2 Types Of Business 0wners and Different Messages For Them
and the need for a different approach for each one when selling high ticket services to them.
I'll categorize them and then I'd like to open up a discussion on them.
1 Mr Steady
2 Mr Entrepreneur
Mr Steady is conservative and isn't interested in big ideas or grand growth plans.
Just wants his business to stay steady. Buying triggers are streamline his business to make it easier and to stop losses to existing business. Majority of business owners.
Mr Entrepreneur wants growth, has big plans and is on the fast lane.
Buying triggers are ways to make those things happen and also is a slight edge buyer.
Slight edge buyer is one who will buy if he thinks the information will be the first to make a big impact and his competition is not using it. Minority of business owners
My thoughts, would love yours to create a profile and what will be their hot buttons.
Best,
Ewen
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