Pitching like a machine
it's been a while since I posted here (months in fact...)...
.My first attempt at setting up a call center this summer failed for various (in retrospect, obvious) reasons and then life got in the way, but for the second time, I am giving it another go, in a tad more conservative manner this time (if I don't have a working script, I won't be hiring people or expanding into an office).
Soooo during the summer, I joined a call centre to actually learn how to sell.
The things they did there:
-my alias never backs down, is never in the wrong, and knows everything. In short, a figure of authority.
-The tone is not monotonous, but it is always the same (figure of authority).
-Keep control of the conversation,
-The leads were extremely targeted and there was only one type of socio-economic background.
-Very formal because of the high level of sales
-The script was very long, and read word for word, there were very few ,if any, deviations from it
-Was multi-call sales which involved two people.
In a way, I taught the sales were easier because unlike other places, the salesmen pitched like machines.Literally,I could have plugged a soundboard and it would not have made a difference because I never differed in tone. Even if the gatekeeper or prospect said stuff like "I'm walking out the door", I was never to rush.
My question is: is this a good end goal to aspire to in terms of sales proces for a one-call-closes?
I have restarted cold calling 2 days ago on my own, I wrote a new script from scratch selling text marketing. This time to small businesses.
I know that on the forum it is suggested to mimic the prospect but as I tried to do it, listening to my recordings, it sounds awkward or it sounds pathetic.
I have a french accent. I don't think it is exceedingly heavy when I am reading a script (I have gone to english college and high school), but people can still tell, espescially when I am nervous. I am stuck with it, like Celine Dion is.
I know there is a "zen" part to selling (for lack of a better word), but I get the feeling I don't get it at all.
Thanks WF
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John Durham -
[ 1 ] Thanks
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