Email Marketing FOR Dentists

there is a company called citytwist.com you should look at

Why not email existing clients and remind them that they should be visiting the Dentist at least twice a year.

Dentists and Chiropractors are two of my main niches so I'd like to share some tips with you that are based on over 3 years of working heavily with this type of business owner.

Get them to understand the value of capturing visitors to their website and the number that come from people searching for a local dentist. They need to be in a position to capture even the potentials that just happened to arrive on their website.

That alone when done properly will help them get more people through their doors.

They need to send basic information about their practice and the type of problems they deal with and general info about the importance of maintaining good oral hygiene.

As a marketer I'm assuming you know about how to do this. The services I offer go from starting from scratch i.e. getting the form on their site, all the way through creating content and managing the service for a monthly fee.

Another approach is to make sure that they use a blog in conjunction with their website, to share what's known in their industry as "smile care" tips. On the blogs we create we also replicate information about health concerns, any new products and the different options for treatments that the Dentist offers.

All this information is available through the normal name in exchange for information that we know has to be done as standard to build a database. This is another service, separate from the website service that relates to email marketing that you can offer.

It goes without saying that they need to be able to keep their current patients up-to-date with the any developments in oral health care. The way we do this is by helping our Dentist clients get current patients to subscribe to their email newsletter through the two channels I just mentioned above.

You helping them get people to subscribe as part of their email marketing helps eliminate the problem that many Dentists face in that their patients once subscribed get regular updates rather than having to remember to check their dental blog to find out if there's new information.

The other thing you could introduce to them is using social media to connect with their patients.

We help our Dentist clients put a subscription form on the relevant social media real estate they own (if they don't have any or if it's inadequate and ineffective, you offer to help them make it more valuable...of course for a fee).

It's just another way that their patients are able to sign up and stay informed with what the Dentist is doing and get early information about things like discounts on any regular treatment patients are interested in.

These represent just the tip of the iceberg when it comes to what you could do to help your clients that I can share without posting an entire course in response to your question.

Hope it helps you think of different ways to achieve your goals.

BAYO

Happy to have been of help because that's what this section of the forum is for

BAYO

Plenty of good advice from Bayo and others about using FB and the dentists website to get signups to their own mailing list, but I would stay away from anyone offering any kind of supposed "opt in" list with emails of local consumers who may be ideal prospects for a dentists services.

What I would suggest, is maybe finding local websites that may have a newsletter that goes out to local readers and seeing if they offer advertising in their newsletter. You can also use Facebook pretty effectively to target ads to the ideal demographic your dentist wants to target.

I think the new movers suggestion is great too, and considering the huge lifetime value of a new family that might see a dentist, you could easily afford to spend some $$ to market to new homeowners in the area.

Do you know what it currently costs him to get new clients and what the lifetime value of a new client is? Too many business owners are clueless about things like this, but knowing these things will put you in a better position to help clients like this.

Cheers,

Steve

Maybe, possibly https://www.salesgenie.com/
free trial and 150 free leads
quality leads and criteria

I don't recall if I read it here or on another marketing source,
but offering free exams, or free kids exams works well as
a business builder for dentists. It gives the patient a chance
to try before they buy. This is also something you could use
for email list building, or to rework their existing email list. Either getting
the patient to return or to tell a friend who might become a new patient.

Dan

Have you considered using Facebook ads to target people in the nearby area? Get them to like the page so you can remarket to them.

I sell exclusively to dentists as of a couple months ago. I sell them every week, for SEO/SEM packages between $999-$2499/month. There's one way to sell them from my experiences... cold calling. That's how I do it, that's how other successful dental salesman do it, that's how anyone not trying to sell you a magic bullet sells them. 75-80 calls a day and some brass will get you some dough