Will You Be A Victim Or Benificiary Of Comparison?
Here's the one soft underbelly I suspect most here have
when a shrewd marketer exploits it.
Being aware of it may defend yourself
against it, or use it to strengthen your position.
I'm talking about the comparitive return on investments
for different marketing methods.
If a chart is made of the different marketing methods
showing each ROI, and yours is the highest
then you have added proof to your case.
If your service, product is low down on the list,
then you are at a major disadvantage.
Something to think about.
Best,
Ewen
when a shrewd marketer exploits it.
Being aware of it may defend yourself
against it, or use it to strengthen your position.
I'm talking about the comparitive return on investments
for different marketing methods.
If a chart is made of the different marketing methods
showing each ROI, and yours is the highest
then you have added proof to your case.
If your service, product is low down on the list,
then you are at a major disadvantage.
Something to think about.
Best,
Ewen