Let's be honest: You don't REALLY hate selling, do you?

Sometimes I find it interesting (and slightly ironic) that the SELLING POINT of many offline marketing courses is "you DON'T have to sell". It just goes to show how selling is big STICKING POINT for many offline marketers.

I used to think so, too -- I would either avoid selling altogether or avoid confronting prospects personally (and hide behind my computer instead).

But at some point you'd realize, as I did, that marketing (online marketing or offline marketing) is fundamentally about selling. (It's just good selling gives you so much value up-front that it doesn't seem like selling.)

Now comes the question: Do you REALLY hate selling?

Most would answer "yes".

Sure, you may think you hate selling just like 99% of people out there, but the truth is, you don't hate the process of selling per se. You just hate the fact that you might get rejected.

Think about it, if you know for sure that every time you ask someone to buy from you that person would say "yes", wouldn't you LOVE selling?

But NOBODY can realistically close every sale, isn't it?

Rejection is unavoidable.

Even if your rejection rate is ONLY 20% (i.e. an extraordinary closing rate), you would STILL hate the 2 out of 10 times of getting rejected. In other words, you can't expect the feeling of rejection to go away. You have to recognize that selling is a numbers game.

I've gone through a dozen courses on selling, but no matter how good I become at face-to-face or on-the-phone selling, I still get butterflies in my stomach regularly, especially before I close big deals.

So I think it's important you learn how to prepare yourself mentally to take selling HEAD-ON instead of SHUNNING AWAY from selling.

Here's a proven mental strategy I use on a daily basis: Put a dollar value on each prospect that you contact. If you can get 1 out of 20 people to sign up a $3000 service, each time you talk to a prospect, consider yourself making $150 right there and then, regardless of the outcome. That means, you earn $150 even if you get turned down after a 3-minute phone call.

I know a lot of people are aware of this strategy, but how many are really applying it? I personally find it immensely helpful. In fact, I think it's responsible for some of the largest deals I've closed.

Does that sound like something you could use too?

If not, what are some of the mental strategies that have worked for you?