Freelancer.com

Go Back   Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing
Register Blogs Social Groups CalendarHelp Desk

Reply
LinkBack Thread Tools
Unread 18th November 2012, 12:38 AM   #1
Platinum Warrior
War Room Member
 
dave147's Avatar
 
Join Date: 2009
Location: AU
Posts: 3,286
Thanks: 651
Thanked 549 Times in 401 Posts
Default Selling Local Advertising

Started reading Claude's free book Selling Local Advertising here and it was quite difficult to stop reading it. Had it on my desk for a couple of days and decided to take a look anyway. It has some great information for anyone interested in selling local advertising, and probably selling anything for that matter Great book Claude!

Dynamic Mind Expansion - Here's How to CREATE WEALTH and SUCCESS
$500.00 in FREE Ads 4U With Code FAE500
69 FREE e-Books 4U Over Here
dave147 is offline   Reply With Quote
Unread 18th November 2012, 01:43 AM   #2
Senior Warrior Member
War Room Member
 
AussieT's Avatar
 
Join Date: 2006
Location: , , .
Posts: 1,018
Thanks: 245
Thanked 149 Times in 120 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by dave147 View Post
Started reading Claude's free book Selling Local Advertising here and it was quite difficult to stop reading it. Had it on my desk for a couple of days and decided to take a look anyway. It has some great information for anyone interested in selling local advertising, and probably selling anything for that matter Great book Claude!
do you have a link?

Aha! Sneaky hidden link
AussieT is offline   Reply With Quote
Unread 18th November 2012, 06:26 AM   #3
Platinum Warrior
War Room Member
 
dave147's Avatar
 
Join Date: 2009
Location: AU
Posts: 3,286
Thanks: 651
Thanked 549 Times in 401 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by AussieT View Post
do you have a link?

Aha! Sneaky hidden link
Yeah it is a bit hidden, glad you found it

Dynamic Mind Expansion - Here's How to CREATE WEALTH and SUCCESS
$500.00 in FREE Ads 4U With Code FAE500
69 FREE e-Books 4U Over Here
dave147 is offline   Reply With Quote
Unread 18th November 2012, 02:33 PM   #4
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Dave; I'm glad you are enjoying it. I think I'll get it published in print form.
I wrote it before I started selling local online marketing to small businesses. But the techniques are almost all the same. So, anyone selling online marketing should get something out of it.

I have a new one coming out, just about ready to print called One Call Closing. It won't be free, but it will be cheap on Amazon.com

Your link took me to the other thread about this. This book is from the perspective of someone who bought a lot of advertising, tested, dealt with reps, and now I have a few things to share.

Anyone who wants a free copy of Selling Local Advertising can get one from clicking the link in my signature. No opt-in, no nothing.

This post made my day. Thank you.

Claude

Claude Whitacre is online now   Reply With Quote
Unread 18th November 2012, 07:48 PM   #5
Senior Warrior Member
 
Join Date: 2010
Posts: 1,686
Thanks: 805
Thanked 481 Times in 367 Posts
Default Re: Selling Local Advertising

Is it around anywhere other than the War Room?

Life Begins At The End Of Your Comfort Zone
- Neale Donald Wilson -
vndnbrgj is offline   Reply With Quote
Unread 20th November 2012, 01:43 PM   #6
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by vndnbrgj View Post
Is it around anywhere other than the War Room?
You can now download the book directly from my signature. Enjoy.

Claude Whitacre is online now   Reply With Quote
Unread 20th November 2012, 04:50 PM   #7
Active Warrior
 
Join Date: 2011
Posts: 36
Thanks: 32
Thanked 20 Times in 16 Posts
Default Re: Selling Local Advertising

Thank you Claude. When is your book going to be released?

I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
goblue1918 is offline   Reply With Quote
Unread 20th November 2012, 07:20 PM   #8
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by goblue1918 View Post
Thank you Claude. When is your book going to be released?

I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
My new book will be ready in a month or so. It won't be like any sales book you've read before. I'll probably put it in the Sig when it's out. Thanks for the offer, Claude

Claude Whitacre is online now   Reply With Quote
Unread 7th February 2013, 10:32 AM   #9
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by goblue1918 View Post
Thank you Claude. When is your book going to be released?

I want to make sure and grab it. Also would love to get it through your Amazon Affiliate link to help you.
It's out now. Just follow the link in my signature. Thanks so much.

Claude Whitacre is online now   Reply With Quote
Unread 7th February 2013, 03:25 PM   #10
www.OfflineAdvance.com
War Room Member
 
Bruce NewMedia's Avatar
 
Join Date: 2005
Location: Chicago
Posts: 2,359
Thanks: 2,061
Thanked 911 Times in 515 Posts
Default Re: Selling Local Advertising

A recommendation: Get Claude's Kindle book -- Don't hesitate.

I just picked it up today and it's probably the best bargain on Amazon for an Offliner.

The scripts and sales phrases he shares in it are just awesome!
_____
Bruce

Bruce NewMedia is offline   Reply With Quote
Unread 7th February 2013, 03:29 PM   #11
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Bruce NewMedia View Post
A recommendation: Get Claude's Kindle book -- Don't hesitate.

I just picked it up today and it's probably the best bargain on Amazon for an Offliner.

The scripts and sales phrases he shares in it are just awesome!
_____
Bruce
Bruce: Thank you so much. Would it be possible for you to leave a review on Amazon? It would mean a lot to me.

Guys; I'm sorry, but this thread started out with a free copy from Kindle. But it was free only with an Amazon Prime membership, which most do not have. So I tried to make the book free in Kindle, but 99 cents is as low as they can go.

Again, I thank the people who have left reviews, and those that have sent me PMs. After I get back Monday from speaking in Las Vegas, I'll get back to work on the next book.

Thanks guys, Claude

Claude Whitacre is online now   Reply With Quote
Unread 7th February 2013, 03:36 PM   #12
lease this space
War Room Member
 
bobmcalister's Avatar
 
Join Date: 2005
Location: moving to Coscar soon..my nose glows around here
Posts: 744
Blog Entries: 14
Thanks: 304
Thanked 65 Times in 57 Posts
Default Re: Selling Local Advertising

uh....does this require a kindle reader ? wonder if I can read it with my samsung galaxy note 11...will check it out ...

opps ...missed the deal ...teach me to go out and work >

bobmcalister is offline   Reply With Quote
Unread 7th February 2013, 03:38 PM   #13
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by bobmcalister View Post
uh....does this require a kindle reader ? wonder if I can read it with my samsung galaxy note 11...will check it out ...
I don't have a Kindle. You can just read the book on your PC or notebook.

You can read it on your cell phone, but they take out all the nouns to make it fit. That was a joke.


Guys; The Kindle price really is going up when I come back from Las Vegas Monday. That's really not a sale for you guys, it's for another market. But get it now, for a buck, if you are going to get it ever.

Claude Whitacre is online now   Reply With Quote
Unread 7th February 2013, 03:51 PM   #14
Sales & Marketing
War Room Member
 
Aaron Doud's Avatar
 
Join Date: 2011
Posts: 2,815
Thanks: 716
Thanked 1,669 Times in 947 Posts
Default Re: Selling Local Advertising

I read books on my iphone all the time (and on my old andriod phone before that) via the kindle apps.

I have his book downloaded and it will be my next read. Currently reading Over the Top by Ziglar and I haven't had free time so this book is lasting longer than most do for me.

I will review his book once I am done so look forward to that later this month.
Aaron Doud is offline   Reply With Quote
Unread 7th February 2013, 08:42 PM   #15
www.OfflineAdvance.com
War Room Member
 
Bruce NewMedia's Avatar
 
Join Date: 2005
Location: Chicago
Posts: 2,359
Thanks: 2,061
Thanked 911 Times in 515 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Claude Whitacre View Post
Bruce: Thank you so much. Would it be possible for you to leave a review on Amazon? It would mean a lot to me.....
Sure Claude, be happy to.

Just so others know, you do NOT need a Kindle to read Claude's book or any of the Kindle books on Amazon. ...also, I believe there is piece of software you can download so you can open and save a Kindle book, also without owning a Kindle.

Maybe someone has heard of it?
_____
Bruce

Bruce NewMedia is offline   Reply With Quote
Unread 7th February 2013, 10:18 PM   #16
Senior Warrior Member
War Room Member
 
joe golfer's Avatar
 
Join Date: 2010
Location: In the money
Posts: 2,526
Thanks: 1,618
Thanked 2,815 Times in 1,325 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Bruce NewMedia View Post
Sure Claude, be happy to.

Just so others know, you do NOT need a Kindle to read Claude's book or any of the Kindle books on Amazon. ...also, I believe there is piece of software you can download so you can open and save a Kindle book, also without owning a Kindle.

Maybe someone has heard of it?
_____
Bruce
I read Kindle books in the browser with Kindle Cloud Reader
https://read.amazon.com/

or with Kindle for PC
Amazon.com: Kindle for PC - Read Kindle eBooks on your PC

or on my Android with the Kindle app.


joe golfer is offline   Reply With Quote
Unread 7th February 2013, 11:52 PM   #17
Platinum Warrior
War Room Member
 
dave147's Avatar
 
Join Date: 2009
Location: AU
Posts: 3,286
Thanks: 651
Thanked 549 Times in 401 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Aaron Doud View Post
I read books on my iphone all the time (and on my old andriod phone before that) via the kindle apps.

I have his book downloaded and it will be my next read. Currently reading Over the Top by Ziglar and I haven't had free time so this book is lasting longer than most do for me.

I will review his book once I am done so look forward to that later this month.
Try reading more than 1 book at a time for variety and interest

Dynamic Mind Expansion - Here's How to CREATE WEALTH and SUCCESS
$500.00 in FREE Ads 4U With Code FAE500
69 FREE e-Books 4U Over Here
dave147 is offline   Reply With Quote
Unread 8th February 2013, 04:50 AM   #18
Senior Warrior Member
War Room Member
 
Join Date: 2010
Location: Mars
Posts: 1,146
Thanks: 896
Thanked 86 Times in 79 Posts
Default Re: Selling Local Advertising

I was actually discussing this last night with my girlfriend, going over some different types of things I could implement offline. Thanks for the tip, I'll take a look at this later on.
PPC Lover is offline   Reply With Quote
Unread 9th February 2013, 10:29 PM   #19
Warrior Member
 
Join Date: 2004
Location: , , USA.
Posts: 14
Thanks: 0
Thanked 1 Time in 1 Post
Default Re: Selling Local Advertising

Bought it a few days ago. Good stuff. Sales are sales and he knows what he's doing. Buy it you'll like it!
6Horse is offline   Reply With Quote
Unread 9th February 2013, 11:18 PM   #20
Mr. Sales On Fire
War Room Member
 
Jason Kanigan's Avatar
 
Join Date: 2011
Location: NC, USA
Posts: 4,068
Thanks: 2,126
Thanked 4,098 Times in 1,859 Posts
Default Re: Selling Local Advertising

I bought it and am about half way though. Engrossing and excellent, especially for new salespeople. The attitudes and approaches for successful selling are explained by Claude in a clear and amusing way.

EDIT: it is Feb 28 and I am still making my way through it! Claude's book is filled with info, methods and real-world success...well worth a much bigger investment than he is asking for.

Jason Kanigan is online now   Reply With Quote
Unread 10th February 2013, 11:05 PM   #21
Active Warrior
 
Join Date: 2012
Posts: 34
Thanks: 60
Thanked 7 Times in 7 Posts
Default Re: Selling Local Advertising

Great book, Claude, thanks!
pmarketing is offline   Reply With Quote
Unread 14th February 2013, 07:56 PM   #22
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Thanks so much guys. The 99 cent offer is over now. I hope everyone that wanted the book got it at the lower price.

Could I get some reviews on Amazon? They would be appreciated. In fact, if you leave an Amazon review, PM me, and I'll send you a CD set I created called The 42 Advertising Problems That Keep Business Owners Up all Night In A Cold Sweat...And Their Answers.

Claude Whitacre is online now   Reply With Quote
Unread 15th February 2013, 07:57 AM   #23
Senior Warrior Member
 
mak25's Avatar
 
Join Date: 2008
Location: Planet Earth...At the Moment
Posts: 254
Thanks: 460
Thanked 158 Times in 83 Posts
Default Re: Selling Local Advertising

Claude, you are one of the FEW guys on this forum I would let my daughter date.

OK. Just kidding about that.

But I DO read everthing you post.

Always informative. Always take something from your posts.

"A tip of the Hatlo hat to you."

Salesmanship Takes a Backseat to Prospecting
mak25 is offline   Reply With Quote
Unread 15th February 2013, 09:33 AM   #24
Sales & Marketing
War Room Member
 
Aaron Doud's Avatar
 
Join Date: 2011
Posts: 2,815
Thanks: 716
Thanked 1,669 Times in 947 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by dave147 View Post
Try reading more than 1 book at a time for variety and interest
Nah than I lose the value in each. I really ponder on each book I read and try to find the real personal value in it.
Aaron Doud is offline   Reply With Quote
Unread 15th February 2013, 09:37 AM   #25
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by mak25 View Post
Claude, you are one of the FEW guys on this forum I would let my daughter date.

OK. Just kidding about that.

But I DO read everthing you post.

Always informative. Always take something from your posts.

"A tip of the Hatlo hat to you."
Mak; Thanks for the compliment.

Claude Whitacre is online now   Reply With Quote
Unread 15th February 2013, 11:33 AM   #26
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

This is an official announcement.

Please...Please..I don't offer the book for free anymore.

You can still get the file on the War Room thread.

But I don't give away the book for free.

http://www.warriorforum.com/war-room...vertising.html

By the way....I no longer give away the book for free.

Oh, and about that free book? I no longer offer it for free.

You cannot get it on Amazon for free.

Thank you. This has been an official announcement from ...me.

We now join our regular programming.

Claude Whitacre is online now   Reply With Quote
Unread 15th February 2013, 11:54 AM   #27
lease this space
War Room Member
 
bobmcalister's Avatar
 
Join Date: 2005
Location: moving to Coscar soon..my nose glows around here
Posts: 744
Blog Entries: 14
Thanks: 304
Thanked 65 Times in 57 Posts
Default Re: Selling Local Advertising

can I get a copy FREE ? lol

bobmcalister is offline   Reply With Quote
Unread 28th February 2013, 01:12 PM   #28
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Guys; This afternoon the book on Kindle goes from 99 cents to ten bucks. If you sell anything, get it now.

Claude

Claude Whitacre is online now   Reply With Quote
Unread 28th February 2013, 02:17 PM   #29
HyperActive Warrior
 
maricelu's Avatar
 
Join Date: 2010
Location: Republic of Moldova
Posts: 352
Thanks: 122
Thanked 100 Times in 68 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Claude Whitacre View Post
Guys; This afternoon the book on Kindle goes from 99 cents to ten bucks. If you sell anything, get it now.

Claude
Isn't it $2.99? I bought it for this price.

I have no signature.
maricelu is offline   Reply With Quote
Unread 28th February 2013, 03:35 PM   #30
Senior Warrior Member
 
mak25's Avatar
 
Join Date: 2008
Location: Planet Earth...At the Moment
Posts: 254
Thanks: 460
Thanked 158 Times in 83 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Claude Whitacre View Post
This is an official announcement.

Please...Please..I don't offer the book for free anymore.

You can still get the file on the War Room thread.

But I don't give away the book for free.

http://www.warriorforum.com/war-room...vertising.html

By the way....I no longer give away the book for free.

Oh, and about that free book? I no longer offer it for free.

You cannot get it on Amazon for free.

Thank you. This has been an official announcement from ...me.

We now join our regular programming.
Claude, I'm not sure why, but I get a funny feeling that your book is not free?

I was under the impression that it wasn't a free book.

Now, judging by your post, it seems to me that the not for free book has indeed been classified as a not for free item.

Feel free to correct me if I'm wrong, but beating around the bush and not coming right out and declaring your book as not free would probably end the confusion of people wondering if your book which is not for free would have a cost associated with it, which I assume would mean that it isn't free.

You were kind of hinting that it isn't for free, right?

Or did I miss something?

Salesmanship Takes a Backseat to Prospecting
mak25 is offline   Reply With Quote
Unread 28th February 2013, 04:52 PM   #31
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by maricelu View Post
Isn't it $2.99? I bought it for this price.
It was $9.99 for awhile, then it was $2.99. For the last several says, it's been 99 cents, because I've been sending it to reviewers. (And Amazon makes you buy your own books, even Kindle books. So I made the price 99 cents)

Tonight it goes to $9 again, and I think will stay there.
The people that get it fo 99 cents or free, tend to not read it and mostly don't leave reviews.

Anyway, I really appreciate your getting the book, and I hope you got a lot out of it.

Claude Whitacre is online now   Reply With Quote
Unread 28th February 2013, 04:54 PM   #32
Sales & Marketing
War Room Member
 
Aaron Doud's Avatar
 
Join Date: 2011
Posts: 2,815
Thanks: 716
Thanked 1,669 Times in 947 Posts
Default Re: Selling Local Advertising

It is not free.

For a while he was offering free copies. And you could rent it with Amazon Prime (not sure if you still can) for free. I bought it during the kindle version 99 cent sale and I am in the middle of it. Sadly haven't had as much reading time lately so behind. Expected to finish it this week or last week even.

It is a great read and I will offer a full review once I am done for those who wonder. But at this point I would recommend it to anyone. IMO it is well worth $10 if the price has increased already.

Quote:
Originally Posted by Claude Whitacre View Post
It was $9.99 for awhile, then it was $2.99. For the last several says, it's been 99 cents, because I've been sending it to reviewers. (And Amazon makes you buy your own books, even Kindle books. So I made the price 99 cents)

Tonight it goes to $9 again, and I think will stay there.
The people that get it fo 99 cents or free, tend to not read it and mostly don't leave reviews.

Anyway, I really appreciate your getting the book, and I hope you got a lot out of it.
Agree completely. People do not value that which is free and cheap. I am glad I got it for 99 cents but would have gladly paid the $9.99 for it since I trusted it would be worth that to me before I even read it. Now that I am reading it I can say 100% this has value to anyone selling advertising (or selling period, especially if it is outside sales).
Aaron Doud is offline   Reply With Quote
Unread 28th February 2013, 04:58 PM   #33
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by mak25 View Post
Claude, I'm not sure why, but I get a funny feeling that your book is not free?

I was under the impression that it wasn't a free book.

Now, judging by your post, it seems to me that the not for free book has indeed been classified as a not for free item.

Feel free to correct me if I'm wrong, but beating around the bush and not coming right out and declaring your book as not free would probably end the confusion of people wondering if your book which is not for free would have a cost associated with it, which I assume would mean that it isn't free.

You were kind of hinting that it isn't for free, right?

Or did I miss something?
Sorry to say, you are missing something. My book is not free. :rolleyes:

I know we are joking now, but I got a lot of requests for "review copies" from guys on this forum and two others. While I apppreciate the interest, it wasn't really that kind of deal. So, after (I think) three requests for a free copy of the book in one day, I posted my little rant (in fun).

PS The book is not free. But I wanted to post this because toninght (Whenever Amazon changes it) the price goes up to $9. And I know I'll get requests at the lower price. Oh well.

I wish all my problems were this fun.

Claude Whitacre is online now   Reply With Quote
Unread 28th February 2013, 05:02 PM   #34
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Aaron Doud View Post
It is not free.

For a while he was offering free copies. And you could rent it with Amazon Prime (not sure if you still can) for free. I bought it during the kindle version 99 cent sale and I am in the middle of it. Sadly haven't had as much reading time lately so behind. Expected to finish it this week or last week even.

It is a great read and I will offer a full review once I am done for those who wonder. But at this point I would recommend it to anyone. IMO it is well worth $10 if the price has increased already.

Agree completely. People do not value that which is free and cheap. I am glad I got it for 99 cents but would have gladly paid the $9.99 for it since I trusted it would be worth that to me before I even read it. Now that I am reading it I can say 100% this has value to anyone selling advertising (or selling period, especially if it is outside sales).
Thanks Aaron. Yeah, for awhile you could borrow it for free if you had an Amazon Prime account. But almost nobody had an Amazon Prime account. So I changed it.

I sure am learning a lot about selling books on Amazon. It's becoming my main marketig funnel for my speaking gigs.

Claude Whitacre is online now   Reply With Quote
Unread 28th February 2013, 07:32 PM   #35
Multi-Thousandaire
 
Eddie Spangler's Avatar
 
Join Date: 2011
Posts: 1,073
Thanks: 363
Thanked 854 Times in 441 Posts
Default Re: Selling Local Advertising

Just picked up the book Claude.
I will read over the weekend and will 100 % leave a
review when I get done.

Promise Big.
Deliver Bigger.
Eddie Spangler is offline   Reply With Quote
Unread 4th March 2013, 08:41 PM   #36
Active Warrior
 
Join Date: 2006
Location: , , Singapore.
Posts: 83
Thanks: 38
Thanked 11 Times in 11 Posts
Default Re: Selling Local Advertising

Hi Claude, do you have a copy of the book. Kindle does not work for Asia yet.

7 Checks In Your Inbox Every Month and earn upwards of $2763.00 per month online from home. Download FR.EE Blueprints at MyFirstMagicButton.com
penny_zf is offline   Reply With Quote
Unread 4th March 2013, 09:05 PM   #37
Senior Warrior Member
War Room Member
 
joe golfer's Avatar
 
Join Date: 2010
Location: In the money
Posts: 2,526
Thanks: 1,618
Thanked 2,815 Times in 1,325 Posts
Default Re: Selling Local Advertising

So I was going through my copy of "Selling Local Advertising" by Claude Whitacre. One of the links wasn't opening on my browser so I just typed in the keywords. I stumbled on this photo--now that's a guy that hugs, I mean loves, his product:

Claude Whitacre Las Vegas Trip


joe golfer is offline   Reply With Quote
Unread 4th March 2013, 09:38 PM   #38
Sales & Marketing
War Room Member
 
Aaron Doud's Avatar
 
Join Date: 2011
Posts: 2,815
Thanks: 716
Thanked 1,669 Times in 947 Posts
Default Re: Selling Local Advertising

I just put up my review on Amazon and thought I would share it here.

5 Stars
Sales Professional? Read this book. You will learn to sell better.

Selling Local Advertising is one of those rare books that just delivers. There is no filler in this book it is just one great idea after another presented in short quick chapters. It is half to even a third of the size of other classic selling books such as “Secrets of Closing the Sale” by Zig Ziglar and “The Ultimate Selling Machine” by Chet Holmes. Yet it packs as much value if not more than those classics.

I read this on my kindle iPhone app which is how I read most books these days. I rarely highlight anything in the books I read yet with this book I highlighted 33 points so I could go back to them whenever I needed to. The 4 Hour Work Week is pretty much my favorite “business book of all time and even that book I only highlighted 25 things. And that book is 3 times as big as this one.

That is just jam packed value. Very few books do I read multiple times. And very few books do I recommend. I plan to read this book multiple times and I have already put it on my recommend list. When it comes to business and selling books that is a very small list, a list full of big names like Zig Ziglar and Chet Holmes.

This book is targeted at advertising sales and I can say for anyone getting into advertising sales this could be your quick and painless training manual. But I don’t think it is just for advertising sales professionals. Any sales professional will find value in it. Those who do B2B sales will get a bit more as will those who do outside sales as some points in the book are very directly aimed at B2B outside sales. But on the same token even a guy selling cars will get a lot of value out of this as many of the lessons are universal. Who knows you take a good inside sales guy on a car lot and arm him with this book and he might even find new ways to prospect.

I’ve done a ton of sales and I have done 17 tons worth of sales training. And the vast majority of that training sounded the same from one trainer to the next. Each saying what they know the Sales Managers and Owners want to hear. I mean after all the Sales Professionals they are training are not their customers, those Managers and Owners are. So a lot of training falls on deaf ears. The Sales Professionals out there have heard it once and heard it a thousand times. But it doesn’t help them sell more.

That is where this book and the training inside it are so different that it stands out. This guy has walked the walk and talked the talk. You can tell he is giving it to you straight and every single thing he suggests he has personally done and had it work for him. He isn’t talking a lot of BS.

Of course no book is perfect and I believe the inexperience as an author comes through. Many of the chapters are two short. I would love to have seen them expanded with more examples and more stories from the field. This is something I think an editor at a big publishing house would have told him and I personally hope one day he gets to work with a large publisher who can take his writing to the next level. This book honestly needed to be padded a bit and expanded. I hope Claude will read this review and consider down the road releasing an expanded and revised vesion.

The other thing I noticed is there is a bit of blatant self promotion in the book. Though I will admit the book and that self promotion have influenced me to read his other books. So it was not bad. Nor did it reach the level of what Tim Ferriss does. The difference is Tim is a master self promoter so it comes off smoother and not as jarring. Once again this something I think a professional editor from a big publishing house would help him overcome.

Yea my only two complaints on the book were minor and the one is really me being hungry for more. I wish the book had been two or three times as long and he could have given more examples to really hammer home the lessons.

I got this book when it was on sale for 99 cents but it is well worth the $10 or so he normally sells it for. I’m honestly tempted to mail this author the other $8 or $9 bucks because I feel like I ripped him off getting it on sale.

I understand from reading the book that he does speaking and I hope to one day get a chance to see him speak. And if I happen to ever be passing through that part of Ohio I’d love to look him up and buy him dinner or take him out for drinks. I believe the value I would get back from that conversation over dinner would be 100 times or more what I would spend.

My advice is if you are a Sales Professional you need to buy this book for your training library. I can’t see anyone buying this book being disappointed in it. I will recommend it to others and hope if you read it and enjoy it you will do the same. He is too much of an unknown for this to go big. But this book can help one Sales Professional at a time if we make sure to pass it on to others we know. And I think as Sales Professionals we owe it to each other and our profession to help others become better at selling.
Aaron Doud is offline   Reply With Quote
Unread 4th March 2013, 11:17 PM   #39
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by penny_zf View Post
Hi Claude, do you have a copy of the book. Kindle does not work for Asia yet.
Penny: I can ship you a print copy, but you can just order from Amazon, and it would be cheaper, I think. Claude

Claude Whitacre is online now   Reply With Quote
Unread 4th March 2013, 11:18 PM   #40
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by Aaron Doud View Post
I just put up my review on Amazon and thought I would share it here.
Aaron; Wow...I mean Wow! That sure means a lot to me. Thank you. Claude

Claude Whitacre is online now   Reply With Quote
Unread 5th March 2013, 08:16 AM   #41
Offline Genie
War Room Member
 
Join Date: 2010
Posts: 230
Thanks: 130
Thanked 43 Times in 27 Posts
Default Re: Selling Local Advertising

I tried the link provided but the book wasn't available for free.

Am I missing something?

Does living in the UK and being restricted to amazon.co.uk pose a problem?

Commission Only Sales Recruitment Made Quick and Easy
Over 30 Years I've Successfully Recruited Thousands (000's) of Commission Only Sales Reps
Discover How To Recruit A Kick-Ass Commission Only Sales Team In Only 7 Days - GUARANTEED
And It Doesn't Matter If You Are A One-Man Band With NO Sales Experience! CLICK HERE

ginnysclub1 is offline   Reply With Quote
Unread 5th March 2013, 10:14 AM   #42
Master Salesman
War Room Member
 
Claude Whitacre's Avatar
 
Join Date: 2009
Location: Wooster Ohio USA
Posts: 3,049
Thanks: 6,777
Thanked 6,189 Times in 2,959 Posts
Default Re: Selling Local Advertising

Quote:
Originally Posted by ginnysclub1 View Post
I tried the link provided but the book wasn't available for free.

Am I missing something?

Does living in the UK and being restricted to amazon.co.uk pose a problem?


Ginny; If you click the link in the first post here, (The word "Here") you can download a free earlier version that I left in another thread. If the link doesn't work, it's because you aren't a member of the War Room on this forum.

But; The book isn't free. I do not give this book away on Amazon.
You can buy it on Amazon.com.

Attention Warrior Forum....
The book isn't free. I do not offer this book for free. Free is not what this book is. This book, which is not free, is available on Amazon.com

But it is not free.

If you are a War Room Member, you can access the first version of the book there, if not ..you can't.
I forgot to mention...the book is not free.

If you PM me...the book is not free.

But, just to be clear...it isn't free.

Claude Whitacre is online now   Reply With Quote
Unread 6th March 2013, 08:15 AM   #43
Offline Genie
War Room Member
 
Join Date: 2010
Posts: 230
Thanks: 130
Thanked 43 Times in 27 Posts
Default Re: Selling Local Advertising

Thanks for that.

It's really appreciated

Commission Only Sales Recruitment Made Quick and Easy
Over 30 Years I've Successfully Recruited Thousands (000's) of Commission Only Sales Reps
Discover How To Recruit A Kick-Ass Commission Only Sales Team In Only 7 Days - GUARANTEED
And It Doesn't Matter If You Are A One-Man Band With NO Sales Experience! CLICK HERE

ginnysclub1 is offline   Reply With Quote
Reply

  Warrior Forum - The #1 Internet Marketing Forum & Marketplace > The Warrior Forum > Offline Marketing

Bookmarks

Tags
advertising, local, selling

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 12:16 AM.