Discovering the "REAL" value of my services

I began learning about offline marketing trying to launch a life insurance sales career. (The life insurance thing never got of the ground).

But as I started to learn the ropes I did a couple of jobs for businesses I frequented already on a reduced cost basis or barter.

One of my first jobs was with the golf course I played at. I bartered my membership fees of $800 year for website design, hosting, newsletter management and sweepstakes management.

I also test other stuff with them when it comes up. (We tried sms marketing but that never really took off.)

I thought that I was getting the best end of this deal. I get $800 a year worth of golf, and all I have to do is add the stuff they send me to the newsletter and press send 2 times a month for 7 months. (Short season in Canada)

Then something happened

Yesterday I got 1 phone call and 1 email from the staff at the golf course. Both of them urgent, wanting me to help them keep their jobs with the new management.

The golf course has just been sold to a new group and..

Both the Head Pro and the Assistant Pro at the course want to take credit for the surge of business the course has seen over the past two years since the new website and Facebook page have been up and active.

The Head Pro sent me an email asking if I could send him the members' list and how we should meet.

Then about 3 hours later I received a call from the Assistant pro. This call was the eye opener. He shared with me how the Pro doesn't do or ever did anything to increase revenues and that since the website and Facebook page went up the course as seen an increase to which he estimated at over 60 new members.

60 at an average of $800 in membership fees plus consumables like food, drinks and special events puts a price tag of my efforts at well over 100K a year new revenues.

Now the Assistant Pro has booked a meeting with me tomorrow in order to be prepared with a marketing plan when he meets the new owners in a few weeks.

Now I'm going to this meeting with a new attitude, as I know my service are worth more than $800 in bartered services, and I can help the new management in marketing the course and the Assistant Pro market his services. (He earns extra income from lessons and custom equipment)

I hate to takes sides and hopefully they both keep their jobs, but if push comes to shove, I'm going with the Assistant Pro as I see opportunity and income from this new enhanced relationship.