TV and Radio. Do you use it?
The reason I ask is this. I recently met with a local guy who has one of the busiest Job boards in the area. We talked about his commercial and then turned to business. He's been in business about 5 years. I asked him about his marketing because I follow his facebook and twitter feeds and I see he posts new jobs on both daily.
His response to that? "Oh yah. We do that, but that isn't what got us here." What he tells me, and I remember seeing and hearing it all the time is that ran tv and radio spots none stop for the first two years of his business. He spent a ton of money to make himself a household name when it came to job searches.
He also told me that once businesses saw his tv spots or radio ads, it made it easy to approach them about listing their jobs with him.
If you don't know, that's how you make your money with a jobs board. The companies pay you to list their openings to a larger user base.
From my random count he used to list anywhere between 10-15 jobs a day (although I've seen days with more or less) at $30 a pop for 30 days.
Lately he's been down to 2-3 a day. He says it's because he's been focusing on online marketing. He's going back to TV and Radio because he gets more hits to his site which means he gets more companies to sell that audience to.
Unfortunately he refused to talk rates or budget on his spots. He had already signed with on of our sales reps and my job was just to do his commercial. Having worked in TV, I know the general ball park on rates. And I know the sales person he was working with, he probably got a good deal. Lately they have been giving out some pretty sweet deals on air time to revive old customers.
So enough with my rambling, I actually had a question here. Do you use TV and Radio in your offline marketing for you Marketing business or internet based business? What have your experiences been like with that? Did you see an ROI?
His response to that? "Oh yah. We do that, but that isn't what got us here." What he tells me, and I remember seeing and hearing it all the time is that ran tv and radio spots none stop for the first two years of his business. He spent a ton of money to make himself a household name when it came to job searches.
He also told me that once businesses saw his tv spots or radio ads, it made it easy to approach them about listing their jobs with him.
If you don't know, that's how you make your money with a jobs board. The companies pay you to list their openings to a larger user base.
From my random count he used to list anywhere between 10-15 jobs a day (although I've seen days with more or less) at $30 a pop for 30 days.
Lately he's been down to 2-3 a day. He says it's because he's been focusing on online marketing. He's going back to TV and Radio because he gets more hits to his site which means he gets more companies to sell that audience to.
Unfortunately he refused to talk rates or budget on his spots. He had already signed with on of our sales reps and my job was just to do his commercial. Having worked in TV, I know the general ball park on rates. And I know the sales person he was working with, he probably got a good deal. Lately they have been giving out some pretty sweet deals on air time to revive old customers.
So enough with my rambling, I actually had a question here. Do you use TV and Radio in your offline marketing for you Marketing business or internet based business? What have your experiences been like with that? Did you see an ROI?
- Jack Trout
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Learn how to make videos that sell. Special $1 Offer for Warriors Only.
http://www.warriorforum.com/warrior-...ml?view=modern
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