What's The Point Of #1 On Google If You Don't Get Clients?

Are the search phrases ones people use when they are looking to buy something?
Is there a call to action that says "Mention you saw this video and get a free___"?

How many views are you getting per month?
Are the views only local?

I use videos that sell. I get an additional $3,000-$6,000 a month in high profit retail sales each month from my videos. They are promoting products I sell at my retail store.

But the videos have to sell. They have to make people want to buy something. Most videos don't do that.

Of course, there are plenty of other reasons to have highly ranked videos;
To create trust because the client is on the first page multiple times.
To move competitors off the first page.
To help a sales letter, website, blog by supporting the sales message.
Helping to keep customers from cancelling when they go online after buying something.
To create minor celebrity for the person in the video.
To help build a brand name.

But some videos sell. That's why video sales pages are popular.

And video is just a format. It's like saying "Books don't teach chemistry".
When you have read 6 random books... none about chemistry.
Sales videos sell. Most videos don't.

In my service I sell to businesses, I create sales videos for them. Sometimes they have their own professionally made videos that they want me to get ranked. So I do... And the videos generate no sales.

Why? Because they are not sales videos. They are "branding" videos.

I had a client show me an "infomercial" that he had created. It cost him close to $100,000 to have it made. I watched it and told him
"This doesn't sell anything."

He was livid. He said "I'll have you know that the man who produced this is a genius! He worked on the movie Open Range with Kevin Costner"

I said "That means he knows how to use a camera and set up great scenes. The editing is great too. But he doesn't know how to sell. This informercial will make no sales."

Of course he spent another $130,000 in investors money in advertising without a single sale. He would have kept going, but his investor pulled the plug.

So now he's stuck with this video he wants me to put on Youtube and get ranked on Google. I told him to give me $2,000 and 30 days, and it would be on page one for his search phrase. It's #1 with over a million search results for that phrase. Two months later, still no sales.

Why? Because the videos doesn't sell anything. There is no offer.

I would love to give a link to it, but it might get back to him.

Chances you saw it late at night a time or two about 6 years ago. It sells a water purifier. No, if you guess, I won't tell you.

Missmiss: You may also have unrealistic expectations. I get $3-6 thousand a month from over 100 highly ranked videos in total. That averages out to only $30-$60 a month from each.

I'm the same way. What I do is pretend that I'm a client. I ask myself all of the questions I would ask a client and take notes and give myself a deadline like I'm a client and then produce the video in the same steps. Script, storyboard, rough cut, final cut. I pass each step around to a few friends to get feedback before moving on to the next step. Designing for yourself is always harder. It amazed me when I found out that some major design shops will hire other design shops they respect and are friends with to do their websites/videos. Some times you can be too close to the material to make an accurate judgement. Good luck.

For my own retail store, just go to Youtube and search for Sweeperstore. That's my user name (one of them anyway). You'll see several videos from my retail store. These videos sell, and bring people into my store to buy.

I shot most of them on a Flip camera, and uploaded them, unedited to Youtube.

Here is one I use for one of my websites.


If I owned a graphic arts company, I would pay more attention to how they look. I have lots of other videos, but you'll get the idea.

For clients that I sell at conventions out of my area, I use animated videos I create on Goanimate.
You can see some examples by going on Youtube and searching for "Vacuum cleaners Doylestown PA" The animated videos are all mine.

Animated videos are not ideal, but if I can't do the videos live, they grab attention on Google searches.

Animoto videos? No, but I use that type of video to create links to my main videos.

Here is a video that sells something I sell online as well as in my store.

I certainly can't fault your logic.
To Missmiss; If your client calls their customers ...customers, my approach is probably better. If your client calls his customers ...clients, then the "Build trust, a relationship, and then they buy" approach works better.

Me? I sell stuff.

But I treat my local online marketing clients a bit different. With them, I'm more education based in my marketing.

You were #25 on Google when I searched. But I'm not in NYC so I'm sure the search results are skewed.

You should buy the WSO Rocket Video Ranker 2. It outlines the way to link videos together.

The cheap Animoto style videos I sometimes upload as "Unlisted". The links still work, but they won't show up in searches. I drive links to the cheap videos as well as the "Money videos". And use Vagex to boost views on all of them.

The linking strategy is one of the most powerful idea. But you should get the Video Ranker 2 deal to get the full details. I'm not an affiliate, and the method is not exactly according to Youtube's terms of service, so I'd rather you learn the complete method from them.

I also comment on related high PR Youtube videos. A few a day for a couple of weeks is enough. The internal linking is very powerful in Youtube. And every comment left on a Youtube video is a Dofollow link to your Channel.
I hope you use these ideas. Very useful.

misterme....when you are searching for nyc wedding photographer are you logged out of your google account? It will show you sites you like if your still logged in.

Claude,
Liked your intro video. It's very real, and honest. And if I lived in your area I'd be inclined to visit your store. Kudos.

@misterme,
Sounds like you know your audience and how to approach them without scaring them off. If I can give you a suggestion on your video, your contact info at the end should display for more than 4 seconds. I'd suggest 10-15 seconds. Nice video.

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