Confidential Note For The Business Owner
I really wish i saved this... but my desk was a mess and I threw out all the "swipe file" type stuff as I don't do a lot of direct mail or write much copy these days.
I have an office in a semi-affluent neighborhood in a medium sized office building. I came to the office this morning and there was a white envelope that was the shape of a greeting card (not a 8.5 x 11 format more square) note sitting right in front of my front door that said, "Confidential Note For The Business Owner" and it was real handwriting. I looked closely just to make sure it wasn't a font.
So now that i determined that it wasn't a font it made it through my mental spam filter and I opened it up. Once I opened it up there was a white index card on it with the same black marker type handwriting that said the person sending the letter was a business broker and he had someone interested in buying my business. He left his name and 800 number to call him back.
At first, since the outside was real handwriting i didn't inspect the inside too much i just took it for real handwriting so i assumed that there was really someone "watching" my business who wanted to discuss buying my business.
interesting i thought...
i sat there for a quick second and thought about whether or not i would even be willing to entertain selling the business as I've done so much hard work and feel that it's just now starting to get easy... as i was thinking i kept glancing down at the note and decided something was 'funny' about it.
Upon further inspection realized it was a handwriting font! I felt a little duped and immediately thought that i wouldn't do business with this broker since he tried to trick me. That was my immediate reaction but now as I type this i'm thinking "why not?" i mean this means he is smart enough to get his message into the decision makers hand, get the note opened and probably in most cases at least get a phone call where he has the opportunity to explain his services.
Wish i still had this. But at anycase i think the concept here is that he spent the time to hand write on the outside and then he could automate a bit more on the inside for scale because he'd already gotten past the initial "bs detection" process.
Just thought i'd share! Anyone get anything like this before?
I have an office in a semi-affluent neighborhood in a medium sized office building. I came to the office this morning and there was a white envelope that was the shape of a greeting card (not a 8.5 x 11 format more square) note sitting right in front of my front door that said, "Confidential Note For The Business Owner" and it was real handwriting. I looked closely just to make sure it wasn't a font.
So now that i determined that it wasn't a font it made it through my mental spam filter and I opened it up. Once I opened it up there was a white index card on it with the same black marker type handwriting that said the person sending the letter was a business broker and he had someone interested in buying my business. He left his name and 800 number to call him back.
At first, since the outside was real handwriting i didn't inspect the inside too much i just took it for real handwriting so i assumed that there was really someone "watching" my business who wanted to discuss buying my business.
interesting i thought...
i sat there for a quick second and thought about whether or not i would even be willing to entertain selling the business as I've done so much hard work and feel that it's just now starting to get easy... as i was thinking i kept glancing down at the note and decided something was 'funny' about it.
Upon further inspection realized it was a handwriting font! I felt a little duped and immediately thought that i wouldn't do business with this broker since he tried to trick me. That was my immediate reaction but now as I type this i'm thinking "why not?" i mean this means he is smart enough to get his message into the decision makers hand, get the note opened and probably in most cases at least get a phone call where he has the opportunity to explain his services.
Wish i still had this. But at anycase i think the concept here is that he spent the time to hand write on the outside and then he could automate a bit more on the inside for scale because he'd already gotten past the initial "bs detection" process.
Just thought i'd share! Anyone get anything like this before?
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