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Emailing Local Businesses - Report on their website. Quality not Quantity

by TakenAction
7 replies
Hey guys whats up. I'm trying to test out new methods for leads and was thinking about this method.

Emailing local businesses and giving them a detailed report on their website (analytic stuff) and then giving them some tips on how they could market their business better such as getting more sales and also telling them ways of improving their website (not too much info) and see if I can get them to reply and try and close a sale for maybe a website re-design or advertising.

What do you guys think? Could this work? How would you go about it?

I was thinking about picking 5 local businesses and giving a detailed report to them and doing this everyday for a week and see about results.
#businesses #emailing #local #quality #quantity #report #website
  • Profile picture of the author vndnbrgj
    This has been brought up a few times in the past.

    Don't cold email.
    Qualify your suspects to turn them into prospects.
    Then follow up with your prospects to turn them into clients.

    Oh, and you may need to send more than 5....
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    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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    • Profile picture of the author TakenAction
      Originally Posted by vndnbrgj View Post

      This has been brought up a few times in the past.

      Don't cold email.
      Qualify your suspects to turn them into prospects.
      Then follow up with your prospects to turn them into clients.

      Oh, and you may need to send more than 5....
      I was going more for quality. Getting a catchy headline (not a salesy type headline) so they check out the email and giving them such a quality report that they will email back and I can attempt to close from there.
      Signature

      The best thing you can do is put yourself out there.

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      • Profile picture of the author James English
        Originally Posted by TakenAction View Post

        I was going more for quality. Getting a catchy headline (not a salesy type headline) so they check out the email and giving them such a quality report that they will email back and I can attempt to close from there.
        Try it out for a week and see how it goes!

        The problem is that even with the catchiest subject line on the most detailed report in the world, you won't have much success with 5 emails a day.

        Its the same with all forms of cold contacting, you need to play the numbers.
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        HandRaise.co Performance Driven B2B Prospecting and Appointment Setting
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  • Profile picture of the author abbot
    Banned
    My personal opinion...

    It seems like a 'way around' actually contacting them, and pitching to them. The time spent gathering, and sending emails containing reports could be spent actually qualifying prospects. It seems like an excuse to face your prospects.

    This would work better with pre-existing clients when trying to upsell them. You could run an SEO report and attach it to your pitch.

    My 2 cents
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  • Profile picture of the author vndnbrgj
    I think you should either call yourslef, or hire someone to call fof you.
    Ask them if they are open to a no-cost website review. Or whatever you are offering.

    With the money you are making from the method(s) in your wso, it shouldn't be a problem.

    You should know this....
    I don't care how catchy your headline is.
    If you send it to 5 people that don't care, it won't get opened regardless.
    That is, if you are following the laws associated with sending unsolicitated emails.
    Signature
    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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    • Profile picture of the author henry Argueta
      Originally Posted by vndnbrgj View Post


      With the money you are making from the method(s) in your wso, it shouldn't be a problem.
      Lol put him on the spot lol
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  • Profile picture of the author flnz400
    I just finished up a "quality" cold email test in low quantity. Horrible results from a time investment standpoint. (Niche specific, attached examples, excellent demos, owner details, etc...)

    Everyone touting how they're getting great results from sending detailed emails is starting to seem like they're blowing smoke IMHO.

    The biggest issue I had was delivery. It's more professional and can command better pricing when incoming emails are from an actual TLD, with a proper sig, links to portfolio/case studies, LinkedIn, news coverage, etc... Like a normal business.

    Trouble is, the majority end up in spam. The only way I'd continue doing this is going back to spamming the shit out of scraped targets in mass.
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