7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

How I Get 3 Years Worth of Work from the Average Client...

by copywriter
4 replies
Someone asked me earlier did I use pain to sell?

It made me stop and think.

And the answer is definitely no.

We sell on solutions and benefits and 'Show Me the Money' results.

One of the ways I do that is with a 52-Point Marketing Audit where e sit down with a client and walk them through 52 specific areas of their business where they SHOULD be doing something but aren't.

The average business ends up with 39 areas out of 52 that they admit they need to work on.

We then get back to them with the Top 5 Recommendations.

Once those 5 are dealt with and they are seeing great results we take another 5 and so on.

I always tell them: You eat an Elephant one bite at a time!
#average #client #sell more websites #up-selling tips #work #worth #years
  • Profile picture of the author maxrezn
    For those who want to do something similar...attached here is a pretty awesome questionnaire that takes an hour or more to fill out with a client. Really opens up the flood gates of what you can do for them. (Hence opening up their wallet.)
    {{ DiscussionBoard.errors[7365529].message }}
    • Profile picture of the author copywriter
      Originally Posted by maxrezn View Post

      For those who want to do something similar...attached here is a pretty awesome questionnaire that takes an hour or more to fill out with a client. Really opens up the flood gates of what you can do for them. (Hence opening up their wallet.)

      This is a great tool and very generous of maxrezn to share this!

      Seriously folks, when you use something like this, you appear about 100 times more professional than the average off-liner who is dead in the water when they discover all those killer sales closes don't work in 99.9% of the real world.

      Not only that but you will feel 10 times more confidant when you use something like this.
      Signature

      Unique Facebook Group Reveals How to Explode Your Influence http://www.facebook.com/groups/lawofinfluence

      {{ DiscussionBoard.errors[7365558].message }}
  • Profile picture of the author Green Moon
    What both copywriter and maxrezn's approaches have in common is PREPARATION.

    Too many people think that they can simply wing it and succeed in selling. Particularly when calling on businesses, that approach will rarely be successful in the long run. Top sales people at companies like IBM spend as much or more time preparing to make the sale as they do in face-to-face time.
    Signature
    Find an Accountant | Tax Help
    {{ DiscussionBoard.errors[7365605].message }}
  • Profile picture of the author irishclark
    Originally Posted by copywriter View Post

    Someone asked me earlier did I use pain to sell?

    It made me stop and think.

    And the answer is definitely no.

    We sell on solutions and benefits and 'Show Me the Money' results.

    One of the ways I do that is with a 52-Point Marketing Audit where e sit down with a client and walk them through 52 specific areas of their business where they SHOULD be doing something but aren't.

    The average business ends up with 39 areas out of 52 that they admit they need to work on.

    We then get back to them with the Top 5 Recommendations.

    Once those 5 are dealt with and they are seeing great results we take another 5 and so on.

    I always tell them: You eat an Elephant one bite at a time!
    Copywriter, what client getting tactics do you use and do you target certain niches over others?
    {{ DiscussionBoard.errors[7366819].message }}

Trending Topics