88 Two fat ladies ( Real closing options )

2 replies
( I nearly did not post this but seen a few seperate people talking about face to face sales so added to this here)

With a week of some great videos and information shared here on closing maybe a thread on people ( real ) closing options that work for them.

This one move has probably changed my close rate to closer to 50% over 40% over the past 3 months and in some ways I am not sure why or can explain it other than the numbers are working.

It is based around the physiology of pricing and I was prompted to try this based on watching some local offline marketing price points and decided to build it into the close. The results are as a above and involves untraditional numbers of 88 over and above the .99 or .95 variations or price points to make pricing seem more attractive.

It would go something like this as an example

"John that comes in at 7246 but let me tidy that up a little more for you" ( at this point cross out the number 7246 ) then write in
7188 ( taking it down to the nearest 88 $ )
"John on those numbers can I get your approval to go ahead on this today"

* I never use a dollar sign when talking price nor do I say dollars anywhere, its just said as - seven one eight eight ( as an example )

That's it the only real tweak that was made and yes there are many more parts to a pre close / close and most if not all objections should also be covered at this point, so please do not say wow thats all for a close your stupid, it is just one very small tweak at the end when price is given.

Don't ask me what adjusting that price to the 8's over the traditional 9's or leaving the initial price does in making things move smoother but it does and yes people will or may still object at that point and you can make some adjustments but for the better part things run a lot smoother with less problems.

some interesting info here I uncovered while posting this The Psychology Behind The Sweet Spots Of Pricing | Fast Company| where even a few cents makes a difference ( here were talking dollars )

Try it and see if it makes things smoother for you ? maybe it is just in my head and although not happy with a 50% conversion rate ( I would rather and want a minimum 60% the 10 % improvement still helps )

If you can add one closing tip ( and that puts money in your bank ) please do / keep it real ( over the last 3 odd months of using this I have closed out / sold not wished for 398K in sales using exactly as above ) and so no people adding stories from wso where people think they know what might work - keep it real.
#closing #fat #ladies #options #real
  • Profile picture of the author Claude Whitacre
    Tryinhere; I've read your other posts and you seem like an intelligent guy.

    I believe you are having increased success. But I think it's because you lowered the price for them voluntarily. Can different numbers affect the sale? Sure, but you have to have hundreds of sales to see any difference.

    But the act of lowering the price as a favor? That helps.

    For example, I would have someone say "$999, is that your lowest price?"

    I may say "No. $943 is my lowest price. Is that what I'm going to have to do to get your business?"

    Why do I voluntarily lower my price? Because now it's official. He has the best price. And I just lowered the price and am now asking for a purchase in return. It's actually kind of hard to say "No" after that exchange.

    So, I believe you are getting better sales because of slightly lowering your price, rather than the exact numbers used.

    I really like going from prices like $999 to $943. Doesn't that three sound like it really is the lowest price?
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    • Profile picture of the author tryinhere
      Originally Posted by Claude Whitacre View Post

      I believe you are having increased success. But I think it's because you lowered the price for them voluntarily. ?
      Yes not sure and what you write sounds correct, to me I thought it was just bumkin but it seems to work, the number be it 8 or 3 or any probably makes little difference.
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