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Launching a Marketing Company - From Nothing to Clients in Three Cities in 12 Months

by KyGunator
9 replies
Hey guys,

Thought some of you would love to check this out.

Over the past year I've started my SEO agency from complete ground zero, to now about a dozen of clients in three different cities who pay per month ongoing ... indefinitely.

This is a fairly long post, detailing some successes, failures and lessons learned along the way. By no means am I a millionaire - In fact, I'm still just barely in existence & growing, but a lot of the mindset shifts I had in 2012 would be greatly beneficially for those of you just starting out.

let me know what you think.

How to Create a Marketing Company from Thin Air & Expand to Three Cities in Twelve Months | Gustindustries
#cities #clients #company #launching #marketing #months
  • Profile picture of the author ryanrob310
    Nicely done Ken I can relate to a lot I have small marketing company in Toronto area just started a few month back and am experience many of the stuff you mentioned.

    Thanks for sharing.

    p.s. I would love to pick your brain on a few things send me a PM if you don't mind
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  • Profile picture of the author Carl Fridsjö
    So, what actual methods do you use for lead generation?
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  • Profile picture of the author sandalwood
    Originally Posted by KyGunator View Post

    Hey guys,

    Thought some of you would love to check this out.

    Over the past year I've started my SEO agency from complete ground zero, to now about a dozen of clients in three different cities who pay per month ongoing ... indefinitely.

    This is a fairly long post, detailing some successes, failures and lessons learned along the way. By no means am I a millionaire - In fact, I'm still just barely in existence & growing, but a lot of the mindset shifts I had in 2012 would be greatly beneficially for those of you just starting out.

    let me know what you think.

    How to Create a Marketing Company from Thin Air & Expand to Three Cities in Twelve Months | Gustindustries
    Kyle,

    Great story. I left a comment on your blog.

    Continued success to you,

    Tom
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  • Profile picture of the author Sherry Han
    This is fantastic information. I read every word of it!

    I especially like how you described the transition between the guy who does it all to just a "project manager" role, as that describes where I am perfectly. It's definitely a work in process. Every step, from finding outsourced workers to trusting them with your valued clients - takes quite some time to get used to.

    You are absolutely right that creating a seamless funnel from the initial contact with a prospective client to the actual payment collection is such a crucial step to building a successful offline marketing company. These tasks used to bog me down completely. Now I'm in the process of creating a custom solution that will do it all, because I find that although software exists for each specific process (for example, billing, proposals, or SEO reports), there's not one that does it all.

    Once again thanks for your super insightful post!!
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    • Profile picture of the author KyGunator
      Originally Posted by ryanrob310 View Post

      Nicely done Ken I can relate to a lot I have small marketing company in Toronto area just started a few month back and am experience many of the stuff you mentioned.

      Thanks for sharing.

      p.s. I would love to pick your brain on a few things send me a PM if you don't mind
      no problem, I'll send you a PM.

      Originally Posted by Carl Fridsjö View Post

      So, what actual methods do you use for lead generation?
      After getting a few lawyer clients, I started targeting mostly lawyers in various cities and areas of law. They seem to be accessible and commonly publish their emails on their sites.

      So I focus on getting emails for 1)lawyers that are currently buying google ads or 2)lawyers that are on page 2-10 for their city's top keywords.

      After that i send them a quick personalized email telling them that I'll get them on page 1 for free, and after they are page one I charge a monthly rate to maintain & build it up more. I also tell them I only work with 1 client per city per industry.

      So far conversion rate = send about 80 of these emails, get a few inquiries, close 1 client at around $900 per month (after a few months of work, phone convos, etc.).

      So yeah, put in the work I hate cold calling, but filtering first and talking to prospects that actually are interested in buying is great!

      Originally Posted by sandalwood View Post

      Kyle,

      Great story. I left a comment on your blog.

      Continued success to you,

      Tom
      Thanks

      Originally Posted by Sherry Han View Post

      This is fantastic information. I read every word of it!

      I especially like how you described the transition between the guy who does it all to just a "project manager" role, as that describes where I am perfectly. It's definitely a work in process. Every step, from finding outsourced workers to trusting them with your valued clients - takes quite some time to get used to.

      You are absolutely right that creating a seamless funnel from the initial contact with a prospective client to the actual payment collection is such a crucial step to building a successful offline marketing company. These tasks used to bog me down completely. Now I'm in the process of creating a custom solution that will do it all, because I find that although software exists for each specific process (for example, billing, proposals, or SEO reports), there's not one that does it all.

      Once again thanks for your super insightful post!!
      Glad you liked it! Thanks
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  • Profile picture of the author yixar
    Great post. It resonated with me because I recently started my own business and it hasn't been off to a good start but your post was motivating to say the least. I'll definitely not give up because I know its worth it.
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  • Profile picture of the author djackson
    Awesome stuff dude.

    What was your knowledge of SEO like when you started your company?
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    • Profile picture of the author KyGunator
      Originally Posted by djackson View Post

      Awesome stuff dude.

      What was your knowledge of SEO like when you started your company?
      I had been doing it for about a year or so on my own websites ... plus had some mentoring from a couple friends who were making a lot of money from SEO. So I had a decent basis, I was making some money online, but I wasn't making a killing.
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  • Profile picture of the author TheBigBee
    You should look into UberTransfers as a way to add value (more converted sales) to your clients while padding YOUR margins.
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