Oh My Lord! Just Got Contacted By A Major Show On CBS!! (through youtube =])

Good job, have fun with it.

fingers crossed

Thanks guys!

This is what my brother told me Ewen. The producer called him and asked if he'd be willing to participate in a show about mold and hurricane sandy on NBC. Then he asked "what show" and she said "The Doctors". After that she asked if it would be ok to interview him over the phone, which he agreed, and the interview took a solid hour to do.

On top of answering the questions, he said he'd go off into occassional tangents about the fact that many companies were price gouging and charging 3xs their normal rate after the hurricane. He also said he has contracts to prove our company actually lowered their rates after the hurricane.

But since the show was more about the medical aspects of mold, they talked more about mold strains, symptoms of mold exposure and lots of scientific stuff.

At the end of the call she thanked him then basically said she'd call back within the next week. I asked him "what does that mean?" and he said she was going to let us know if they wanted us in the show or not. So I can't honestly tell you how this will pan out or if they're going to do a second interview. I'm watching some episodes of the show now to see how things are directed, and whether its a bunch of doctors talking, or whether or not its more of a documentary type show.

To me it looks like they have people on the show, then interview them in a controversial way. I would personally love to see my brother on this show, because he is a great salesmen. Much better than me. Not to mention he's been in the industry for a decade longer than I have. So I doubt theres anything they can throw at him that will catch him off guard. I know they will try, but they will find themselves looking stupid if they do. Thats just my personal belief.

Either way, I'd still like to get him overprepared. If he does go on the show, I don't want him answering 1 question wrong.

-Red

Regardless of how it all pans out, congratulations. It shows you're on the right track and doing something right!

That's awesome Red!!!

I don't know anything about TV stuff but one my members, Diana, was called by CNN (or something like that) to do a special on business card design. She was interviewed for like 6 hours or something, but the actual TV time ended up being like 20 seconds.

Whatever happens, it would be so perfect to put "as seen on NBC" type stuff all over your literature and site.

This is a good lesson. Show producers are just like us, when they need info they google it. If you're first up and best dressed you can get some calls.

A couple years back I was getting calls from show producers to do light consulting and advice on shows. I wondered why and asked one of them. She said I came up first when she googled 'dog training expert'.

Upon reading your post it reminded me to look and I see I'm now at #1 on page 2 for the keyword. Perhaps I'll put some time into raising that back up. I'm sure, though, that given the expertise if you can look to rank for keywords that producers will be looking for you can get some big press.

Dude, she wouldnt have talked to your brother for an hour if she didnt mean business! Thats awesome!

Edit:

lol. Its cool to see you giving such great props to your brother too. I have a brother like that... he thinks I hung the moon, and doesnt realize he is a better salesman than I am! You're a good brother Red, and a pretty good salesman too- I buy you!

Just goes to show that the entertainment industry isnt trying to hide behind locked doors from all the phenomenal talent...they just dont SEE much of that caliber...when they do though its bread and butter time...also shows what a great job Red and his Brother did. Must be pretty high caliber.

Wow!!! Congratulations man! Very impressive and extremely inspirational to us all!

take me on as your partner lol

TV Cred is always amazing to have in your career!

Awesome. Let us know how this goes.

I watch The Doctors every once in awhile if there's nothing else on, not a bad show at all - super informative. Keep us posted. I'd tune in.

We got an email message today!

That was really quick. Its still not a confirmation but they're definitely trying to build rapport now.

The woman said due to the tragedy in Connecticut production of the mold show is being delayed 2 weeks. HOWEVER, she said "we really look forward to working with your company". She also said her crew would like to come out with us on a job, to see how we identify and test for mold.

So I'm not sure what that means, but it sounds like they are more interested than less interested at this point.

Getting really excited here guys!

-Red

Wow, great news! I am really, really happy for you! I enjoy to see people happy and I am glad for every marketer who succeed. I believe in karma and the power of positive thinking . I would really love you to get on NBC and I am keeping my fingers crossed

Congrats. That's a huge credibility boost. You are definitely doing the right things. Just keep it going.

Everything was confirmed today! =]


NBC is flying out to our location Jan 9th and we're starting the taping then!
We had to clear everything with the client who's home we're going into (its infested with mold), and they are ok with being on tv. Plus we gave them a massive discount on the work too.

I got to admit I am nervous as hell right now. Never been on tv before but I'll keep you guys updated!!!

-Red

If you have a list, make sure you merchandise this NOW. Send out a press release announcing you're to be interviewed. And then AFTER you do an interview, send a release elaborating on talking points you made in the interview that may not get run.

The credibility is fantastic, congratulations. Just make sure you do NOT WAIT on NBC to garner your credibility.

The fact you have been contacted is (somewhat) news in itself. When they do the interview, that most CERTAINTLY is newsworthy and tell your own story, much like you've done here.

MERCHANDISE this. Start brainstorming on how you can do so, including with your Offline Network.

Report back to us here mate!

Congratulations, this is spectacular. I haven't been on tv, but I have been interviewed for stories on my area of expertise by a number of major newspapers, including the New York Times. I can attest that it is a major credibility boost, and something that will pay dividends for years to come.

One piece of advice... relax and enjoy it. If you try too hard to be impressive, you will come off as inauthentic. They are coming to you because you are the expert and they want to learn from you. Be yourself and do what you do.

Good luck!

Your 5 minutes of fame

I would make plans now to leverage this as much as possible. Become the "goto" media resource for treating home mold:

--register as a topic resource at Help A Reporter Out.
Free Publicity - Connecting Reporters and News Sources - Help a Reporter Out

--publish a consumer guide book on what people should do when they have mold.

--get radio interviews to promote the book.
Gordon's Radio: How to Get Radio Interviews: Tips and Tricks

--get on free radio guest lists and databases.
e.g., How to Find Radio Guests, Talk Show and Podcast Interview Guest Experts - Free! - Radio Guest List.com - How to Get Radio Interviews, Talk Show Expert Publicity and Podcast Guests!

A friend of the family started a website promoting the concept of cookie parties. She also got invited for a TV interview. While the publicity was wonderful, her website crashed when the program went live as well as each time the link was rebroadcast.

So something you might want to keep in mind is to make sure you have enough bandwidth to handle the probable surge in visitors.

Marvin

Congrats! Let us know how the filming goes. Great advice from Joe Ditzel above as well. Definitely at least send out a press release.

Congrats Red! Well done! Stories like yours on this goes onto reconfirm and affirm our faith in the good work we put and inspire us to work harder..thanks for that!

Good Job man, hope everything works out for you.

Good job. I wish you all the best. 2013 is your year.

Just thought of another one. This is a well-known resource in radio. Get on this list and you will get calls from radio stations.

RTIR: Radio-TV Inteview Report

Rob - Congrats! Hope to see you on my TV soon!

Another resource you may be able to take advantage of is helpareporter.com

You may have many opportunities there as well.

Today was the big day!

Taping finished a few hours ago and I will be busy all weekend editing videos and making new marketing content.

I have to make a huge correction too in regards to my original post. "The Doctors" is NOT an NBC show, its a CBS show. For some reason I didn't realize that till last minute.

This is a short video of the begining of the episode with my brother. I will be in the episode too later on but I was the only one taping aside from the camera man. I got signaled by the director and had to put the camera down to put on my tvyek suit.

The show airs officially on Jan 23, 9am Eastern time!

I have more content I'll upload but I wanted to get something up quick so people can see that it happened. There are a lot of scenes where the camera man is talking and out of respect for CBS I want to edit those parts out before I upload anymore content (ps this segment is really short but I'll get more up asap).

Congratulations on a great job. Give them your best shot.

You mentioned it was through youtube, wow, you tube has really done such a great help to everyone.