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Selling Website RE-DESIGN vs Website Design: I Need Help Building An INVESTMENT CASE

by RyanLester
6 replies
Okay, so i have heard iamnameless in past talking about how he made more money selling website redesign vs initial design.

Ive come to experience that business owners with websites in place are more than willing to re-design their website.

Im looking to build an investment case to present to business owners that can convince them that their website needs a complete overhaul.

Maybe this is done on a case-by-case basis and upon individual analysis.

What do you think? what points or factors can be used to convince business owners?

For one, i think switching to a wordpress site is a convince start? It allows for the necessary/easy-to-use plugins.

Anyone got some more to add?
#building #case #design #investment #redesign #selling #website
  • Profile picture of the author TyBrown
    I think you should talk about site conversion and how certain elements lead to higher percentages of leads.
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  • Profile picture of the author vndnbrgj
    What's an "investment case"?
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    • Profile picture of the author RyanLester
      Financial analysts and fund managers use the term "investment case".

      You'd basically say. What is the investment case for investing in a particular stock or other financial asset or instrument. In other words, why should we invest in this stock (or in the business owner's case: a new website)

      Originally Posted by vndnbrgj View Post

      What's an "investment case"?
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  • Profile picture of the author massiveray
    The thing with a redesign is, it's easier to sell because business owners know when they need a new website.

    They bought one in the first place because they realise how valuable it is to their business and they know when theirs is either not performing or they just want a better aesthetic design.

    The best thing you can sell them on is conversion optimisation, learn some basics of split testing and user experience and sell them a monthly package for it.
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  • Profile picture of the author localvseo
    Lots of angles you. can take. Maybe they have a 5 year old site that needs social integration, video, blog etc. A design refresh is always nice, maybe they are still using a dated look. Another issue I see is their business has changed from when the site was launched and a reorganization is in order.Basically you will need to come up with an assortment of possibilities and then cater your client needs to what services you can provide.
    Originally Posted by RyanLester View Post

    Okay, so i have heard iamnameless in past talking about how he made more money selling website redesign vs initial design.

    Ive come to experience that business owners with websites in place are more than willing to re-design their website.

    Im looking to build an investment case to present to business owners that can convince them that their website needs a complete overhaul.

    Maybe this is done on a case-by-case basis and upon individual analysis.

    What do you think? what points or factors can be used to convince business owners?

    For one, i think switching to a wordpress site is a convince start? It allows for the necessary/easy-to-use plugins.

    Anyone got some more to add?
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  • Profile picture of the author maricelu
    Discover Which Marketing Programs Really Work - it will help you market sites better.
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