the last attempts.
                    I think now, that the reason I could never make it work, is because by then...the prospect was getting pretty tired of me being there. I was probably on my way out anyway. I just didn't know it then.
                    And if they don't want it, no close works.

                    Some of the more basic closes (The porcupine technique!) actually made a difference. I remember using too many tie downs and sounding like an idiot.

                    You guys might love this; Years ago, I was learning retail selling from a mentor and friend (the one that brought us the Edenpure heaters and "Amish made" heaters). He was a huge Tom Hopkins student.
                    I remember he was showing some guy a vacuum cleaner...still closing an hour after his store closed. Two other salespeople and I stayed late just to watch him work (He had a two way mirror in the showroom).
                    The guy finally looked down and said "I don't like your sales tactics". My friend said "My tactics are sound. And if my tactics are sound, you can't fight me". (taken directly from the Tom Hopkins book.)

                    The guy looks at his watch and says "You're probably right. Wrap it up"!
                    This guy was huge. He could have left at any time. It was like watching magic.

                    I personally thought my friend went too far. It was getting uncomforable watching this drama. I've never seen a better retail salesperson. Not even close.

                    I went to visit him at his home once. I walked in, looked around at his living room and thought "Huge, nice. But I have a nice house too. Maybe my living room is even nicer than his!". I said "Nice living room." he said "It's the foyer. The living room is through here...." All from Selling.
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                    • Profile picture of the author ewenmack
                      Originally Posted by Claude Whitacre View Post


                      A few years ago, I looked for his book on Amazon.com. I'm sure I paid more than $100 for an old copy. What a sales legend.
                      I picked up my copy in a second hand book store.

                      I would go into the sales and marketing sections to
                      see if there were any interesting books.

                      Another thing what made Ben's achievements more remarkable was he only worked in his home town and close surrounding areas unlike the big cities his peers worked in.

                      Best,
                      Ewen
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                      • Profile picture of the author Claude Whitacre
                        Originally Posted by ewenmack View Post

                        I picked up my copy in a second hand book store.

                        I would go into the sales and marketing sections to
                        see if there were any interesting books.

                        Another thing what made Ben's achievements more remarkable was he only worked in his home town and close surrounding areas unlike the big cities his peers worked in.

                        Best,
                        Ewen
                        Ewenmack; A couple more Feldman tidbits. He sold mostly in Youngstown Ohio. (an hour from me) Almost all were self employed business owners. And he really only sold three cases a week. But these policies were Huge. New York Life had to rewrite some of their underwriting rules just to accommodate these large sales.

                        He also love watching Professional Wrestling and eating hot dogs.
                        He accomplished all of this without cell phones (or even portable phones), computers, Skype, e-mail, even FAXs.
                        His pre-approach letters were classic. I copied one to sell large policies to Pastors of churches. It worked well.

                        Years later, a guy named Joe Gandolfo became the top life insurance salesman. He sold over a Billion dollars worth of life insurance in one year. He wrote a few books (Very hard to find). And his biggest secret was that he worked from before sunup to after sundown every day for years.
                        His work ethic, and the fact that he had the brains to sell nearly everyone a policy that worked at Disney World...were the reasons for his production.

                        But Ben Feldman? Legendary salesman.
                        Man, I'm using memory cells I haven't used in years.
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                        • Profile picture of the author Huskerdarren
                          Originally Posted by Claude Whitacre View Post

                          Ewenmack; A couple more Feldman tidbits. He sold mostly in Youngstown Ohio. (an hour from me) Almost all were self employed business owners. And he really only sold three cases a week. But these policies were Huge. New York Life had to rewrite some of their underwriting rules just to accommodate these large sales.

                          He also love watching Professional Wrestling and eating hot dogs.
                          He accomplished all of this without cell phones (or even portable phones), computers, Skype, e-mail, even FAXs.
                          His pre-approach letters were classic. I copied one to sell large policies to Pastors of churches. It worked well.

                          But Ben Feldman? Legendary salesman.
                          Man, I'm using memory cells I haven't used in years.
                          Check out this fun bit of Ben Feldman history. What a character and what a great mind.

                          http://ezinearticles.com/?The-Greate...orld&id=820089
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                          • Profile picture of the author Claude Whitacre
                            Originally Posted by Huskerdarren View Post

                            Check out this fun bit of Ben Feldman history. What a character and what a great mind.

                            http://ezinearticles.com/?The-Greate...orld&id=820089
                            East Liverpool! I forgot that.

                            He would walk up to policy holders and say "I want to talk to you about the million dollars I owe you"! Think that would get someone's attention?

                            It doesn't matter what you sell, his method of making it brain dead obvious that you should own a huge life insurance policy, is easily transferable to selling anything.

                            "Read! Study never stops because publications never stop coming in. It's read and study. And think about what you're studying. Take it apart and put it together. Ask 'why?' And know the answers."

                            Mr. Feldman would also say; "You'll have the same problems when I walk out, as you had when I walked in... unless you let me take your problems with me."

                            Wow.
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                            • Profile picture of the author wagsgraphx
                              Claude, I love that line: Mr. Feldman would also say; "You'll have the same problems when I walk out, as you had when I walked in... unless you let me take your problems with me."

                              Priceless!
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                            • Profile picture of the author ewenmack
                              Originally Posted by Claude Whitacre View Post

                              You'll have the same problems when I walk out, as you had when I walked in... unless you let me take your problems with me."

                              Wow.
                              His sayings like that transcend time and technology.

                              Priceless!

                              Another thing Ben did was be a big buyer of life insurance for himself
                              and would increase the value as his income grew.

                              A true believer in it.

                              Best,
                              Ewen
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                    • Originally Posted by Claude Whitacre View Post

                      I went to visit him at his home once. I walked in, looked around at his living room and thought "Huge, nice. But I have a nice house too. Maybe my living room is even nicer than his!". I said "Nice living room." he said "It's the foyer. The living room is through here...." All from Selling.
                      Funny stuff. What was that story Tony Robbins told? Something about he bought his first house and then went to visit some rich person. Turns out the antique door on the person's house was worth more than Tony's whole house.
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  • Profile picture of the author goblue1918
    I agree with Pitch Anything. First heard of the book on Ed Dales podcast (which has not had a new episode in about a year).

    Some other books I recommend:
    Snap Selling - Jill Konrath - good background on the mind of small business owners and how to use to your advantage.
    Influence - Robert Cialdini
    Anything by Dan Kennedy
    Think & Grow Rich - Napoleon Hill - you can find this for free or for a couple of bucks on iBooks or Amazon Kindle
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  • Profile picture of the author TyBrown
    SPIN Selling has been one of my favorites.
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  • Profile picture of the author Huskerdarren
    I am enjoying Go For No. It's a fictionalized story and can be read in a couple of hours. Basically you're learning to embrace no as a way to overcome fear of rejection. Enough No's always gets to a yes. You're just digging shovels of dirt to get to the gold.
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  • Profile picture of the author Steve Solem
    These are most of my favorites about selling and marketing in general.

    Love anything by Dan Kennedy, but over the past 10 years the book I keep going back to and getting more value from time after time is Jay Abrahams Getting Everything You Can Out of All You've Got:...Getting Everything You Can Out of All You've Got:...
    I also love "Twenty-Five Ways to Improve Sales - without spending a dime on advertinsing" from Richard Johnson, that's the basics behind the HMA system Mike Senoff sells online and I believe Richard was was of Jay's early proteges.

    Joe Girard, "How to sell anything to anybody". It isn't just about selling cars, but can help anyone understand prospects and how to develop relationships that develop repeat business for anyone. I wrote a 20 pg "cliffs notes" guide to this book offered as a wso a few years ago - but if you're reading this, just shoot me a pm if you'd like a copy.

    And last but not least, Zig Ziglar's "Secrets of closing the sale" is fantastic too.

    I've been looking for some new reading material lately so thanks to those recommending "pitch anything" - it's going in the shopping cart now.

    Cheers,

    Steve
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  • Profile picture of the author patadeperro
    This book to me is a MUST for anybody who wants to start a business Winning Through Intimidation Winning Through Intimidation I specially recommend it to my fellow warriors that are cold callers, it is very important to understand the concept of positioning, one of the best investments you can do.
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  • Profile picture of the author Noah Fleming
    The Consulting Bible - Alan Weiss.
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    • Profile picture of the author wagsgraphx
      I learned a lot from The Closers, by Ben Gay
      I don't know if this book is still available.
      Amazon lists a second book by him. The Closers 2
      The Closers - Part 2: Ben Gay III: 9780942645088:...The Closers - Part 2: Ben Gay III: 9780942645088:...
      I used to do a lot of in-home sales and this book was extremely helpful.
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  • Profile picture of the author Mister Natural
    the "Accidental Salesperson" by Chris Lytle
    and the grandaddy of all,,,

    "Straight Line Persuasion" by Jordan Belfort
    and before anybody asks,,,,, "who is that,, is he any good"?

    Check IMDB.com The Wolf of Wall Street (2013) - IMDb
    why?
    Because Martin Scorsese is directing a movie right this very minute focused on
    the story of Jordan Belfort and starring Leonardo DiCaprio.

    I would say that makes him quite "exceptional".
    Definitely worth taking notice of.
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  • Profile picture of the author kazim
    The Ultimate Sales Machine" is the best offline sales book by - Chet Holmes
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    • Profile picture of the author indiana141
      My personal favorite is "How I raised myself from failure to success in sales"
      Frank Bettgar
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      • Profile picture of the author Huskerdarren
        Originally Posted by indiana141 View Post

        My personal favorite is "How I raised myself from failure to success in sales"
        Frank Bettgar
        That is an old book but a real classic and a gem for any salesperson. You can pick up several good tips from it. Good call.
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  • Profile picture of the author Seantrepreneur
    I'm a HUGE fan of pretty much anything Jay Abraham has to say. It might not be directly related to sales, but the man in a genius and you'll learn a TON from him.

    It's very wroth checking out. His best book is "Getting Everything you Can out of All You've Got"

    Hope that helps!

    Sean
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  • Profile picture of the author WeavingThoughts
    Before you read technical stuff related to sales and marketing. To read The Secret to get the mindset required for success.
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  • Profile picture of the author Seantrepreneur
    Oh, another great one is Influence: The Psychology of Persuasion. Seriously, you could turn your business around just by reading that book.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Seantrepreneur View Post

      Oh, another great one is Influence: The Psychology of Persuasion. Seriously, you could turn your business around just by reading that book.
      Isn't it interesting that out of the thousands of sales books written, we all pick out the same four or five?

      The Ultimate Sales Machine is a true classic about selling, with complete scripts included. My copy has about an ounce of yellow magic marker on the pages. Pure gold.

      I speak to groups of retailers a lot. Selling Retail is the single best book on selling out of a retail store ever written. I wish I wrote it.
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  • Profile picture of the author TonyBabb
    Zig Ziglar's Secrets of Closing the Sale is one of my favorites and anything by Jay Abraham is great as well!
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  • Profile picture of the author NewParadigm
    Green Eggs and Ham, really.

    How to win friends and influence people.

    chet holmes? guess i should check it out, i was just real irritated with his stupid commercials w/ tony robbins.
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