Opinion and advise needed on new model!

I have been spending a ton of time on WF looking through what others are doing and want some advise before I go public with our offerings in detail. I need some opinions please

I run a small Web Development, Facebook App, and Digital Branding type company. We are just getting ready to launch our site which will provide the standard rate services on the front end at normal rates but also have a $10/mo membership fee with heavy discounts on the back end. (Over $15+ off every service offered each).

Example: We build Facebook app's for $40 on the front end (Single build, installed and stays up as long as you want it). Pay for our monthly membership and I build the app for $20 instead...
Videos: $50 normally, $35 with membership (each)

We are using this as our initial list building venture then marketing it through various social channels etc.

We are planning on putting together WSO's and even JV opportunities if permitted down the road as well. We would waive any monthly member fee for all WF folks and see where it goes.

Future Plans: We are adding Case Studies (Re-sellers get raw files), Custom graphic packages for re-use/resell, and just about anything else we may find useful for businesses/re-sellers.

Thoughts? Where would this really fit in?
Is this too complicated or just right?