1 Step Cold Selling with a Letter

Hi Paul,

If i was trying to do this personally i would create a video of yourself inside the video i would talk about foundations that businesses must be implementing such as email marketing a optimized website for lead generation etc show the business they have problems in the video. Pitch it as setting the foundations and plugging the leaks and then pitch the consultation offer at the end.

Or do something for free for the business, a Facebook page etc and then promote your consultation.

Another option is to offer a free consultation and then pitch them on implmenting your suggestions.

Hope that helps.

Mikey

Here ya go Harry. I'm going to target educated white collar professionals such as doctors, dentists, lawyers, etc. in suburban Chicago towns of approx. 30k population.

I'm having a real challenge trying to "show" the prospect in detail how I can help them without giving away the farm so I thought I would start the letter out like a newsletter with a valuable tip to prove I can help them. I also realize that this letter struggles to get the prospect emotionally involved and it really doesn't show them that I know anything about their business so it needs a lot of work. And I realize I didn't do much to position myself other than "guerilla marketing expert" but I crammed 2 pages as it is. Thanks for any feedback.

How I Get New Clients for a Nickel Each

Hi John,


I've got a tip for you if one of your biggest challenges is getting a steady stream of new clients without paying thousands for billboards or phone book ads (which usually have a negative return on investment). You probably already get some referrals from existing clients but probably leave a lot of money on the table too. And since referrals cost you almost nothing, you need to maximize them. Here's how to do it.


Create a formal referral systemwhere you directly ask clients and business associates for referrals and incentivize them and the people they refer. Its really easy to do and if you take a minute, I'm sure you can figure out how to apply this idea to great profit in your business.

What I did was created a referral business card that clients could hand out to friends. When the friend brought in the card I gave them a small discount on their first purchase. I also noted the referrer's name (written on the back) and gave them a discount on their next purchase.

Guess what? It worked like gangbusters. Clients loved it and it boosted my referrals by about 25%! (about 10 clients per year) And keep in mind that before implementing this system, I regularly asked clients for referrals. Can you see how valuable that simple technique is?


Are You Getting A Return on Your Investment?

There's no question that referrals produce an incredibly high return but what about the rest of your marketing? If you're satisfied with the ROI and you're meeting your goals, then there's no point in reading further and I wish you success in all you do. But if you're frustrated with dumping your hard earned cash into ads that don't even pay for themselves and you aren't sure what else you can do to grow your business, then you'll want to keep reading.


How would you like to learn how to take that referral technique and scale it up by a factor of 10? Of course you would. And how would you like to learn dozens of other tricks and strategies that will add to your bottom line such as how to....

• Significantly reduce marketing expenses
• Keep your clients longer
• Get your clientss to spend more
• Boost profits with strategic partnerships

• Get your clients to buy more often
• Bring long lost clients back
• Increase sales conversions
• Free up your time with autopilot marketing

Proven Beyond A Doubt to Work!


I can teach you how to do all of the above and more. What proof do I have? Back in the mid 2000's, I personally used the same strategies and techniques I teach to double sales and more than double profits of my retail business in Schererville (yea, I'm a local guy...been in NW Indiana my whole life). And it only took about 2 years. Plus, these are the same exact strategies the greatest business minds in history have used over and over again to build their fortunes!


Simple, Quick and Inexpensive


You might be wondering “Am I going to have to hire someone to do all this stuff?” Absolutely not! Of course, anything worthwhile takes work but, like the referral system, many of




these techniques can be done quickly and very cheaply. And they aren't rocket science
either so you don't have to be a master marketer to implement them. If you can run a business, you can do this!


How to Literally Turn $97 into Thousands (NO HYPE!)


So I gave you just one tactic that can easily be worth $1000 per year to your bottom line. What if you could learn 9 similar techniques all increasing your bottom line by $1000 each year? That would be $10,000 added to your net profit per year! What could you do with an extra ten grand in your bank account? Would you invest a hundred bucks to learn how to make that happen?


I hope you answered yes because all it takes is a measly $97 to get a full 1 hour, one-on-one session with an expert guerilla marketer (me) where together we'll figure out exactly which techniques and strategies I teach are the best fit for your business and goals and how to apply them to put the most cash in your pocket and get your business moving full steam ahead.


Now think about this: $97 is probably about half what you spend on one night out with your significant other. But what it will do for the future of your business will amaze you!


You Can't Lose!


Can I guarantee that you'll add $10,000 to your bottom line? No. But what I can do is guarantee that if you aren't convinced that what you learn will add, at the very minimum, ten times the $97 cost to your net profit, you'll get every penny back on the spot, no hard feelings! And lets face it, I would be a fool to offer a guarantee like that unless I had the utmost confidence in my service.


Doing the Same Things Produce the Same Results


So you have two choices: Continue doing what you're doing and continue getting the same results you're getting or take action NOW and get the new information you need to move your business forward with the bottom-line-boosting strategies and techniques I will teach you. Plus, you can sit back and relax, because we'll meet in the comfort of your office.


So do what's best for the future of you, your business and your loved ones, and schedule your no risk, “no-sales-pitch”, one-on-one expert guerilla marketing session now by going to: www.GrowYourBizEasily.comor just give me a shout at 219-555-5555. Thanks for taking the time and I look forward to working with you to take your business to new heights.


Committed To Your Success,






Paul Ladendorf
Expert Guerilla Marketer
Performance Marketing
219-555-5555


PS. Remember there is absolutely no-risk. If you aren't 100% satisfied, you pay zero!
PPS. Don't wait and miss this. You won't receive another letter and appointments are on a first-come, first-served basis and subject to availability (I'm only one guy). Go towww.GrowYourBizEasily.com or call 219-555-5555 NOW!

Paul; Your letter isn't bad. But you need to give a reason for the $97, and you need to make it sound like a real deal.

For example;
"My fee for an hour of my time is normally $300, with a minimum of three hours.
I can accept three new clients currently, and am going to make you an offer you cannot refuse. Call me and reserve a one hour block of time. The one hour will only be $97 for the next week.

Now, why am I willing to "give away the farm" for only $97?
Simple. It's a "test drive".
You see, after the hour, there are only three things that can happen;
1) You feel you wasted your time, and I give you back your $97 (hasn't happened yet, but the offer is real)
2) You get everything you want out of the first hour, and you and I part friends.
3) We find that you want more done, and ask me to do some work for you.

So you have everything to gain, and nothing you lose.

PS, I'll even bring you a copy of the referral card to use in your own practice. Yours to keep as my gift"



That sort of thing. I would also include an example of someone using an idea from you, making money. A dentist preferably. A quote from a dentist client. Or even an example of someone using the same ideas you teach, and getting results. You know...proof.

Good luck, Claude

I'd change the letter's structure. OK if you want to give a free tip, but maybe promise you'll get to it shortly, but first... then I'd address an obvious pain point first. Maybe that's about referrals. Then extend that to its logical conclusion, aggravating the pain or loss.

"Proven Beyond A Doubt to Work" is hype. I wouldn't make such absolute claims because they're not believable. Even if it were true. Why give them reason to be more skeptical than they already are?

"Plus, these are the same exact strategies the greatest business minds in history have used over and over again to build their fortunes" - why not give a few examples. You don't have to mention the technique involved. Just names and what they accomplished with the techniques.

May be even more powerful if you detailed a bit of how you studied these business masters and learned their strategies. And maybe that even ought to be the nucleus of your message. You studied these giants and that's when you then put what you discovered into practice and saw results in your own business. Then state those specific results you achieved. Did you get written up in a newspaper or something because of your successes back then maybe? Insert a clipping of that too.

Then make the offer.

edited to add: Just happened to read in the NY Times today, that the term "significant other" is being dropped by many people. They see it as being too 1980's.

A $582/hour penalty seems pretty steep though.

I would make your campaign/letter more targeted. For example, tailor the campaign and letter to attorneys who specialize in auto accidents, dentists who specialize in cosmetic surgery, etc

You implied it when you said the other guy had brains for taking your offer, lol. No worries. Signed, Jiminy Cricket.

I wonder if that reference will be lost on some here...

Yeah I've heard that saying, but he just wanted to make sure your horse wasn't from Trojan. Look, the Skepticism Meter rises when someone says "go on, take it. it's free." People wonder, "what's the hitch?" or "if it's so good, why is he giving it away?" and rightly so. This is part of what I mean when I say free needs to be sold too. They know you're trying to make money out of this, and they're trying to figure out how it's gonna be stuck to them. Total transparency is what's needed here. "And I'm giving this away, free, on a limited basis, because..."

My guess is... much. But that first question, "Why commit to one strategy over another?" Because you had a spark of something right happening there and you ought to develop that more. This is a life lesson I learned I'm passing on to you, so pay attention! Learn to see tiny successes. You see, you may be thinking that success is going to come looking a certain way and therefore, anything that doesn't match up with that vision gets discarded. That's a mistake. Some people think it needs to be all or nothing at all. That's a mistake. More often that not the final version of a successful business is way different than how it started off.

You witnessed a step in the right direction. A 33% close out of three calls. That's pretty good! But you didn't go ahead and develop that. But there's opportunity standing there just waiting for you to recognize it. That's all I'm saying. Don't overlook the successes that are the stepping stones to your goal. Take them, and do more of what works rather than what you think it ought to be.

Sure you can go on to another model. but maybe you should master this one first.

Some. But you host the domain on a sub-directory until they pay you and you turn it over to them.

Does that mean you don't value my advice? You can pay me for it if that works better for you. How much value would you like to perceive? And where do I send the bill?

After seeing the amazing wealth of knowledge and wisdom that has been shared in this thread, I think you're next step is to log off and put this stuff to work. Polish up the sales letter and give it a test. Then on to phase 2.