Your Swift and Erudite Feedback is Requested.
I would like your feedback regarding how best to sell a discount card I'm creating.
Here's a bit about the card itself:
-Features 12 (possible 15) locally-owned, hip, upscale restaurants.
-Each restaurant offers a buy one, get one free meal of equal or lesser value. The card can only be used once at each restaurant (a hole will be punched to ensure this is not abused).
-The card will sell for $20. The card will likely pay for itself after only one use.
-A major marketing emphasis will be that $5 dollars from every card sold goes directly to a prominent, local food bank.
These BOGO type cards work for restaurants. They get people in the door, and don't put the restaurant out too badly. Don't believe me? Check out the Prestige Dining Card. Numerous restaurants participate.
I don't want to hire any sales people. I don't want to rely on churches or schools to sell my card as a fundraiser. I want to sell the cards myself.
I want to sell at least 5k cards annually. I live in a metropolitan area of just under 1 million people.
Here's where I covet your creative genius:
What are the most effective ways to sell this card?
Best Regards,
Chris.
Cheers, Laurence.
Writer/Editor/Proofreader.