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Have you had luck generating leads for a Bail Bonds company?

by StevenDelong
23 replies
I've been working with a friend of mine who is a bail bondsman and the problem I run into is that bail bondsman can not give discounts because the prices are regulated and usually when the get a call it's from someone already in jail looking a list that the jail provides. The list goes on a monthly rotation as to who is on the top of the list.

There is not much of a search volume for the services in terms of google.

Any ideas would be greatly appreciated!


Thanks in advance Warriors!!
#bail #bonds #company #generating #leads #luck
  • Profile picture of the author Rockrz
    Have you had luck generating leads for a Bail Bonds company?
    Hey, is that like when you narc on someone... causing them to get arrested, and
    then to call the bail bondsman to let him know the guy needs to be bailed out
    and when that happens I get a commission so I can go fishin?

    Just curious how one would recruit "leads" for a bail company.
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  • Profile picture of the author kenmichaels
    Originally Posted by StevenDelong View Post

    I've been working with a friend of mine who is a bail bondsman and the problem I run into is that bail bondsman can not give discounts because the prices are regulated and usually when the get a call it's from someone already in jail looking a list that the jail provides. The list goes on a monthly rotation as to who is on the top of the list.

    There is not much of a search volume for the services in terms of google.

    Any ideas would be greatly appreciated!


    Thanks in advance Warriors!!
    I am semi joking, and semi serious.

    Why not make a bunch of beer coasters made with the bail bondsman's
    info on it, then distribute for free to all the (seedy) bars.

    just a thought.
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  • Profile picture of the author Rockrz
    May as well have the local heavy metal band be sponsored by the bail bond company and offer a discount if you get busted and you are a fan of the heavy metal band!
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  • Profile picture of the author John Durham
    Pay inmates to write your name and number all over the walls in jail.

    When people go to jail, the first thing they need is a bondsman, and the first place they get it is off the walls... graffiti .

    I once had a bondsman tell me that he got more business off of graffiti written on cell block walls than any other advertising stream, when I approached him about a website..
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    • Profile picture of the author Rockrz
      Well, there's the business opportunity...

      Just go slap a cop, he'll put you in the pokey, and write your bail guy's phone number all over the place and do some one on one sales sessions with inmates about why your bail guy is better... and make commissions.

      But wait, there's more!

      Sign up today and you get free room and board, plus free meals!
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      • Profile picture of the author StevenDelong
        Rockrz,

        That ain't right.

        Originally Posted by Rockrz View Post

        Well, there's the business opportunity...

        Just go slap a cop, he'll put you in the pokey, and write your bail guy's phone number all over the place and do some one on one sales sessions with inmates about why your bail guy is better... and make commissions.

        But wait, there's more!

        Sign up today and you get free room and board, plus free meals!
        Signature
        CASESTUDY: Weird Niche Funnel Making $17,947 per day!
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        • Profile picture of the author Rockrz
          Originally Posted by StevenDelong View Post

          Rockrz,

          That's ain't right.
          Yeah, my business is moonlighting as a comedienne... business gets kinda slow when you can't write a good joke.

          This might be a good skit Saturday Night Live or something cause it could be funny with the right actors.

          Sometimes I'm like a Commodian... cause all my jokes stink!
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    • Profile picture of the author StevenDelong
      John,

      Thanks but I don't want to get people into more trouble for writing on the walls. Cameras are everywhere.


      Originally Posted by John Durham View Post

      Pay inmates to write your name and number all over the walls in jail.

      When people go to jail, the first thing they need is a bondsman, and the first place they get it is off the walls... graffiti .

      I once had a bondsman tell tell me that he got more business off of graffiti written on cell block walls than any other advertising stream, when I approached him about a website..
      Signature
      CASESTUDY: Weird Niche Funnel Making $17,947 per day!
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    • Profile picture of the author TyBrown
      This was in The Lincoln Lawyer.

      Originally Posted by John Durham View Post

      Pay inmates to write your name and number all over the walls in jail.

      When people go to jail, the first thing they need is a bondsman, and the first place they get it is off the walls... graffiti .

      I once had a bondsman tell me that he got more business off of graffiti written on cell block walls than any other advertising stream, when I approached him about a website..
      Signature
      Online Dog Training
      Salt Lake City, Utah Dog Training
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      • Profile picture of the author shockwave
        Rather than start a new thread, I thought I might as well bring this one back from the dead!

        I see lots of searches for Bail Bonds - could be a good niche. But from what others are saying here, it looks like most bail bonds places get business from the jailed inmates? Hmmmmm.....wonder why there are so many searches then?

        Can anyone shed some light on this? I would probably go with the site rental model rather than just sell leads for this. Afterall, I see these bail bonds companies advertising with huge ads in YP and other print media, so they must have some money to spend.
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        • Profile picture of the author Rockrz
          Originally Posted by shockwave View Post

          I see lots of searches for Bail Bonds - could be a good niche. But from what others are saying here, it looks like most bail bonds places get business from the jailed inmates? Hmmmmm.....wonder why there are so many searches then?
          Simple... inmates have plenty of time on their hands to sit around searching the net for bail bonds as they stoke their pipe dream for making bail.

          Well, that and looking at hot corn on the net.
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    • Profile picture of the author Corey Avery
      Hahaha while this is funny there is no need to do this. Jails usually have a directory of bail bond companies for you to call. This is actually where we get most of our leads. Other then that we run some PPC campaigns and SEO to target families looking to bail a loved one out of jail. Business is booming!
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  • Profile picture of the author Mwind076
    Originally Posted by StevenDelong View Post

    I've been working with a friend of mine who is a bail bondsman and the problem I run into is that bail bondsman can not give discounts because the prices are regulated and usually when the get a call it's from someone already in jail looking a list that the jail provides. The list goes on a monthly rotation as to who is on the top of the list.

    There is not much of a search volume for the services in terms of google.

    Any ideas would be greatly appreciated!


    Thanks in advance Warriors!!
    We work with a local bondsman, they offer 10% off on their business cards and with referrals, they also do a free or reduced last payment. We have major competition here.

    If your bondsman says he can't, it's because he chooses not to, doesn't have much competition, or because you haven't suggested it to him in the right way.
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    • Profile picture of the author StevenDelong
      Hi Mwind076,

      Thanks for the info! Has this been real successful for you?
      I will let my bondsman know that this is possible.
      I wish there was more that I could do for him.

      Originally Posted by Mwind076 View Post

      We work with a local bondsman, they offer 10% off on their business cards and with referrals, they also do a free or reduced last payment. We have major competition here.

      If your bondsman says he can't, it's because he chooses not to, doesn't have much competition, or because you haven't suggested it to him in the right way.
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      CASESTUDY: Weird Niche Funnel Making $17,947 per day!
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      • Profile picture of the author Mwind076
        Originally Posted by StevenDelong View Post

        Hi Mwind076,

        Thanks for the info! Has this been real successful for you?
        I will let me bondsman know that this is possible.
        I wish there was more that I could do for him.
        It's been successful for them! In our area, there are about 10 bondsman, and the more your name is out there, the better the chance that you'll get called. Therefore referrals are key to them, as are their business cards, billboards etc. So, if someone calls and says "I got a business card with 10% off, or I got your name from XXXXX" they discount the contract.

        Now, I can't say how honest they are...because you have to tell a bondsman how much the Bail is, then they tell you what the cost is, some add fees of their own for taking on payments etc. I'm inclined to say, there's probably padding in there, where 10% isn't any skin off their back...but it's a great marketing tool!
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        • Profile picture of the author StevenDelong
          Mwind076,

          I will have to run that by him and see what he says.

          Thanks for the insight!


          Originally Posted by Mwind076 View Post

          It's been successful for them! In our area, there are about 10 bondsman, and the more your name is out there, the better the chance that you'll get called. Therefore referrals are key to them, as are their business cards, billboards etc. So, if someone calls and says "I got a business card with 10% off, or I got your name from XXXXX" they discount the contract.

          Now, I can't say how honest they are...because you have to tell a bondsman how much the Bail is, then they tell you what the cost is, some add fees of their own for taking on payments etc. I'm inclined to say, there's probably padding in there, where 10% isn't any skin off their back...but it's a great marketing tool!
          Signature
          CASESTUDY: Weird Niche Funnel Making $17,947 per day!
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  • Profile picture of the author HKSEO Jonbones
    I would think that the first one that answers the phone is going to get most of the business...I wouldn't think comparison shopping is really high on anyone's list when looking for a bail bondsman, either
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  • Profile picture of the author tonypilot7
    I worked in the bail bonds industry for 3 years before I burned out on it. By far, our greatest source of leads came from the bondsman sheet that the county posted by the phones inside the jail. It was a truly captive audience! :rolleyes:

    We also got a lot of referrals from networking with pastors and clergy, believe it or not.

    When a family member got into trouble, and someone didn't know where to turn, they would talk to a pastor, or member of their church who would then recommend us and we would work extra hard to help them out. (taking payments or lowering the cost for high riskers)

    Where I was it is a heavily regulated industry and there wasn't a whole lot of lee-way for us to make deals.
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    • Profile picture of the author StevenDelong
      Tonypilot7,

      Thanks for the ideas! I would have never come up with those.


      Originally Posted by tonypilot7 View Post

      I worked in the bail bonds industry for 3 years before I burned out on it. By far, our greatest source of leads came from the bondsman sheet that the county posted by the phones inside the jail. It was a truly captive audience! :rolleyes:

      We also got a lot of referrals from networking with pastors and clergy, believe it or not.

      When a family member got into trouble, and someone didn't know where to turn, they would talk to a pastor, or member of their church who would then recommend us and we would work extra hard to help them out. (taking payments or lowering the cost for high riskers)

      Where I was it is a heavily regulated industry and there wasn't a whole lot of lee-way for us to make deals.
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  • Profile picture of the author SashaLee
    Hi there,

    One reason might be the relatives of the inmate searching for a bondsman. Often the relatives are the ones who put up their houses etc as collateral for the bond.

    Bail Bonds are one of those things you think you'll never need until you actually do need it. It would be very expensive to remain "top of mind" in a market like this, IMO

    All the best,

    Sasha
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    • Profile picture of the author shockwave
      Originally Posted by SashaLee View Post

      Hi there,

      One reason might be the relatives of the inmate searching for a bondsman. Often the relatives are the ones who put up their houses etc as collateral for the bond.

      Bail Bonds are one of those things you think you'll never need until you actually do need it. It would be very expensive to remain "top of mind" in a market like this, IMO

      All the best,

      Sasha
      I've never been arrested, so I don't know how it all works! LOL! However, I do know that I could outrank the competition in a few cities. I'm just wondering if it's worth it from the prospective of trying to go for the site flip, or rental model. I have no clue what a call for a bail bond would even be worth.

      Guess, I'll just have to try it and find out.
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  • Profile picture of the author troygordon121
    Bondsman business is really a very good business. I just want to start that business in Miami Florida. Bondsman work like God for victims to release from jail.
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