Better Ad V's better marketing plan?

Here's what I've found from all the paid consultations I've given...

Virtually all need a better marketing plan than a better ad.

And ironically they come to me for the better ad.

So here's a few tips/checklist to get better results from all of your marketing

1 Who is your ideal client

2 What is their biggest frustration that nobody is addressing?

3 What will be the best method to reach them?

4 What is your business model as far as first service price point,
upgrades, options?

5 Have you got measurements in place so you know what is and isn't working
and optimize more?

Those are 5 solid foundations.

Chunk down each of those 5.

Each individual situation is different,
so no cookie-cutter answer and method
gives you the fire-power you need.

An example, a 28 year veteran of direct response copywriter was stuck when his client's competition was using the "Don't Buy x Until You Get Answers To X" ad in a extremely competitive field. Obviously a new method to counter it and and the rest of the field is needed.

The answer came from number 2 in the checklist.
Now he's calling me a "genius"!

So think through those 5 areas and yes,
thinking is the hardest work you have to do.

As the late Jim Rohn would say,

"Don't wish for things to get better, work harder on yourself"

Best,
Ewen