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Competition Crushing Power

by ewenmack
5 replies
There's one force you are up against...always.

Knowing about it then countering it with some moves to neutralize it
gets you high status.

What I'm talking about here is your prospects are ALWAYS
looking to grind you down.

They automatically pigeon-hole you into labels they already recognize.

If they can't label you into something they haven't seen before,
then you own something very valuable, their ATTENTION.

If you sound, look and act like others, then you are the same,
therefore not interested in you because they know what you are about.

This means they switch off and have no reason to be interested.

The Craigslist ad I wrote which bought in 25k worth of annual business in 2 days
you may recall about here,
is an example of recognizing the in heat buyer has choices.
It comes from a position of not being needy but from a position
of saying "hey if you screw this decision up, here are the real costs".

At the same time it re-positioned the competition as inferior in a subtle way.

As in, "why don't the others tell me these things?".

Here's another take on how to make your competition inferior...

Reframing the Competition (audio)

Enjoy!
Ewen

P.S. Contains R18 language
#competition #crushing #power
  • Profile picture of the author Matt121
    If you have the same thing that everyone else has for sale, you're not going to catch the eye of your prospects that often.

    But if you have a unique product on your hands and market it, then chances are you are going to grab their attention.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by ewenmack View Post

    What I'm talking about here is your prospects are ALWAYS
    looking to grind you down.

    They automatically pigeon-hole you into labels they already recognize.

    If they can't label you into something they haven't seen before,
    then you own something very valuable, their ATTENTION.

    If you sound, look and act like others, then you are the same,
    therefore not interested in you because they know what you are about.

    This means they switch off and have no reason to be interested.
    Always good stuff.
    I never get the "grind you down" thing. But it may be because I pre-sell, I give them a copy of my printed book (The title doesn't matter. That fact you have a book matters).
    Before I get there, they looked me up on Google & saw me looking like somebody they should listen to. (Except my early vids...yech!)

    They can't peg me, because I'm a little offbeat, and always act like I'm a little annoyed to be there. Just a little.

    But, the way to not be a commodity is to ask disturbing questions. Keep asking questions. I have only recently stopped telling about my services in a list form. Guess what? Everyone has a menu of services. And they all look the same.

    Doctors never give you a prescription and list "the 45 ingredients that go into every pill". Never. They give you a prescription and expect you to follow it.

    Questions;
    Disturbing questions
    Qualifying questions for need and what they are doing now.
    Qualifying questions to establish the value of what you are giving.
    Qualifying questions to find out their specific wants
    Questions so you can precisely match your offer to their perceived needs.
    Questions designed to create urgency in their minds
    Questions to create scarcity of your service, and your availability
    Questions to manage expectations
    Questions to finally ask for a check (or credit card)
    And finally, asking where the door is to the parking lot because you're 57 years old, and forgot. (OK, that was a joke)

    But, you grab their attention with the disturbing question.
    like; "Do you have online dealers stealing your local customers?"

    Like Kanigan would say "Pain, pain, pain"
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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    • Profile picture of the author Irish Intuition
      I'd love to get a hold of your list of bookmarked websites, Ewen. You
      have a heck of a resource library...

      You could probably sell it as a WSO for $9.97
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      • Profile picture of the author ewenmack
        Originally Posted by Irish Intuition View Post

        I'd love to get a hold of your list of bookmarked websites, Ewen. You
        have a heck of a resource library...

        You could probably sell it as a WSO for $9.97
        Thanks Paul.

        I save knowledge resources for my paying clients.

        As you rightly guessed, I do have a lot more than I share freely here.

        I'm not about to weaken that advantage for them and me.

        Best,
        Ewen
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  • Profile picture of the author maricelu
    If you ask me who is the best contributor on this sub-forum, my answer is ewenmack
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    I have no signature.

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