For all you copywriters - Ideas for email optin?

by abbot Banned
5 replies
I'm looking for those of you with copyright experience. Or experience in building an email list.

I need some ideas for a compelling title for people to opt in to a newsletter for my consulting biz...

Should I make a free report with some hints, tips etc? then have them opt in for the free report?

Right now my call to action is simply

"Tips on how to increase your online presence, 100% FREE!

- News
- Guides & Tips
- Updates
- Specials"

I know it's not good. But I figured it would work until I come up with something else.

To those of you who actually have list building experience. What would you do?
#copywriters #email #ideas #optin
  • Profile picture of the author abbot
    Banned


    Just to get things started. Would you recommend something like this?
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  • Originally Posted by abbot View Post

    I'm looking for those of you with copyright experience. Or experience in building an email list.

    I need some ideas for a compelling title for people to opt in to a newsletter for my consulting biz...

    Should I make a free report with some hints, tips etc? then have them opt in for the free report?

    Right now my call to action is simply

    "Tips on how to increase your online presence, 100% FREE!

    - News
    - Guides & Tips
    - Updates
    - Specials"

    I know it's not good. But I figured it would work until I come up with something else.

    To those of you who actually have list building experience. What would you do?
    First of all, you mean copywriting experience. Copyright is something else entirely. Sorry, pet peeve.

    Secondly, personal opinion is to have this opt in available in a sidebar or highly visible but not forced. More effective.

    Third, add something about "we will not spam you"

    Finally, of the options you gave it's good to offer a free report but think like a prospect. "Why should I give this guy my email? Can I trust him?"

    Answer those questions and you'll get a higher conversion rate.
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    • Profile picture of the author abbot
      Banned
      Originally Posted by QualityContentWritercom View Post

      First of all, you mean copywriting experience. Copyright is something else entirely. Sorry, pet peeve.
      Sorry about that. Was a complete typo. I know the difference :rolleyes:

      Thank you for your input!
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      • Profile picture of the author taffiliae
        A couple of ideas for You to think about.

        Gain attention, make your reader a promise that You can deliver.

        Try and be specific. Notice the use of the words "You" & "Your"

        Ten Simple Tips Reveal How You Can Double Your Sites Traffic & Subscribers
        In Two Days......

        Tip number 4 added 50 subscribers to my list in 24 hrs, best
        of all it was FREE, easy to do & totally ethical!

        Call to Action: Put Your best E-mail address HERE to get this Valuable Report
        for FREE for the next 48 hrs.


        Hope this helps. Taffiliae
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    • Profile picture of the author vndnbrgj
      Continually test. Test free, new, etc.
      Download our new... Download our free...

      Originally Posted by QualityContentWritercom View Post


      Third, add something about "we will not spam you"
      Test this as well. I know someone that doubled their opt-in
      by removing this section.
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