Direct Mail Meets Google

11 years ago

I wonder just how much it costs extra per piece. Seems to eliminate a lot of the extras of doing direct mail correctly...like having to get a tracked phone number (even though it takes 5 minutes.)

Thanks

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vndnbrgj

11 years ago

I thought it was pretty sweet.
Once the get a postcard, they then start seeing your display ads.

Thanks

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gabysanchez225

11 years ago

This does look interesting, and I have used direct mail in the past with great success. Thanks for the link!

Thanks

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Steve Solem

11 years ago

Hey, that is very cool! Just a guess, but I'd imagine you'd have to also have a Google account and be paying them for displaying your ads throughout their content delivery network.

Next, web code is added to you website so that anyone who visits your website from your campaign and doesn’t become a customer sees your ad displayed on thousands of other websites through the Google network until they become your customer.

I don't see any mention of using PURLs for each postcard recipient so it's not really clear just how they know your recipients have visited your site. Interesting idea though!

Thanks

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Need Offline Leads? Get them more easily with two great Lead Gen reports and 65 pages of quality PLR PLUS flyers, postcards and other marketing materials. Starting at under $5!

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Sarevok

11 years ago

That's totally badass.

I could make a killing with this lol.

Depending on cost...

What's the cost?

Thanks

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Claude Whitacre

11 years ago

Originally Posted by vndnbrgj

Just came across this post in my email.

Google and Direct Mail: Together at Last! | Maniac Marketing with Joy Gendusa

I know Joy and reviewed her book. She has a great business story.

You can do re-marketing with Google without postcards. But merging them together is a smart idea, I think. The cost? Don't know...but they are basically banner ads that show up in place of Google PPC ads on websites. (Adwords or Adsense..I get them mixed up). But you can go to Google and look up re-marketing, and you'll get the full skinny.

I think they work the same as PPC content ads.

Thanks

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DaniMc

11 years ago

Awesome product, and that is a great blog.

Thanks

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postcardmania

11 years ago

Thanks vndnbrgj for sharing our blog! Really appreciate it. And thanks for the feedback from everyone.

For anyone who's interested in more info on DirectMail2.0, Forbes just did an article which includes a link to our DM2.0 web page. You can see it here: Direct Mail Now Integrated With Google - Forbes

You can also message us here on the forum if you any direct questions.

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Marty S 11 years ago

Originally Posted by postcardmania

You can also message us here on the forum if you any direct questions.

You won't be able to PM here until 25 posts, but I did want to ask you about programs you might have for Canada. Not nec the one described by the OP here, but theoretically how we could add offline marketers like us could incorporate direct mail for our clients - AND if you help with administration of such.
- Thanks
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BacklinksPlus

11 years ago

Awesome system. Looking for more info

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bob ross

11 years ago

I really do like the idea a lot as well. I have really limited experience in PPC but from what I understand the remarketing program doesn't even charge you unless someone clicks the display ads? Can someone verify this.

I'd like to try it out for a test.

Thanks
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vndnbrgj

11 years ago

Originally Posted by bob ross

I really do like the idea a lot as well. I have really limited experience in PPC but from what I understand the remarketing program doesn't even charge you unless someone clicks the display ads? Can someone verify this.

I'd like to try it out for a test.

Correct... if that's what you want to do.
You can pay per click (cpc) or pay per impressions (cpm).

There are about 8 different banner sizes and you want to try to utilize them all.
Diffferent sites have different sizes on them.

Thanks

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Direct Mail Meets Google

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