Pitch Anything Oren Klaff Interview Video

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You need to watch this video. The author of Pitch Anything is being interviewed. I bought his training course, and I'm getting a lot out of it. Maybe the most advanced training in selling (or Pitching) I've ever seen.

Enjoy



He swears a few times, so if you are seven years old, I would skip this. But his book was almost 100% new material to me, and hugely useful. Some of his stuff is shown here.
#interview #klaff #oren #pitch #video
  • Profile picture of the author misterme
    I've googled a lot of his interviews both video and audio after reading his book. It's the same info of course, maybe one or two were really above par. The one you posted I saw about a month ago and it annoyed the hell out of me because every time it looked like Oren was about to say something golden, the host jumps in and finishes what he thinks is the thought. Hate it when the student thinks they can answer for the teacher.

    I was writing my pitch today as a matter of fact.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      I've googled a lot of his interviews both video and audio after reading his book. It's the same info of course, maybe one or two were really above par. The one you posted I saw about a month ago and it annoyed the hell out of me because every time it looked like Oren was about to say something golden, the host jumps in and finishes what he thinks is the thought. Hate it when the student thinks they can answer for the teacher.

      I was writing my pitch today as a matter of fact.
      Yeah, it was driving me crazy with the interviewer interupting the guest. It reminded me to make sure I don't do the same thing.

      The book is better than the interviews. The book is even better than the $1,000 course. (If I remember the price correctly)

      Oren has some odd manerisms that show up in the DVDs of his course.
      His hands are always open and his palms face forward. It's as if he is holding his hands..in his hands.
      But after a while, you start seeing how he can captivate a room. Partly because of his personality and appearance, and mostly because of his "Framing" methodology.

      Anyway, it's rare nowadays that a sales book impresses me with new information, but Pitch Anything sure did.


      Bob Ross: Did Jordan Belfort write a book on selling? Where did youi get his methodology? I only see his books about "The Wolf of Wallstreet" on Amazon.
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      • Profile picture of the author ewenmack
        Originally Posted by Claude Whitacre View Post


        Bob Ross: Did Jordan Belfort write a book on selling? Where did youi get his methodology? I only see his books about "The Wolf of Wallstreet" on Amazon.
        Here is a video of him talking about his system

        Jordan Belfort

        Best,
        Ewen
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      • Profile picture of the author misterme
        Originally Posted by Claude Whitacre View Post

        Oren has some odd manerisms that show up in the DVDs of his course.
        His hands are always open and his palms face forward. It's as if he is holding his hands..in his hands.
        But after a while, you start seeing how he can captivate a room. Partly because of his personality and appearance, and mostly because of his "Framing" methodology.
        He's mentioned elsewhere the quirkiness he exhibits is manufactured. Keep in mind that he's applying much of what he learned in the seduction community (pick up artists) to business, which I've done as well because it IS very similar. He admits this. Controlling the frame, exhibiting alpha behavior, demonstrating high value, all that comes from the seduction community.

        One of the must reads in the seduction community is "The Art of Seduction" by Robert Greene. In it, he explores famous people from Casanova to Kennedy, and deconstructs their influence over others. Of course, the takeaway is one can learn these personality traits. It would seem that Klaff is using what Greene defines as "The Charismatic." Here's Greene's definition taken from his introduction to his book:

        THE CHARISMATIC

        Charisma is a presence that excites us. It comes from an inner
        quality-self-confidence, sexual energy, sense of purpose,
        contentment-that most people lack and want. This quality radiates
        outward, permeating the gestures of Charismatics, making them seem
        extraordinary and superior, and making us imagine there is more to them than meets the eye: they are gods, saints, stars.

        Charismatics can learn to heighten their charisma with a piercing gaze, fiery oratory, an air of mystery. They can seduce on a grand scale. Learn to create the charismatic illusion by radiating intensity while remaining detached.
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        • Claude,

          I am glad you started this post.

          and the thread at : http://www.warriorforum.com/offline-...harder-do.html

          on your "prospecting vs. closing, which is harder" actually moves you in a good direction.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by misterme View Post

          He's mentioned elsewhere the quirkiness he exhibits is manufactured. Keep in mind that he's applying much of what he learned in the seduction community (pick up artists) to business, which I've done as well because it IS very similar. He admits this. Controlling the frame, exhibiting alpha behavior, demonstrating high value, all that comes from the seduction community.
          I know! I have the book by Greene, as well as the book by "Mystery" and a series of DVDs by Ross Jeffries, and the book The Game.

          The Game was a real eye opener.

          Yup, marketing and seduction are the same thing. the breakthrough I got from his book is that we try to sell by using arguments that appeal to the rational part of the brain...but the first reactions are generated in the client's reptile brain. Fear, anger, sex, territorialism, hungers, and the flight or fight response are where decisions are really made. Breakthrough stuff.

          The seduction stuff? Posturing, being the alpha in the room, demonstrating higher value..all that I already got from the seduction books.

          I may be the only guy that bought a bunch of books on seducing women...without thinking about seducing women.
          I was in Las Vegas at a convention. A hooker sat down beside me at the hotel bar. After I was sure that's why she was there (it isn't hard to guess. Ben Affleck, I'm not), I asked if I could give her $50 to interview her. I really wanted to know how she picked her target, established price, kept from getting arrested. So we sat there for 45 minutes and I asked questions. The first few minutes were me trying to assure her that I wasn't trapping her into implicating her pimp or arresting her.

          It wasn't at all what I thought. I thought it would be all about marketing. No. She needed money, and this is what get her what she wanted. She had almost no insight as to what she could do to raise her price. She was young, and naive, and needed money. And I learned almost nothing. Sad.
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          • Profile picture of the author misterme
            Originally Posted by Claude Whitacre View Post

            Ithe breakthrough I got from his book is that we try to sell by using arguments that appeal to the rational part of the brain...but the first reactions are generated in the client's reptile brain.
            Me too. Perfectly explained why it is that I can see a blip from a new movie on a tv commercial and say "hey I wanna go see that" without reading any reviews, without knowing more, without thinking it over. Even if I have some absurd rule about needing to think it over...

            So when I got that, all of a sudden things along those lines I know like, "don't be boring," "use power words" and "paint mental pictures" made me go "duh! That's why that works!" It speaks to the reptilian brain.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by misterme View Post

              Me too. Perfectly explained why it is that I can see a blip from a new movie on a tv commercial and say "hey I wanna go see that" without reading any reviews, without knowing more, without thinking it over. Even if I have some absurd rule about needing to think it over...

              So when I got that, all of a sudden things along those lines I know like, "don't be boring," "use power words" and "paint mental pictures" made me go "duh! That's why that works!" It speaks to the reptilian brain.
              You have no idea how few people get that. And your Aha moment was exactly like mine.
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              • so what would Oren say is harder?

                prospecting or closing?
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by kirbymarketingconcierge View Post

                  so what would Oren say is harder?

                  prospecting or closing?
                  I don't think he ever said. Really, it's one process. Like saying "Which holds more water, the top half of the bottle or the bottom half?'

                  The reason I asked the question, is to decide which book to get out first.
                  I won't write one about qualifying (even though it's the single most important part) because nobody is looking for books on qualifying.

                  And closing is about the same with any industry.
                  Prospecting is far more involved. Do you use e-mail? phone? letters? referrals? direct mail? Is your market almost unlimited, or are there really only 20 prospects in your area, and you want to know how to capture most of them?

                  Are your prospects business owners, consumers, CEOs, corporate employees?
                  One shot selling, or building a route, repeat sales, or other?

                  The prospecting book is much harder for me. Maybe I'll confine it to one method, like referrals. I think a book on cold call selling (like a few threads by Ken, John, Jason, Mwind, Iamnameless, and a few more) would be a huge success. But I'm not the expert, and I don't want to teach it (because I'm not an expert)

                  But I would sure help promote such a book.
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                  • Originally Posted by Claude Whitacre View Post

                    I don't think he ever said. Really, it's one process. Like saying "Which holds more water, the top half of the bottle or the bottom half?'

                    The reason I asked the question, is to decide which book to get out first.
                    I won't write one about qualifying (even though it's the single most important part) because nobody is looking for books on qualifying.

                    And closing is about the same with any industry.
                    Prospecting is far more involved. Do you use e-mail? phone? letters? referrals? direct mail? Is your market almost unlimited, or are there really only 20 prospects in your area, and you want to know how to capture most of them?

                    Are your prospects business owners, consumers, CEOs, corporate employees?
                    One shot selling, or building a route, repeat sales, or other?

                    The prospecting book is much harder for me. Maybe I'll confine it to one method, like referrals. I think a book on cold call selling (like a few threads by Ken, John, Jason, Mwind, Iamnameless, and a few more) would be a huge success. But I'm not the expert, and I don't want to teach it (because I'm not an expert)

                    But I would sure help promote such a book.


                    maybe we only seperate closing because it's "closer" to the money and the last thing we do, what we focus on and remember in our Croc brians.

                    (like the key in the game was the 9th inning hit, not the 1st inning home run? or the 3rd inning strike out?)

                    Oren's radio interview awhile back- if he could, he would work on something around prospecting and adding novelty to the pitch.

                    as to referrals and your book : great topic

                    all the best in your efforts and look forward to it's release.

                    so why don't we do it. why dosn't offline business do it?

                    fear
                    brings up customer complaints
                    taking on the responsibility
                    business culture is built on right now, short term
                    were lazy
                    ???????
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                    • Profile picture of the author Claude Whitacre
                      Originally Posted by kirbymarketingconcierge View Post

                      maybe we only seperate closing because it's "closer" to the money and the last thing we do, what we focus on and remember in our Croc brians.

                      (like the key in the game was the 9th inning hit, not the 1st inning home run? or the 3rd inning strike out?)

                      Oren's radio interview awhile back- if he could, he would work on something around prospecting and adding novelty to the pitch.

                      as to referrals and your book : great topic

                      all the best in your efforts and look forward to it's release.
                      Very smart stuff. Yeah, it's natual to think closing is the most important part, like "the person that fumbled the ball in overtime (I know nothing about sports, this is a guess), lost the game"


                      Originally Posted by kirbymarketingconcierge View Post

                      so why don't we do it. why doesn't offline business do it?

                      fear
                      brings up customer complaints
                      taking on the responsibility
                      business culture is built on right now, short term
                      were lazy
                      ???????
                      Do you mean why doesn't someone here write a book about referrals? Or cold calling? I think I'm missing your point, and I don't want to. Could you restate the last thought?
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                      • Originally Posted by Claude Whitacre View Post

                        Very smart stuff. Yeah, it's natual to think closing is the most important part, like "the person that fumbled the ball in overtime (I know nothing about sports, this is a guess), lost the game"




                        Do you mean why doesn't someone here write a book about referrals? Or cold calling? I think I'm missing your point, and I don't want to. Could you restate the last thought?
                        My apologies.

                        I mis-read your post and thought you were considering a book on referrals.
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                        • Profile picture of the author Claude Whitacre
                          Originally Posted by kirbymarketingconcierge View Post

                          My apologies.

                          I mis-read your post and thought you were considering a book on referrals.
                          No. You didn't misread. It was an option.
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                  • Profile picture of the author misterme
                    Originally Posted by Claude Whitacre View Post

                    Prospecting is far more involved...
                    To which I'd add that when I'm asked by others in my industry about closing the sale, I find I need to speak to what happens before that point and emphasize that instead. Because if I'm talking to the wrong people, I will never get the booking. So I see where my esteemed colleagues say they followup incessantly after the prospect has told them they need to think it over, or hammer away at the close, others let them go and hopefully return and take a "if it's meant to be" attitude toward it... and I'm like, you oughtta be sorting, qualifying, educating, pre-selling instead and then nudge the close.

                    Originally Posted by mak25 View Post

                    Sorry to interrupt the flow but....

                    @misterme: Just love the Bogey avatar. Sweet.
                    An icon of alpha male and controlling the frame.
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                    • Profile picture of the author Claude Whitacre
                      Originally Posted by misterme View Post

                      To which I'd add that when I'm asked by others in my industry about closing the sale, I find I need to speak to what happens before that point and emphasize that instead. Because if I'm talking to the wrong people, I will never get the booking. So I see where my esteemed colleagues say they followup incessantly after the prospect has told them they need to think it over, or hammer away at the close, others let them go and hopefully return and take a "if it's meant to be" attitude toward it... and I'm like, you oughtta be sorting, qualifying, educating, pre-selling instead and then nudge the close.
                      Yes. After a few decades of closing sales, I can tell you that the vast majority of closing is done in the client selection and qualifying process. And Framing and Positioning is a huge part of closing.

                      Yeah, Everytime I get asked about closing, I know what the person is thinking;
                      1) There is a magic close that will work like a Jedi mind trick..and make a person buy.
                      2) That specific closes will work on specific objections.

                      I think the big takeaway from Oren's book (that I didn't know before) is how we argue with our pre-frontal cortex, but the motivations (and hence positions) originate in the Amygdala. (I think)

                      We are trying to use logic to argue with the part of the prospect's brain that has no logical function. Very advanced stuff. But it explains perfectly why intelligent people cannot agree on points of view. Very eye opening.

                      I've tried to find other books on Framing. Do you know if NLP uses Framing in the same way? Anyone?
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                      • maybe look at huthwaite company in england that did the successful books on "spin selling"

                        [the 1st book I read that wasn't theory, because he went out on sales calls to see what worked, what was real].

                        the best questions from SPIN -Situational,Problem,Implication, and Need Payoff questions... that the best salespeople asked were I and N.

                        framing = what is the Implication of your business Problem????

                        and

                        do you see the benefit (Need Payoff) of _______, ______, _______? (your unique product/service solutions).

                        nlp (which is a communications approach ) = have them tell you the Implication of a business problem and what a potential Need Payoff is
                        that relates to your solution.

                        IMO

                        hope this helps!

                        kirby
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                        • Profile picture of the author Claude Whitacre
                          Originally Posted by kirbymarketingconcierge View Post

                          maybe look at huthwaite company in england that did the successful books on "spin selling"

                          [the 1st book I read that wasn't theory, because he went out on sales calls to see what worked, what was real].

                          the best questions from SPIN -Situational,Problem,Implication, and Need Payoff questions... that the best salespeople asked were I and N.

                          framing = what is the Implication of your business Problem????

                          and

                          do you see the benefit (Need Payoff) of _______, ______, _______? (your unique product/service solutions).

                          nlp (which is a communications approach ) = have them tell you the Implication of a business problem and what a potential Need Payoff is
                          that relates to your solution.

                          IMO

                          hope this helps!

                          kirby
                          I'm going through my copy of Spin Selling and one of my NLP books this evening. Thanks for the ideas.
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                        • Profile picture of the author ewenmack
                          The implication part is a wake up call to me.

                          We think and expect others to know the cost of not fixing a problem we are pointing out.

                          BIG mistake in getting the other persons brain to work by thinking.

                          If they have to think, then the automatic default is not make a decision now at the best, worse say no to the offer.

                          Thanks for this.

                          Best,
                          Ewen

                          Originally Posted by kirbymarketingconcierge View Post

                          maybe look at huthwaite company in england that did the successful books on "spin selling"

                          [the 1st book I read that wasn't theory, because he went out on sales calls to see what worked, what was real].

                          the best questions from SPIN -Situational,Problem,Implication, and Need Payoff questions... that the best salespeople asked were I and N.

                          framing = what is the Implication of your business Problem????

                          and

                          do you see the benefit (Need Payoff) of _______, ______, _______? (your unique product/service solutions).

                          nlp (which is a communications approach ) = have them tell you the Implication of a business problem and what a potential Need Payoff is
                          that relates to your solution.

                          IMO

                          hope this helps!

                          kirby
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                      • Profile picture of the author ewenmack
                        Originally Posted by Claude Whitacre View Post


                        I've tried to find other books on Framing. Do you know if NLP uses Framing in the same way? Anyone?
                        Here's a blog post on the subject of framing in reference to website optimization.

                        And a chapter in a book about framing.

                        The Optimizely Blog | Conversion Rate Optimism

                        Best,
                        Ewen

                        P.S. And another one to feed that enquiring mind of Claude... http://blog.optimizely.com/2012/10/2...lt-selections/
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      • Profile picture of the author James English
        Originally Posted by Claude Whitacre View Post

        Did Jordan Belfort write a book on selling? Where did youi get his methodology? I only see his books about "The Wolf of Wallstreet" on Amazon.
        Claude -

        Products - Jordan Belfort Global

        I believe this is what he is referring to. This is his entire "straight line method" sales system.
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      • Profile picture of the author bob ross
        Bob Ross: Did Jordan Belfort write a book on selling? Where did youi get his methodology? I only see his books about "The Wolf of Wallstreet" on Amazon.
        Ewen and Trent pointed you in the right direction.

        Personally, if I had the chance I would spend time with Belfort over ANY trainer or guru living or dead, period.

        He made $50 million per year himself in his mid 20's, with his firm earning hundreds of millions, simply by training young motivated idiots to close over the phone. He trained them for 2 hours per day in the morning, an hour at night, and 5 hours once a week as well. Turned them all into animals where the average age was something like 21 years old, with average incomes of close to a million each.

        The guy is more legit than any other trainer I've encountered and he delivers 100% solid gold in his straight line persuasion course. A lot of it will mesh with what you know already however the way he's refined it will take what you know to new levels. Also, he's HIGHLY entertaining and fun to watch.

        Here you can watch about 2 hrs of him at a Frank Kern event:

        A Breakthrough System For Aspiring Millionaires Who Want To Become Master Influencers - Jordan Belfort Global
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        • Profile picture of the author Claude Whitacre
          Bob & Owen; Thank you, thank you, thank you.

          By the way, I dug out my old copy of Spin Selling. I forgot that several years ago I studied the book and have pages and pages of notes.

          Some of my ideas (that I tested and found to be very true) came from this book. It had just been fogotten in the pile.

          Thanks guys.
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        • Profile picture of the author ewenmack
          Gotta say I was underwhelmed by his message.

          Guess people like entertainment over substance.

          And Frank's followers mostly fit into that category I think.

          Best,
          Ewen

          Originally Posted by bob ross View Post

          Ewen and Trent pointed you in the right direction.

          Personally, if I had the chance I would spend time with Belfort over ANY trainer or guru living or dead, period.

          He made $50 million per year himself in his mid 20's, with his firm earning hundreds of millions, simply by training young motivated idiots to close over the phone. He trained them for 2 hours per day in the morning, an hour at night, and 5 hours once a week as well. Turned them all into animals where the average age was something like 21 years old, with average incomes of close to a million each.

          The guy is more legit than any other trainer I've encountered and he delivers 100% solid gold in his straight line persuasion course. A lot of it will mesh with what you know already however the way he's refined it will take what you know to new levels. Also, he's HIGHLY entertaining and fun to watch.

          Here you can watch about 2 hrs of him at a Frank Kern event:

          A Breakthrough System For Aspiring Millionaires Who Want To Become Master Influencers - Jordan Belfort Global
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          • Profile picture of the author bob ross
            Originally Posted by ewenmack View Post

            Gotta say I was underwhelmed by his message.

            Guess people like entertainment over substance.

            And Frank's followers mostly fit into that category I think.

            Best,
            Ewen
            Seriously? I only watched about half an hour of that video because I've been through his course multiple times so I didn't think there would be anything to add, but here's a guy who again made $50/m per year himsefl and trained kids who could barely finish high school into millionaires like clockwork.

            After his firm was shut down and lost pretty much everything he started selling mortgages in 2001, going business-to-business himself. As a complete stranger, he pitched Jacob the Jeweler & his wife on a Refi and found himself in their apartment having dinner, closing the deal.

            Again, Belfort has walked the walk more than any other guru/trainer out there in my opinion.
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            • Profile picture of the author ewenmack
              I don't doubt what he's done in the past Bob,

              I had to wait till near the end to get the key principles of how he does it

              Power
              Sharp as a tack
              trustworthy person
              trustworthy company behind the person
              etc

              I know you can never learn the basics enough,
              just seems nothing new.

              That's all.

              You probably know more about the details since you own
              Straightline.

              Best,
              Ewen

              Originally Posted by bob ross View Post

              Seriously? I only watched about half an hour of that video because I've been through his course multiple times so I didn't think there would be anything to add, but here's a guy who again made $50/m per year himsefl and trained kids who could barely finish high school into millionaires like clockwork.

              After his firm was shut down and lost pretty much everything he started selling mortgages in 2001, going business-to-business himself. As a complete stranger, he pitched Jacob the Jeweler & his wife on a Refi and found himself in their apartment having dinner, closing the deal.

              Again, Belfort has walked the walk more than any other guru/trainer out there in my opinion.
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              • Profile picture of the author bob ross
                Originally Posted by ewenmack View Post

                I don't doubt what he's done in the past Bob,

                I had to wait till near the end to get the key principles of how he does it

                Power
                Sharp as a tack
                trustworthy person
                trustworthy company behind the person
                etc

                I know you can never learn the basics enough,
                just seems nothing new.

                That's all.

                You probably know more about the details since you own
                Straightline.

                Best,
                Ewen
                I should have watched the whole thing. Yeah the good stuff is all in his course. No worries here mate.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by ewenmack View Post

            Gotta say I was underwhelmed by his message.

            Guess people like entertainment over substance.

            And Frank's followers mostly fit into that category I think.

            Best,
            Ewen
            I watched the whole thing. A few minutes in, I knew it was a pitch. I've seen hundreds of these. He was pretty good. Little substance, but a lot of
            "Man, this stuff must be great". And, I hate to say this...but that's how you have to sell at these events. Pretty good selling.

            I know there is a lot to learn from this guy. Just not in these kinds of presentations. But the presentation he gave let me see the sort of person he is, and I believe he has an enormous amount to teach. Especially to any cold callers.

            It's the reason I stopped going to Dan Kennedy events. Kennedy himself delivers tons, even in sales presentations. But that isn't the norm.


            As soon as I get all the way through Oren Klaff's DVDs, I'll buy Jordan Belfort's stuff.

            I hope he lays out the entire presentation ansd scripts in his course.

            By the way, one of Frank Kern's most brilliant presentations (at a Kennedy event) was where he said he didn't have anything to sell, and them stimulated demand for coaching, and at the end..signed people up as if it was impromptu. I had to buy the DVDs of the event just to see it again.

            He was doing a Q&A from the stage, acting like a laid back surfer dude...

            Someone asked how he could be so successful with his care free lifestyle.
            Kern said "I work harder than I let on". And then for the next ten minutes, he talked seriously about how hard it all is. It was like he was in character...and then he wasn't. One of the most interesting segments of the event.

            By the way, that Sally Hogshead looks brilliant. I can't wait to get her book.
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            • Profile picture of the author bob ross
              Originally Posted by Claude Whitacre View Post

              I watched the whole thing. A few minutes in, I knew it was a pitch. I've seen hundreds of these. He was pretty good. Little substance, but a lot of
              "Man, this stuff must be great". And, I hate to say thing...but that's how you have to sell at these events. Pretty good selling.

              I know there is a lot to learn from this guy. Just not in these kinds of presentations. But the presentation he gave let me see the sort of person he is, and I believe he has an enormous amount to teach. Especially to any cold callers.

              It's the reason I stopped going to Dan Kennedy events. Kennedy himself delivers tons, even in sales presentations. But that isn't the norm.


              As soon as I get all the way through Oren Klaff's DVDs, I'll buy Jordan Belfort's stuff.

              I hope he lays out the entire presentation ansd scripts in his course.

              By the way, one of Frank Kern's most brilliant presentations (at a Kennedy event) was where he said he didn't have anything to sell, and them stimulated demand for coaching, and at the end..signed people up as if it was impromptu. I had to buy the DVDs of the event just to see it again.

              He was doing a Q&A from the stage, acting like a laid back surfer dude...

              Someone asked how he could be so successful with his care free lifestyle.
              Kern said "I work harder than I let on". And then for the next ten minutes, he talked seriously about how hard it all is. It was like he was in character...and then he wasn't. One of the most interesting segments of the event.

              By the way, that Sally Hogshead looks brilliant. I can't wait to get her book.
              Good thing is, when you get his course, he doesn't pitch anything at all. On the very last module he briefly mentions that he has 3 day boot camps but that's it.
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              • received this email last night, and just registered for it :

                Kirby,

                Quick last-minute notice.

                Monday, December 10th at 1:00 PM PST (Los Angeles) | 4:00 PM EST

                from my Email -

                Today, I'm teaching an online class to 1,000 CEO's from around the country. We still have bandwidth available that our sponsor has paid for, so I'm opening the course up to a bigger audience. It's free to attend the hour long class.

                It's called Pitch Mastery LIVE and I'll be covering:

                The Narrative Arc of a Great Pitch: How to set up a business pitch that fits the natural story path of the brain.

                How to Fit an Entire Pitch into :20 No Matter the Subject: During the 1970s and 1980s, sales tactics like "trial close's" worked, but even then, only for the most tenacious, hard-driving, type A personalities. I'll discuss why those sales tactics are no longer effective, and what's working today.

                Plus, I'll be giving a live pitch so you can see (and copy) a presentation I use to raise money from investors

                If you're interested in improving your presentation skills, this is going to be a great event, and I'll be sharing live a few insights that haven't been published yet.



                link to register : Pitch Anything: An Innovative Method to Position, Present and Persuade


                I don't receive anything from this.
                Just hope some people can be helped by it.

                Happy Monday!
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                • Profile picture of the author Claude Whitacre
                  What you watched was a pitch for the pitch.
                  I am now watching the webinar, which is a pitch for his course (I'm assuming)

                  But there is some real information here.

                  Added a little later. I just watched the webinar. I should do these. His presentation was OK, but he didn't use any of the methods he trains us to use. I'm always amazed when I see that in webinars or sales presentations, selling a sales training course.

                  They never use any of the sales techniques they teach....to sell us.

                  The webinar was a quick overview of what was in his book, and a pitch at the end. I missed the pitch, because I had a call from a client.

                  Kirby said his e-mail stated with "Today, I'm teaching an online class to 1,000 CEO's from around the country. We still have bandwidth available that our sponsor has paid for, so I'm opening the course up to a bigger audience. It's free to attend the hour long class."

                  That was the only framing or positioning in the presentation....in the e-mail.

                  Here are the takeaways from this (for me anyway)
                  Call a sales presentation a "Class".
                  Call the recipients of my e-mail "1,000 CEOs from around the country". Now I'll feel like I'm really getting in on something big. now this whole thing sounds like a favor.

                  Good marketing here. I may use it myself.
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                  • Originally Posted by Claude Whitacre View Post

                    What you watched was a pitch for the pitch.
                    I am now watching the webinar, which is a pitch for his course (I'm assuming)

                    But there is some real information here.
                    I like the framing as the fish and the shark.
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  • Profile picture of the author bob ross
    myself and some of my members purchased the course as well but I haven't had the chance to dive in it yet. I read the book many times over and love it but there's so much content in the pitch mastery product I just haven't had time to go through it yet.

    I'm a pretty die hard 'straight line persuasion' jordan belfort guy so I'm not sure this will live up to that but probably comes in a close second IMHO.
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  • Profile picture of the author Marvin Johnston
    Thanks for posting the video interview. I've heard a lot about the book but haven't bought it yet.

    Or maybe no thanks ... now I'm watching the interview instead of getting other things done .

    And I have to agree with misterme about the constant interruptions ... more like Klaff is the straightman for Jarvis .

    Marvin
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  • Profile picture of the author Rearden
    Herb Cohen's "Negotiate This!" is good, too.

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  • Profile picture of the author Sebulba
    Claude,

    After you mentioned this book in another thread I went and bought it.

    Amazing!!!

    Thanks

    Seb
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    • Profile picture of the author mak25
      Sorry to interrupt the flow but....

      @misterme: Just love the Bogey avatar. Sweet.

      I now return you to the regularly scheduled programming...
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  • Profile picture of the author Claude Whitacre
    Originally Posted by STaylor View Post

    Ok if yall want to use the seduction principles bs to help with marketing, by all means go for it...but I'm telling you as a woman, don't pull that crap on a female, else you'll look like a moron. It's fake, fiction, and nowhere near grounded in reality.

    And don't even get me started on the ever repellent ross jefferies - we go way back - and he's about as big a fraud as they come. So is "mystery" - who is cute enough to get chicks because he's just cute, all the rest makes him look like an idiot. Most of them could stand to learn how reproduction works, but that's getting me started..................

    Just remember, women with a functional IQ aren't falling for that nonsense. We're just humoring you and there's no such thing as "alpha male" except in your imagination.
    STaylor; I agree with most of what you say. The techniques taught by these guys do work. But they only work because the guy is doing something.
    And doing something always works better than doing nothing.
    But there are several ideas in these Seduction books that are straight out of marketing books.

    I have a series of DVDs from Ross Jeffries. Frankly, I couldn't stomach watching the whole thing. But I read the book The Mystery Method, and it actually has a great many positioning (no pun intended) methods that I know work, in business as well as in picking up women.

    Here is the flaw in the argument for or against these "Pick up artists"
    Do their methods work better than doing nothing? Absolutely. Do they work better than being a good looking, healthy,intelligent, caring person? No. These methods are for the purpose of getting attention and then sleeping with the girl. Nothing more.
    They don't work on every woman, the same way a sales close doesn't work on every prospect. But women like attention as much as men.

    And here is a reality, my dear young men, if the lady isn't interested in going home with someone, it really isn't going to happen. I'm old, but I wasn't always.

    Will these "pickup methods" work? Yes. They work on girls that are interested in going home with someone (or at least lean that way) anyway. These methods will assist in them choosing you.

    What guys don't realize is that while you are out looking for a "date", girls are out looking for the same thing. Really. These methods work becauese you happened to find someone who was attracted to you anyway. The "Mystery Method" will just break the ice. And make you interesting for a few minutes. Like the headline of a good sales letter.

    About the Alpha male thing?

    Every group has a leader. It simply happens. None of us are equal. There is always a strongest, tallest, shortest, fattest, loudest, shyest, meanest, most insecure, stupidest...person in every group. In every size group. Every company, family, organization, gang, commitee, posse, high school class, ...has a leader. In huge groups, it may take longer to find, but there is always someone that everyone knows is in charge. It isn't always the boss, it isn't always a man.

    In a small group, like a sales presentation, or a jury...this selection process happens fast.
    We deny it, but we deny it with the reasoning part of the brain. And it's all happening with the most primitive part of the brain. We don't like it, it isn't "civilized"... but it's real.

    There are many things that happen naturally to choose the leader, even the pecking order. But you can temporarily disrupt this natural occurence.

    "Framing" is one way, maybe the best way. Even if nobody learns it as a technique, it happens anyway, unconsciously. You cannot see it if you are in the group. But watching from outside? It becomes obvious.

    The "Pick up" books really just talk about artificially making you interesting to a girl. I imagine (because I've never actually been a woman, but I married one) that many girls recognize that the young man is trying some technique. They go along with it because they don't care.

    And I will say this STaylor, talking about these things is far far different from actually experiencing them. I use sales technigues every day that are invisible to the consumer. But if I told them what I was doing, they would deny that they would work...all day long. I speak from experience.

    If you are a 20 year old guy, these methods are attractive, because they help your confidence, and give you something to say...something to do.
    And the principles work. But they aren't magic, and they are like crutches.
    If you can't stand on your own, they help. But they aren't going to help you win a race.
    And Ross Jeffries and his "hypnotize women to get them excited" stuff is embarrassing. I know some of it is based on real science..but I feel like taking a shower every time I hear him talk.

    But if I were a 20 year old ? Pretty exciting stuff.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by STaylor View Post

      @Claude It's also amusing guys will seriously go to these enormous lengths to get laid when most times, all it really takes is walking up to one and just putting it on the table. If I've said it once, I've said it a million times: all women are surprisingly easy sluts when the right guy comes along. If it's too hard for you, guess why
      Staylor; I apologize. I was not thinking of the Alpha male as it relates to picking up women. Not at all. I was talking about the group dynamics of leadership. Sorry for not making that clear.
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  • Profile picture of the author misterme
    There are those who say "that doesn't work on me, I'm intelligent" but the thing is, it has nothing to do with intelligence but with emotional health. As such, it deals on a hard wired human basis rooted in evolution. It's not a choice. For example, when it's overdone or done arrogantly, it backfires. Emotionally healthy people are turned off by arrogance and obnoxious behavior. It's as hard wired in us as being turned off by spoiling food.

    However, when it's done correctly, it works because it's demonstrating a good natured self-confidence, self-esteem, self-worth and a sense of humor, which are all healthy, attractive traits to emotionally healthy people. Neediness, submissiveness, and low self-worth are not attractive to emotionally healthy people, but repulsive. No emotionally healthy person naturally wants to get involved with a needy person just as much as no healthy person finds a sickly person attractive. This is our survival response at work: attracted to healthy, avoidance of dangers. The only people a needy person finds attractive is yet another needy person for the obvious but unhealthy reason: They NEED someone. Dependency, co-dependency, these are all unattractive traits. And since healthy people stay away from others exhibiting needy, clinging behavior, it leaves those who cling, to cling to each other.

    And when healthy emotional behavior is engaged in but its receiver balks against it, the problem isn't with the healthy person - the issue is with the receiver. Often, a dominant, controlling type person prefers a more submissive personality, so they'll object to someone who doesn't submit to them. But that's okay because the healthy behavior is doing its job in attracting only healthy others and repelling unhealthy others away. In business, this would be the equivalent to having the prospect disqualify themselves.

    Originally Posted by Claude Whitacre View Post

    Do you know if NLP uses Framing in the same way? Anyone?
    I never became a proponent of NLP but I'd say how something is phrased or presented, the words which are used; their inferences, certainly helps to form any frame.

    You know what might be a good companion to Oren Klaff's principles might be Sally Hogshead's "Fascination." What is it that makes someone interested, makes them seek further information, makes them want to buy and pay more for the privilege? She says there are 7 triggers to fascinate people. Check it out.

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    • Profile picture of the author Claude Whitacre
      Mrme; I just ordered her book. Fascinating video.
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      • Profile picture of the author bob ross
        Originally Posted by Claude Whitacre View Post

        Mrme; I just ordered her book. Fascinating video.
        just ordered it on kindle as well!
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        • great video.

          thanks misterme



          decide on emotion, and seek rational justification?
          so much so, we don't want to admit that's how we made a decision.

          great lines within our internet age of information-overload
          "cut through a cluttered environment"
          and, "identify a competitive advantage ...it's better than being the best"

          we get so wrapped up in our own little world, framing ourselves, our business and the social value allows us to step back and see the big picture. IMO


          I would like to hear opinions on this : Are these just new and improved versions of the "take away sale" ?
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  • Profile picture of the author misterme
    I don't know about you, and sure there's always yet one more nuance to learn, but you notice these guys don't need to watch too many other guys, read too many other books, before they become wildly successful? Klaff borrowing from the Mystery Method, Belfort from a Lehman's telephone soliciting manual?

    And if that's not enough, then Belfort saying a secret to his success is you gotta build rapport. Klaff saying a secret to his success is don't build rapport, it's bs, set the frame instead. Which way is up again?
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    • Originally Posted by misterme View Post

      I don't know about you, and sure there's always yet one more nuance to learn, but you notice these guys don't need to watch too many other guys, read too many other books, before they become wildly successful? Klaff borrowing from the Mystery Method, Belfort from a Lehman's telephone soliciting manual?

      And if that's not enough, then Belfort saying a secret to his success is you gotta build rapport. Klaff saying a secret to his success is don't build rapport, it's bs, set the frame instead. Which way is up again?

      agreed.

      and to me, it's a variation of the "take away"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      I don't know about you, and sure there's always yet one more nuance to learn, but you notice these guys don't need to watch too many other guys, read too many other books, before they become wildly successful? Klaff borrowing from the Mystery Method, Belfort from a Lehman's telephone soliciting manual?

      And if that's not enough, then Belfort saying a secret to his success is you gotta build rapport. Klaff saying a secret to his success is don't build rapport, it's bs, set the frame instead. Which way is up again?
      I've been going through my Neuro Linguistic Programming books last night.
      Klaff's stuff uses the same terminology and principles as found in the NLP books. But the stuff about the reptile brain and why we can't pitch to the frontal cortex part of the client's brain is new to me.

      Almost nothing is truly new material. Fortunately, I forget faster than new books come out. So I keep buying them.:rolleyes:

      By the way, "Set the frame" VS "Build rapport"?

      Setting the frame is more advanced. But both are better. And I do both in my presentations.
      "I'm someone you should listen to, and we are on the same page"

      What I think is funny is that sales trainers consider these "steps in the sale"
      For example, "you build rapport...then you establish that you are an authority...then you ask qualifying questions...then you talk about your product..then..."

      Is there really a point in the presentation where you stop building rapport? stop asking questions? stop establishing authority? stop ...?

      Silly Rabbits.
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  • Profile picture of the author J. Barry Mandel
    For anyone interested in hearing more, here's a brand new audio with Oren I found out about.

    He did an interview with Glenn Livingston who's hands down one of the best marketing guys out there right now IMO:
    MP3: "Pitch Anything" Author Masterfully Puts Glenn and Ryan in Their Place | GlennLivingston.com

    As Glenn himself uncandidly said:

    First, Ryan and I decided we loved this uber-cool new book called Pitch Anything more than we loved our own testicles, so we did a series of podcasts interpreting the author's insights for online marketers...
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    • Profile picture of the author ewenmack
      Claude, I feel stupid for not mentioning about another source of information about the lizard brain
      in relation to marketing.

      I've known about it long before Pitch Anything came on the scene.

      Anyway, here's an interview of a lady with loads of real actionable tips
      on how to give ear and eye candy which shoots straight to lizard brain.

      Doubt people would of heard about these.

      Discover proven marketing strategy to increase profits, How to change elevator pitch to get more customers

      Enjoy!
      Ewen
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    • Profile picture of the author misterme
      Originally Posted by Justin Mandel View Post

      For anyone interested in hearing more, here's a brand new audio with Oren I found out about.

      He did an interview with Glenn Livingston who's hands down one of the best marketing guys out there right now IMO
      I'd like to hear it but my reptilian brain can't listen to Glenn Livingston for more than 9 seconds.
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