NEW YEAR SPECIALS - Web Design - Callbacks
Hey Guys,
I have a lot of prospects from the past year of whom I wasn't able to close a deal with for whatever reason (finances, "call me next year", etc.). I've had conversations with these business owners via phone and I've taken notes for nearly every call.
I was thinking about running a 1 or 2 day campaign where I give all of these contacts a call back to check in and offer some New Year Specials of some sort. I wanted to share my script to see if I could get some feedback:
"Hi there, (name). My name is Jon and I'm a web developer here in town. I actually spoke with you back in (month) of last year about revamping your outdated website.
I'm just calling to let you know that I'm currently offering some discounts and specials for the new year, and I was just curious: Have you gotten around to updating that website yet?"
They'll more-than-likely say no. If they do happen to have said yes, I'll qualify them out.
At this point I'll tell them that I can let them in early on the discount I'm offering, and pitch the website to them at what they think is a discounted price although it'll probably be similar to what I offered up last year. (I'm thinking they won't remember the price point well enough to call me out anyway).
Any feedback is greatly appreciated, as always.
I've been pretty distracted as of late and I thought that this could be a unique and interesting way to get back on the phones for the new year. What do you guys think?
-- Jon.
I have a lot of prospects from the past year of whom I wasn't able to close a deal with for whatever reason (finances, "call me next year", etc.). I've had conversations with these business owners via phone and I've taken notes for nearly every call.
I was thinking about running a 1 or 2 day campaign where I give all of these contacts a call back to check in and offer some New Year Specials of some sort. I wanted to share my script to see if I could get some feedback:
"Hi there, (name). My name is Jon and I'm a web developer here in town. I actually spoke with you back in (month) of last year about revamping your outdated website.
I'm just calling to let you know that I'm currently offering some discounts and specials for the new year, and I was just curious: Have you gotten around to updating that website yet?"
They'll more-than-likely say no. If they do happen to have said yes, I'll qualify them out.
At this point I'll tell them that I can let them in early on the discount I'm offering, and pitch the website to them at what they think is a discounted price although it'll probably be similar to what I offered up last year. (I'm thinking they won't remember the price point well enough to call me out anyway).
- Is this going to work well?
- Should I just forget about these prospects and call fresh businesses?
- Any experience doing callbacks?
- How's my script?
Any feedback is greatly appreciated, as always.
I've been pretty distracted as of late and I thought that this could be a unique and interesting way to get back on the phones for the new year. What do you guys think?
-- Jon.
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
The Money Ferret Finance Article Directory
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services