How Much Do You Charge For Website Development For Your Offline/Local Clients

by 34 comments
Hey,

I'm researching about the market price for website development.

If you would like to share, please post in this thread by including what type of website you built (ex: WordPress), the niche (ex: Dentist) and the price you charged your client for.

When I first started, I charged 500$ for a WordPress website for a photographer. I now charge minimum 800$ up to 1,500$ for again WordPress websites but depending on the number of functionalities my clients ask me.
#offline marketing #charge #clients #development #offline or local #website
  • Profile picture of the author Baadier Sydow
    I charge $1000+ as a minimum and the price does increase with additional perceived functionality. I dont compromise on price going downwards which can be frustrating. I recently walked away from a small wealth management firm and 5 star guest house.

    I don't like walking away from business, especially when its the type of client I "want to do" but I value my time and will budge on that.
    • Profile picture of the author lirikh
      Originally Posted by Baadier Sydow View Post

      I charge $1000+ as a minimum and the price does increase with additional perceived functionality. I dont compromise on price going downwards which can be frustrating. I recently walked away from a small wealth management firm and 5 star guest house.

      I don't like walking away from business, especially when its the type of client I "want to do" but I value my time and will budge on that.
      Not bad, can you share your profit margin? That would really help me grasp the pricing.
  • Profile picture of the author IMnetrepreneur
    Start with how much you would do it on an hourly basis then offer that.. then get the average fee for when u want to price it as a one-time fee.
  • Profile picture of the author HimanshuS
    The price may depend upon the local alternatives available to the client.
  • Profile picture of the author gabysanchez225
    I, in my inception, made wordpress sites for around 700 dollars but they were almost always simple and took no longer than 2 days to create. A portfolio speaks volumes and also allows you to take on bigger projects; your client will see what you capable of and hire you based on merit.
    • Profile picture of the author Baadier Sydow
      Originally Posted by STaylor View Post

      I have a piggy back question for Baadier, if you don't mind.

      What, specifically, do you include in that $1k price? Do you whip out a blank Notepad++ file and get to typing, do you use templates (yours or others), or focus on customizing, etc? Do you do both coding and design or ?

      I did a few freelance jobs awhile back and it's so damn time consuming it took all the pleasure out of it. Then there's the whole "can you make the background a big space ship image and 40pt yellow blinking fonts instead?" mentality that I had to draw a line with. It's fine telling them not a chance in hell will I do that, but then you're being paid to give them what they want, even if what they want sucks. In the end, to cater to what they want in those cases, it's a reflection on me and it'd be my name/brand attached to the headache and people would assume I suck. I finally quit taking on freelance works.

      But, I'm considering offering a less painful solution and use themes I can tweak and customize. I'd just as soon hurl myself off a bridge than to do another html site at this point!

      How would you set up a package of services that'd be worth about $499 a job? What would you suggest including if that's a minimum price baseline?

      Thanks
      Keep in mind that you can charge whatever you like for your service and their is no need to box it into some specific price point. I use wordpress to build my sites and would generally include any plugin that provides functionality the client deems necessary.

      Bare in mind that in 90% of the cases you are dealing with the same type of plugins for clients. They want to show video's, have a gallery, a like button etc

      These things are super simple for us but have a higher perceived worth to the clients.

      For my clients, which I charge $1000+, I always provide a responsive theme. I don't see the need to charge them for a mobile site and this adaptive functionality is an important selling point to them that many of my competition will not take advantage of.

      To give you an example of cases where I have charged more than $1000.

      A client wanted to have multiple languages on the site and have it human translated. I chose the most recommended WordPress plugin on the market and the client provided the translations.

      Another example would be a client that wanted an eCommerce solution where I charged plus minus $2000 for the increased functionality and providing a secure environment for their business. I used woocommerce to build this.

      I purchase all my sites from WordPress theme markets and I very rarely customize it too much beyond the colors and customer branding. I give them 2 options when I do a proposal for them. I edit out anything that can trace the source of the image to a marketplace or developer to prevent circumvention.

      Here are some of the the theme markets I use with themeforest being the most often used of the bunch.

      Premium WordPress Themes | Premium Templates | Mojo Themes
      WooThemes | Premium WordPress Themes & Plugins
      WordPress Themes Loved By Over 150k Customers
      Premium WordPress Themes by StudioPress
      http://press75.com/
      Premium Professional WordPress Themes | Theme Trust
      WPZOOM
      Premium WordPress Themes and WordPress Templates | ThemeFuse
      WordPress Templates | Organic Themes
      Themify : Awesome WordPress Themes
      Business WordPress Themes - BizzThemes
      Premium WordPress Plugins at WP Plugins - A plugin marketplace
      Themescroller.com - A better way to find wordpress themes
      Free WordPress Themes | Facebook Page Editor | WP Themes Free. Generate Leads and Sign Ups on Your WordPress Blog or Website with Leadtheme for WordPress.

      I've just copied and pasted that list from my bookmarks, so their could be sites in their that dont work for whatever reason.

      You are free to charge whatever you like for your work and still generate a cost profit. By that I mean, that your expenses will be adequately covered by your revenue. This however does not factor in the cost of your time and that's where people undermine their businesses.

      You get guys charging a $100 for a site which is fine if the site is done in an hour but it invariably isn't and who pays for all the back and forth.. you do if you don't quote a fair price. When i say fair, im specifically talking about your business. I don't care if the price is fair to me or the customer, my concern is whether its fair to the business.

      I used to work the way you are and went through the same frustration with nitpicking clients. This was what I did to combat it. I don't like letting money slip through but I have to be fair to my business.

      Originally Posted by gabysanchez225 View Post

      I, in my inception, made wordpress sites for around 700 dollars but they were almost always simple and took no longer than 2 days to create. A portfolio speaks volumes and also allows you to take on bigger projects; your client will see what you capable of and hire you based on merit.
      I think you were lucky, the sites I've been involved with have always taken at least 2 weeks to get put together. Waiting for content and constantly communicating your needs with clients. I use Freedcamp to manage this aspect of the business. This helps speed things up as business owners can take forever to get back to you with things.

      I had one business owner tell me that this week they would focus on opening up a twitter account and then next week they would setup a facebook fanpage. So they needed a whole 2 weeks for what should take less than 5 minutes.
  • Profile picture of the author tjonesga
    The simple answer is this:

    If you are working all day everyday then your prices are to low.

    If you are working a few minutes a day then your prices are to high.

    Here are some ideas to follow along the way:

    the more you build the faster you can.
    the faster you can the easier it gets
    the easier it gets the more you can do
    the more you can do the more money you make
    the more money you make the more time off you have
    the more time off you have the better your lifestyle.

    Paramount, build a very large list of clients. every heard of Walmart? Microsoft? Warren Buffet?

    All the above make a little on each sale, they all have millions of customers, the more customers you have the more misstakes you can make before failure of the business. One customer = one mistake = fired!! oh no.

    Just saying.....nobody can tell you what to charge. But putting out a price point then saying that you will not work for less is silly, and pompous. Beware of saying what you willl not do.

    Hope this helps!
  • Profile picture of the author momakmak
    I dont know how long you guys have been doing this for? I have experience building websites for about 5 years but I have started doing websites as a business about 6 months ago and I have a terrible time trying to get $500 from someone.

    My sites are not terrible either. I have seen a lot of crap sites and I am far from them. I use premium wordpress themes and custom logo designs. My sites are bling and get leads. I have done on page seo tweaks so well that I have immediately hit first page for clients without backlinking. So I think I know what I am doing.

    Lately it has been so rough that I have started charging as low as 300$.

    What the hell am I not doing that you guys are?
    • Profile picture of the author jimzimm
      Is your pricing based on your competition, or the perceived value of your customers? If your competition is charging that little, you most likely have no choice but to sell at a low price. If it is the perceived valule that your customer is putting on a new, lead generating website, you may have to do some educating to you clients.

      If that is the going price in your area, remember there is a lot of money to be made in associated services. There are so many other services that you can sell, and if your sites are as good as you say, you should be building up a great reputation and have a list of happy clients. Sometimes the money is not made up front, but on the back end.
    • Profile picture of the author zavhara
      Originally Posted by momakmak View Post

      I dont know how long you guys have been doing this for? I have experience building websites for about 5 years but I have started doing websites as a business about 6 months ago and I have a terrible time trying to get $500 from someone.

      My sites are not terrible either. I have seen a lot of crap sites and I am far from them. I use premium wordpress themes and custom logo designs. My sites are bling and get leads. I have done on page seo tweaks so well that I have immediately hit first page for clients without backlinking. So I think I know what I am doing.

      Lately it has been so rough that I have started charging as low as 300$.

      What the hell am I not doing that you guys are?
      Well I'm planning to outsource and not do them myself, however this link from Jason Kanigan could really help you with how you can sell your services. It really opened up my eyes to what my real worth could be.
    • Profile picture of the author peterbujok
      Originally Posted by momakmak View Post

      I dont know how long you guys have been doing this for? I have experience building websites for about 5 years but I have started doing websites as a business about 6 months ago and I have a terrible time trying to get $500 from someone.

      My sites are not terrible either. I have seen a lot of crap sites and I am far from them. I use premium wordpress themes and custom logo designs. My sites are bling and get leads. I have done on page seo tweaks so well that I have immediately hit first page for clients without backlinking. So I think I know what I am doing.

      Lately it has been so rough that I have started charging as low as 300$.

      What the hell am I not doing that you guys are?
      It's all about the value you can portray. I'm sure you have a great portfolio, and make sure to present that. If potential clients notice that you're coming off desperate, they will be hesitant to do business with you.

      I'm not sure how you close your clients, but there must be a definite point in time that the client is committed. I take a check for $500 before I even begin working on the website. If you start doing the website before you get that check in your hand, the client will often become very shaky in the business relationship and just change their mind and you will have wasted your time.

      If you are only finding clients for $300, you simply aren't reaching out to touch enough people. You are probably working in your limited network. Expand your reach through some of the methods on this forum, including cold calling and walking in on businesses. Introduce yourself in your community and show some confidence that you can be the change they are looking for in their marketing efforts.
  • Profile picture of the author TurnKeyShane
    We charge two ways. First is a higher price and thats all they pay unless they want hosting or additional options. Usually $1300 and up

    The second is a lower up front $500 and up depending on the site with a monthly fee of $50 and up depending on the site as long as the site is being used. I throw in a couple hours of site maintenance per month along with hosting which usually isn't used. This monthly fee is higher here then if they opt in to the one in option one.

    I'm also willing to break the site cost up into payments as well on large projects. I have one highly customized site for $5K that I broke into monthly payments of $1000 a month.
  • Profile picture of the author WeavingThoughts
    Never charge hourly, especially to offline clients. Most people build Wordpress websites that don't even take 5-7 hours to make and still charge upwards of $1000. Most clients would probably shun away at the idea of spending $200+ hour. But a $1000 website may not seem that bad to them
  • Profile picture of the author Preeti
    Before you throw out any numbers...ask them what their budget is for a website. I usually refrain from being the first to suggest a number since if the client is expecting to spend $2000 on a site and I say $900, that's me losing 1100 potential dollars in revenue.

    It's also how you position yourself and your value...like Kaiser mentioned, differentiate yourself from the competition by highlighting the benefits..not the features!

    Good luck!
    • Profile picture of the author Baadier Sydow
      Originally Posted by Preeti View Post

      Before you throw out any numbers...ask them what their budget is for a website. I usually refrain from being the first to suggest a number since if the client is expecting to spend $2000 on a site and I say $900, that's me losing 1100 potential dollars in revenue.

      It's also how you position yourself and your value...like Kaiser mentioned, differentiate yourself from the competition by highlighting the benefits..not the features!

      Good luck!
      I think is an important consideration that I dont take advantage of enough.
  • Profile picture of the author workers24hdotcom
    It all depends which kind of business. Why? Don't tell me that you would charge the dentist the same as a restaurant lol

    My steps:
    Minimum $600 just for the home page ( Quality design) + $200 for additional page ( + coding)
    If you do quality work DON'T LOWER YOUR PRICES!!!! I'm sure you heard local business saying " Oh, you know my friend outsourced it and he got it just for $300"
    I told him do you mind if I have a look at your friend's website and I bet you, the website has errors ( coding..etc ) if NOT I will build the website for FREE for YOU? ( sounds rude and risky but that's how it is lol)
    He said : Ok, he called him right away ( lol)
    I checked the website on my Ipad and W3C validator ( to check the errors right away) Oh well CRAP, 283 errors !!!! Car Dealership

    WordPress is amazing as well :-)
  • Profile picture of the author bellboy
    So I just joined here and liking what I am seeing. This is a great thread.
    Question...I am a designer, been print designing for years. As far as websites, I have always built them in Photoshop and passed them along to a programmer. I am now looking at Wordpress as an option for some new clients to eliminate the programming cost and do it myself. I will still have the original design option but want to give them a lower price option using a template. Do you recommend telling the client it is Wordpress? and that it is a template that can be modified? Is there anyway that they can tell it is Wordpress?...and does it really matter? Thanks for any feedback!
  • Profile picture of the author TurnKeyShane
    They don't care if its wordpress, a template, etc. A lot of them have heard of wordpress but they don't know what it is for the most part. The only item they may care about is that they can log in and edit the content themselves if they chose not to use us to update their content for them. What your asking would similar to someone buying a car wanting to know specific parts about the engine. Your not going to be concerned about that. You just want a good running car that looks good. The same goes for your clients about their websites. If you can give them the site they want with the features and benefits that they need they are not concerned about what the site is made of or how its made.
    • Profile picture of the author bellboy
      Originally Posted by TurnKeyShane View Post

      They don't care if its wordpress, a template, etc. A lot of them have heard of wordpress but they don't know what it is for the most part. The only item they may care about is that they can log in and edit the content themselves if they chose not to use us to update their content for them. What your asking would similar to someone buying a car wanting to know specific parts about the engine. Your not going to be concerned about that. You just want a good running car that looks good. The same goes for your clients about their websites. If you can give them the site they want with the features and benefits that they need they are not concerned about what the site is made of or how its made.
      Thanks for the feedback. Good stuff. Sometimes i give the client too much information. The toughest part for me is not designing or getting work but it is what to charge. Particularly a new client. Probably because I love what I do so much I consider it a hobby some days. I have gotten better at it however. Thanks again.
  • Profile picture of the author deckman
    Just started offering websites to clients. A friend asked how much for a window washing website. Being a friend I wanted to be fair with him. I can get this site built for $70. I told him I would charge him $150 Found out today he went with a national company that was charging him $1,000 a month.

    Realized that even though I was giving him a helluva deal the perceived value was not there. Dont sell yourself too cheap!
    • Profile picture of the author bellboy
      Originally Posted by deckman View Post

      Just started offering websites to clients. A friend asked how much for a window washing website. Being a friend I wanted to be fair with him. I can get this site built for $70. I told him I would charge him $150 Found out today he went with a national company that was charging him $1,000 a month.

      Realized that even though I was giving him a helluva deal the perceived value was not there. Dont sell yourself too cheap!
      Thanks. So I just offered a site to a new client who called and wanted a small site 4 or 5 pages. New business. I quoted him $825 plus $170 for training him to update it in Wordpress. He sent me an email and said I just went to Wordpress and think I can do it myself. I typically do not take on small clients like this any longer for reasons like this. But he was a friend of a friend. But maybe in the future I do not mention Wordpress? until I need to show them how to update it? My price included the set up of hosting and domain, designing the website, writing the copy, buying stock images, and training the client to update it. $995. No monthly fees. Billed directly from the company. Thoughts?
  • Profile picture of the author mark healy
    hey its not about how much you charge, its about how much value can you deliver to your clients. If the value is there than you can charge more.You need to differentiate yourself from the pack, what Bonuses can you give to them for free for them to take your service? Are you providing an after sales service to build a relashionship with them? What other services could you provide to them in addition to website developement, maybe mobile version of website etc. In terms of pricing you can start by benchmarking against your competitors but long term think about the value your delivering

Next Topics on Trending Feed