Decent "offline" idea methinks, however...

13 replies
This is something that just came to me even though its been in front of me this entire time.

Starting an offline business and outsourcing the work.

I know what you may be thinking, "but Red, some of us do this already with SEO and web design" and it's true. But maybe it's because of that mentality that I haven't expanded my views beyond just SEO and web design.

We can do the same thing plumbers, electricians, roofers (in my case) do, all we have to do is outsource the actual work. All we'll be doing is handling the marketing, which is what we would have done anyway for these plumbers, electricians and roofers with our SEO and web design services (that we sometimes outsource) to get them more jobs.

But why don't we do it?

I don't know the answer to that question. All I know is that ever since I've arrived to this forum my mind has been set on offering SEO, web design and other online related services... that I overlooked other offline opportunities. I don't regret my stay, in fact, this forum alone has given me more business, management and marketing information and possibilities than I could have imagined. But I allowed myself to be limited.

So why am I babbling about this nonsense? It just occurred to me that a man I admire for his work ethic does the same thing. He has a roofing company, but he has several crews who work for him. They're not his employees, merely subcontractors. All he and the main office does is answer phone calls, get leads, send salesmen/estimators to check the job and negotiate a price while he later negotiates a price with one of his crews and then sends them out there to do the job. He or the estimator inspects the roof and then gets paid.

There is a LOT more to that, especially with the in-between's to each step, however that's how he basically does it. I imagine the steps are similar for plumbing and electric contractors, but I'm just guessing here.

At this point I like where I'm going with this, I just need to start answering some questions I can probably get online like what papers I need to file with the county, state and on the federal level, how to incorporate my business, what kind of insurances to get and so on.

As far as equipment goes, I'll just hire subcontractors who have the tools for the job already and just need work to do.

For me? I have a great arsenal here at the WF. From awesome web designers, logo designers, copywriters, SEO specialists and more. This fact alone puts me way ahead of the current competition.
#decent #idea #methinks #offline
  • Profile picture of the author swilliams09
    Originally Posted by Red Kaiser View Post

    This is something that just came to me even though its been in front of me this entire time.

    Starting an offline business and outsourcing the work.

    So why am I babbling about this nonsense? It just occurred to me that a man I admire for his work ethic does the same thing. He has a roofing company, but he has several crews who work for him. They're not his employees, merely subcontractors. All he and the main office does is answer phone calls, get leads, send salesmen/estimators to check the job and negotiate a price while he later negotiates a price with one of his crews and then sends them out there to do the job. He or the estimator inspects the roof and then gets paid.

    There is a LOT more to that, especially with the in-between's to each step, however that's how he basically does it. I imagine the steps are similar for plumbing and electric contractors, but I'm just guessing here.

    Of course once you know how to run and market one business, you can apply those skills to a new business. BUT. YOU HAVE TO KNOW THE NEW INDUSTRY. That's mainly the learning curve I see here in offline marketing, you are learning a new industry while at the same time learning how to run and market an business in that industry.

    I work at a video production company and I've worked in local tv my whole life. I know how to run a video production shop. I could sit back and outsource everything and just make sure the work is up to par. I know my industry, and the things I've learned here would help me market and run my business better.

    But I don't know jack about plumbing, or roofing. I would have to learn the industry to know what was good and what wasn't. I would rather consult and help market a roofing business than run one. I would have to learn about it, but not as much as the owner would because my focus would be on how to get customers, and why people buy in this industry and not on the details of how to do a good job. Your client should already know how to do that.

    So that's what I see as the biggest hurdle with offline marketing, it's really learning two things at once for a lot of people. Learning an industry and learning to run/market a business.
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    • Profile picture of the author midasman09
      Banned
      You don't have to know didley-squat about plumbing or roofing or anything! Just provide them with HOT LEADS like "Angies List".

      If a Lead turns into an actual Job...you get a Percentage off the GROSS!

      One guy in Portland, OR had a "Service Directory" where he listed contractors by category....charged $150/mo and $150 for every Inquiry (which he passed onto his member)....who then paid the "$150 Lead Fee" whether it turned into a job or not.

      Don Alm...marketing guy
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      • Profile picture of the author Red Kaiser
        Originally Posted by midasman09 View Post

        You don't have to know didley-squat about plumbing or roofing or anything! Just provide them with HOT LEADS like "Angies List".

        If a Lead turns into an actual Job...you get a Percentage off the GROSS!

        One guy in Portland, OR had a "Service Directory" where he listed contractors by category....charged $150/mo and $150 for every Inquiry (which he passed onto his member)....who then paid the "$150 Lead Fee" whether it turned into a job or not.

        Don Alm...marketing guy
        Always great to see you drop by midasman.

        Lead generation was definitively on my mind for a while, but I told myself that making my own roofing company would leave me with higher profits. This would be especially true when I'm the one generating my own leads, instead of relying on someone else.

        Plus I'm sure seeing my website on page 1 for several keywords with my own picture on it would make me all kinds of happy, lol.
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        • Profile picture of the author kenmichaels
          Originally Posted by Red Kaiser View Post

          Always great to see you drop by midasman.

          Lead generation was definitively on my mind for a while, but I told myself that making my own roofing company would leave me with higher profits. This would be especially true when I'm the one generating my own leads, instead of relying on someone else.

          Plus I'm sure seeing my website on page 1 for several keywords with my own picture on it would make me all kinds of happy, lol.
          lead generation will be even more important to you, if its your business needing them.

          Maybe step one is prove you can generate real, closeable leads.

          Sell them to others in the industry you pick.

          Then you know if they work or not.

          Once you set up shop, cut off your competitors and keep the leads for yourself.

          If you sell your leads to your competitors for long enough, they will get lazy
          and stop spending on advertising.

          Then if you you cut them off at the right time . You can literally jump start
          your bizz. You may even put a few out of bizz. ... and your there to pick
          up the slack, maybe even grab some employees or equip for cheap.

          and no, its not an asshole move. Its business.
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          • Profile picture of the author Red Kaiser
            Originally Posted by kenmichaels View Post

            lead generation will be even more important to you, if its your business needing them.

            Maybe step one is prove you can generate real, closeable leads.

            Sell them to others in the industry you pick.

            Then you know if they work or not.

            Once you set up shop, cut off your competitors and keep the leads for yourself.

            If you sell your leads to your competitors for long enough, they will get lazy
            and stop spending on advertising.

            Then if you you cut them off at the right time . You can literally jump start
            your bizz. You may even put a few of of bizz. ... and your there to pick
            up the slack, maybe even grab some employees or equip for cheap.

            and no, its not an asshole move. Its business.
            Seems like a good idea. However I think this would only work with the small roofing businesses in my area, not the big dogs who not only rely on internet marketing but heavily on yellow pages, newspapers, commercials and elsewhere. Those big dogs are the ones I'm after anyway, judging from their sites and customer service (I've done my undercover work)
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            • Profile picture of the author kenmichaels
              Originally Posted by Red Kaiser View Post

              Seems like a good idea. However I think this would only work with the small roofing businesses in my area, not the big dogs who not only rely on internet marketing but heavily on yellow pages, newspapers, commercials and elsewhere. Those big dogs are the ones I'm after anyway, judging from their sites and customer service (I've done my undercover work)
              David doesn't always beat Goliath.

              But if David takes out enough other David's, he eventually becomes Goliath.

              In other words, every body has to start somewhere. And going after the big dogs
              right out of the gate, is not always the smartest thing to do.
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              • Profile picture of the author Red Kaiser
                Originally Posted by kenmichaels View Post

                David doesn't always beat Goliath.

                But if David takes out enough other David's, he eventually becomes Goliath.

                In other words, every body has to start somewhere. And going after the big dogs
                right out of the gate, is not always the smartest thing to do.
                That's an interesting way of putting it. However the David's here are already joining forces with Goliaths, which was why I wasn't going after David's but after the Goliaths. Why think small, when you can think big you know?

                What I'm currently researching is how to incorporate the business, what insurances I need and similar questions.
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    • Profile picture of the author Red Kaiser
      Originally Posted by swilliams09 View Post

      Of course once you know how to run and market one business, you can apply those skills to a new business. BUT. YOU HAVE TO KNOW THE NEW INDUSTRY. That's mainly the learning curve I see here in offline marketing, you are learning a new industry while at the same time learning how to run and market an business in that industry.

      I work at a video production company and I've worked in local tv my whole life. I know how to run a video production shop. I could sit back and outsource everything and just make sure the work is up to par. I know my industry, and the things I've learned here would help me market and run my business better.

      But I don't know jack about plumbing, or roofing. I would have to learn the industry to know what was good and what wasn't. I would rather consult and help market a roofing business than run one. I would have to learn about it, but not as much as the owner would because my focus would be on how to get customers, and why people buy in this industry and not on the details of how to do a good job. Your client should already know how to do that.

      So that's what I see as the biggest hurdle with offline marketing, it's really learning two things at once for a lot of people. Learning an industry and learning to run/market a business.
      I forgot to mention that I used to work for my dad in the roofing business for 9 years, on and off of course. I learned everything I needed to know about it, but hated it because of the weather. I was always the labor, working, wondering what that manager/supervisor sitting at the truck did different to get there.

      You're right though that you need to learn about the new industry. I just made this thread for that select group of individuals who lurk the WF, encouraging them to widen their perspective if they're not really into offering web design/SEO services.
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  • Profile picture of the author vndnbrgj
    At the OP...
    From my understanding, you would consider opening a plumbing business then subbing out the plumbing work?

    Who is the licensed plumber?
    You want to do HVAC? Who is the mechanical contractor?
    Residential contractor?

    If you want business you have to advertise as licensed.
    Well... that might create a problem...
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    • Profile picture of the author Red Kaiser
      Originally Posted by vndnbrgj View Post

      At the OP...
      From my understanding, you would consider opening a plumbing business then subbing out the plumbing work?

      Who is the licensed plumber?
      You want to do HVAC? Who is the mechanical contractor?
      Residential contractor?

      If you want business you have to advertise as licensed.
      Well... that might create a problem...
      Well, while I did also mention plumbing and electric contractors I don't know how they operate. I merely guessed, like I stated in the OP, that they might be similar to roofing.

      What I do know is that I don't require a license to do roofing work in Texas. Looking back I shouldn't have mentioned the other industries. However if people can find a way to make those work then great!

      STATE LICENSING REQUIREMENTS
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  • Profile picture of the author RichAnderson
    Outsourcing an offline business happens quite often. I work in the equipment rental industry and see it happen all the time especially when dealing with government contracts. I think they are referred to as brokering.. Anyway, he starts a business in his wife's name and calls himself a rental company. he basically is just a home office, website and the cell phone number. I guess a good name for him would be a middleman.. last I heard he marks it up about 20 to 30%..

    Originally Posted by Red Kaiser View Post

    This is something that just came to me even though its been in front of me this entire time.

    Starting an offline business and outsourcing the work.

    I know what you may be thinking, "but Red, some of us do this already with SEO and web design" and it's true. But maybe it's because of that mentality that I haven't expanded my views beyond just SEO and web design.

    We can do the same thing plumbers, electricians, roofers (in my case) do, all we have to do is outsource the actual work. All we'll be doing is handling the marketing, which is what we would have done anyway for these plumbers, electricians and roofers with our SEO and web design services (that we sometimes outsource) to get them more jobs.

    But why don't we do it?

    I don't know the answer to that question. All I know is that ever since I've arrived to this forum my mind has been set on offering SEO, web design and other online related services... that I overlooked other offline opportunities. I don't regret my stay, in fact, this forum alone has given me more business, management and marketing information and possibilities than I could have imagined. But I allowed myself to be limited.

    So why am I babbling about this nonsense? It just occurred to me that a man I admire for his work ethic does the same thing. He has a roofing company, but he has several crews who work for him. They're not his employees, merely subcontractors. All he and the main office does is answer phone calls, get leads, send salesmen/estimators to check the job and negotiate a price while he later negotiates a price with one of his crews and then sends them out there to do the job. He or the estimator inspects the roof and then gets paid.

    There is a LOT more to that, especially with the in-between's to each step, however that's how he basically does it. I imagine the steps are similar for plumbing and electric contractors, but I'm just guessing here.

    At this point I like where I'm going with this, I just need to start answering some questions I can probably get online like what papers I need to file with the county, state and on the federal level, how to incorporate my business, what kind of insurances to get and so on.

    As far as equipment goes, I'll just hire subcontractors who have the tools for the job already and just need work to do.

    For me? I have a great arsenal here at the WF. From awesome web designers, logo designers, copywriters, SEO specialists and more. This fact alone puts me way ahead of the current competition.
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  • Profile picture of the author Michael Bucker
    Outsourcing, You are beginning to think bigger. Do not let any one person discourage you. Do you need to know everything about a business first as one said above? The answer is no, the outsourced business you use needs to know their stuff. The concept is old yet most still dont get it. That is why they are not in the 2%.
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