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Cold Calling Start for Rep Mngt - But Reputable businesses

by adam westrop
1 replies
Hi all,

So I have a reputation management business, and I want to do cold calling to get more clients.

Obviously prospecting for businesses with poor reviews is obvious, however how would you start a call for prospecting business with businesses with no reputation problem/no prominent reviews? Obviously targeting businesses with great reviews on Yelp etc will not be targeted.

I have done a lot of research and have great insight such into reputation from valid sources, e.g:-

28% of company exes reporting a significant financial loss due to reputation
47% of a companies value is tied up in intangible assets like reputation
83% of companies in the next 2 years will face a crisis that will negatively impact their value 20-30%

Would you slot one of the above 'bad boys' in? And suggest how proactively protecting your reputation would be a good idea?

General thoughts appreciated....
#businesses #calling #cold #mngt #rep #reputable #start
  • Profile picture of the author iAmNameLess
    Originally Posted by adam westrop View Post

    83% of companies in the next 2 years will face a crisis that will negatively impact their value 20-30%
    LOL.. Statistics crack me up because rarely are they ever true or accurate when used by marketers. What is the valid source for that one? Miss Cleo?

    Sorry for the negativity. I just think its funny because we all can come up with numbers and statistics to make things slant in our direction.

    Question for you though, why are you asking for us to suggest why it would be good for them to protect their reputation? It is your company, isn't it? Isn't that something important you should be able to figure out on your own?
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