27 replies
Hey there,

I got a job as a junior stock broker.Lots of cold calling to get appointments. Zero pressure from management, but since it's 100% commission, I better start producing to get an income.

It is really hard to break people out of their shells if I don't use fears and negative news.

First part of the call, I'm really nice, I try to build rapport, I talk about lowering taxes, features, etc but I find that at the second "not interested", I must bring something more.

So let's talk about fear in general, how/when should you (and how should you not) use it?
#fear
  • Profile picture of the author kenmichaels
    Originally Posted by socialentry View Post

    Hey there,

    I got a job as a junior stock broker.Lots of cold calling to get appointments. Zero pressure from management, but since it's 100% commission, I better start producing to get an income.

    It is really hard to break people out of their shells if I don't use fears and negative news.

    First part of the call, I'm really nice, I try to build rapport, I talk about lowering taxes, features, etc but I find that at the second "not interested", I must bring something more.

    So let's talk about fear in general, how/when should you (and how should you not) use it?
    I am envious of you. I have taken on many, many sales jobs, purely for
    the experience. Stocks was always on my wish list for learning.

    I never got a chance to learn it.

    Those people are hard core.

    Man i am drooling with envy bro.

    Good luck.
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    • Profile picture of the author David Miller
      It's one of the basic facts of human nature.

      The fear of loss is a greater motivator than the desire for gain.
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      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author John Durham
    Originally Posted by socialentry View Post

    Hey there,

    I got a job as a junior stock broker.Lots of cold calling to get appointments. Zero pressure from management, but since it's 100% commission, I better start producing to get an income.

    It is really hard to break people out of their shells if I don't use fears and negative news.

    First part of the call, I'm really nice, I try to build rapport, I talk about lowering taxes, features, etc but I find that at the second "not interested", I must bring something more.

    So let's talk about fear in general, how/when should you (and how should you not) use it?
    Told a story about a friend of mine in the first telemarketing report who became an investment banker... Last I checked he was well over 300k per year, and started with a big COLD list of millionaires... That list looked aweful cold at the time, but now he is doing awesome because he stuck with it.

    Good luck! Hope to hear you are the next Gordon Ghekko! Only with a happier ending!
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  • Profile picture of the author Jason Kanigan
    "Are you worried that retirement is approaching--and if it's 15 years or less away, it's coming fast--and you'll have no nest egg?"

    "Have you wanted to get involved with stocks, tracking the charts and having fun making money, but been stopped by the fear that there's too much to know?"

    "Have you invested in a stock in the past, which you lost money on, and desperately wanted to get back into the game, but the worry of losing money again has just been too much?"

    "Did you invest in things like mutual funds and bonds, only to discover the interest rates are so low that you never really can build on your investment that way? Every time you look at your account statement, do you shake your head and feel your heart beating a little faster because you just know your money could be earning bigger returns somewhere else?"


    Also, in Darth Vader voice: "I find your lack of faith in the stock market disturbing." Force choke through phone until prospect submits.

    "We have nothing to fear but fear itself. And fear." ~FDR


    You want to uncover people who have either invested in the past or wanted to and are open to the idea, people who have some disposable income to invest, people who feel a sense of urgency because of some impending event like retirement.
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    • Profile picture of the author John Durham
      Originally Posted by Jason Kanigan View Post

      "Are you worried that retirement is approaching--and if it's 15 years or less away, it's coming fast--and you'll have no nest egg?"

      Okay you got me, can I stick my toe in the water and start with something small like 5 grand?



      Edit: I put this here so that Social could "see" someone saying yes. See it man. Imagine them saying it. Whatever the amount.
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      • Profile picture of the author Rearden
        Research the 500 Day War.

        It's all about placing hundreds of calls a day for years.

        The 500 day war (for rookies) | WealthManagement.com
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        David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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      • Profile picture of the author Claude Whitacre
        Socialentry; What do know about the prospects? I know it's a cold list, but do you have their age? home value? Number of kids? married? Anything like that?
        You can make your opening statement really hit home.

        Can you listen in as a top broker makes cold calls? An few hours of that would be pretty life changing, I would think.


        And why the heck haven't you bought the book Successful Telephone Selling In The 90s? Here's the link.

        Successful Telephone Selling in the '90s: Martin...Successful Telephone Selling in the '90s: Martin...
        I love the questions you pose, but there are already legends that have paved the way. Ask more questions, but buy the darn book. It's two bucks.
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        • Profile picture of the author socialentry
          Originally Posted by Claude Whitacre View Post

          Socialentry; What do know about the prospects? I know it's a cold list, but do you have their age? home value? Number of kids? married? Anything like that?
          You can make your opening statement really hit home.

          Can you listen in as a top broker makes cold calls? An few hours of that would be pretty life changing, I would think.


          And why the heck haven't you bought the book Successful Telephone Selling In The 90s? Here's the link.

          Successful Telephone Selling in the '90s: Martin D. Shafiroff: 9780060964917: Amazon.com: Books

          I love the questions you pose, but there are already legends that have paved the way. Ask more questions, but buy the darn book. It's two bucks.
          I don't know much about the list except the name of the prospect (which is wrong at least 40% of the time). I call residential at between 6-8 PM, and commercial during the day. I'll spend the two bucks, most definetely.

          All I know for sure is that they are in high income neighbourhoods or they are professionals or own businesses.

          Just wanted to say big thanks guys... I am not an expressive person in general, I'm a really quiet guy in real life but I appreciate the moral support and people taking the time to answer my qs.

          it's really helping me out today.
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  • Profile picture of the author Rearden
    Never stop prospecting, young gun.

    Lack of prospecting is always the source of all sales woes.
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    David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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  • Profile picture of the author John Durham
    @ Social,

    You are getting it the hardcore way.... You are going to be a monster, and a force to be reckoned with if you embrace it. As for me, this 500 a day blog is kicking my tail right now. lol

    Dont give up and you will be more hardcore by the end than 99.9% of the salespeople you will ever meet. We will support you here man. If you get discouraged post it, and we'll remind you that you are headed for more than just money. You are going to be "hard core".
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    • Profile picture of the author Claude Whitacre
      Originally Posted by John Durham View Post

      @ Social,

      You are getting it the hardcore way.... You are going to be a monster, and a force to be reckoned with if you embrace it. As for me, this 500 a day blog is kicking my tail right now. lol

      Dont give up and you will be more hardcore by the end than 99.9% of the salespeople you will ever meet. We will support you here man. If you get discouraged post it, and we'll remind you that you are headed for more than just money. You are going to be "hard core".
      Absolutely. And Social, I've read your posts for awhile now. You're no dummy.

      Don't quit. You have every tool you need to be successful at this. Every new sales job is "A ton of work with no results" in the beginning. But that's just the universe testing you...to see if you are worthy. After you start getting results, the wind just stays at your back.

      And one of these guys (John or Ken, I'm sure) once said that in a year you'll be an expert. In five years...you'll be a god.

      I think just about all of us can't wait to hear about your success.
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  • Profile picture of the author John Durham
    Social is the one who opened this thread here:

    http://www.warriorforum.com/offline-...e-machine.html

    He wants it the way a champion wants it, and he deserves it more than most. When he gets its, its going to be justice served.
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  • Profile picture of the author Rearden
    I would imagine others would agree with me that you should take a product-specific approach.

    I remember the 500 Day War thread mentioning leading with muni bonds, or some type of safe investment. I thought that was a pretty good idea.

    Let the process of making your prospect a client be as simple as possible.
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    • Profile picture of the author kenmichaels
      Originally Posted by Rearden View Post


      Let the process of making your prospect a client be as simple as possible.

      Rearden. Out of everything you said .. ever .. over the last year.

      THAT line is by far the best.

      That line, lets the magic happen, that line allows you to succeed.

      That line turns players into captains of industry.

      that line says ... Rearden ... he is a real salesman
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Rearden View Post

      I would imagine others would agree with me that you should take a product-specific approach.

      I remember the 500 Day War thread mentioning leading with muni bonds, or some type of safe investment. I thought that was a pretty good idea.

      Let the process of making your prospect a client be as simple as possible.
      Reardon; Apparently, I ran out of "Thanks". So I just wanted to let you know...
      For this guy, who is calling without much information, I think your approach is spot on.
      Far easier to let your prospects self select than to try to fit what you offer to each prospect. Far far easier. (This is a two far idea) :rolleyes:
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  • Profile picture of the author John Durham
    In truth... (Im a judge fan now)

    25,000 "cold" calls is about 250 customers in the real telemarketing world. Thats about how it really works, even in offline.

    If you charge $97 per month for a directory listing and NO UPFRONT FEES whatsoever... then within a year you have created $25,000 per month in residual income.

    $300,000 per year.

    Thats how it really works.

    Now 25,000 calls (Actually talking to a business owner) is about what a telemarketer makes each year, in truth.

    Scale it out by however many telemarketers you wish.

    Every telemarketer should be worth 25k per month to you over the course of a year (In the directory listing scenario) , and their salary should be right at around 20-25k per year... If they are hitting quota.

    Edit: Im actually lowballing...the minimum quota for a 97 dollar per month sale should be two per day- 1 in the morning, and one in the afternoon. Some will do better, but thats gravy (Accounts for attrition and below average performers- Some days average performers will be low, and high performers will be average- Not all pistons fire at once- It works out over averages).
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    • Profile picture of the author kenmichaels
      Originally Posted by John Durham View Post

      In truth... (Im a judge fan now)

      25,000 "cold" calls is about 250 customers in the real telemarketing world. Thats about how it really works, even in offline.

      If you charge $97 per month for a directory listing and NO UPFRONT FEES whatsoever... then within a year you have created $25,000 per month in residual income.

      $300,000 per year.

      Thats how it really works.

      Now 25,000 calls (Actually talking to a business owner) is about what a telemarketer makes each year, in truth.

      Scale it out by however many telemarketers you wish.

      Every telemarketer should be worth 25k per month to you over the course of a year (In the directory listing scenario) , and their salary should be right at around 20-25k per year... If they are hitting quota.

      Edit: Im actually lowballing...the minimum quota for a 97 dollar per month sale should be two per day- 1 in the morning, and one in the afternoon. Some will do better, but thats gravy (Accounts for attrition and below average performers- Some days average performers will be low, and high performers will be average- Not all pistons fire at once- It works out over averages).

      your forgetting about two things.

      T-1 bill ... nowadays you can get that for 250 / 400 a month.

      then the actual phone bill. THAT depends on who you call

      instate or out of state.

      Instate will cost 4.5. to .5 per min. every connected 20 sec count as a min ...
      It takes approx 30 secs for a predictive dialer to recognize a voice mail
      or answering machine or live person.

      Out of state , depending on your haggling skills.. OR previous contract will cost

      1.5 to 3 cents per min

      I am guessing you are talking making these calls from residential lines.

      THAT i know nothing about as far as cost.

      but if your talking about a machine, you are talking 25- 50k a MONTH
      in phone bills.

      I have had, before i got good at understanding and haggling several phone bills
      OVER 100k FOR ONE MONTH.

      I am better now, my phone bill NEVER reaches that amount nowadays.

      but 25 - 30 ... that is fairly standard.

      Then you have employee cost.

      you HAVE to remove those from your gross. Otherwise its over inflated
      disaster.

      I * think i KNOW why you posted this... maybe i am wrong.
      BUT if i am correct... you HAVE to look at that .. and a few other things.
      like fica, insurance, benefits, over time..
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  • Profile picture of the author John Durham
    Nah, that wasnt the reason, although you do usually have me pegged. I was just thinking out loud, would've just emailed otherwise. Yes, I mean "gross".
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    • Profile picture of the author kenmichaels
      Originally Posted by John Durham View Post

      Nah, that wasnt the reason, although you do usually have me pegged. I was just thinking out loud, would've just emailed otherwise. Yes, I mean "gross".
      sorry... you know how my brain works.. i just assumed
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  • Profile picture of the author John Durham
    Lol.... Im more posting it for the individual who has maybe just himself or a couple of telemarketers to illustrate how the bower forumla works. Honestly when I worked with Bowers we had 80-100 people and didnt even use dialers. We would hand them three lead sheets at a time and they had a manual phone on their desk... they wouldnt get more leads till they had recalled all their sheets two or 3 times. People would raise their hand and say "I need more leads", and I would be like "No you dont..." lol, "redial the no answers a couple more times and I will give you more sheets."

    Ps. have worked with dialers as well and I know they are a major cost. Remote dialers these days are cheaper but I dont know how they would work over a large group.

    You can rent one station for $200 per month with safe soft. I used it one time for a group of six I started to do appointment setting and it ran pretty smooth. $200 bucks per station wasnt bad, unlimited calls.

    Before that I managed a room that used Amcat... we had about 60 tms and that was around 15k per month in 2007, prices may be different now.
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    • Profile picture of the author kenmichaels
      Originally Posted by John Durham View Post

      Lol.... Im more posting it for the individual who has maybe just himself or a couple of telemarketers to illustrate how the bower forumla works. Honestly when I worked with Bowers we had 80-100 people and didnt even use dialers. We would hand them three lead sheets at a time and they had a manual phone on their desk... they wouldnt get more leads till they had recalled all their sheets two or 3 times. People would raise their hand and say "I need more leads", and I would be like "No you dont..." lol, "redial the no answers a couple more times and I will give you more sheets."

      ugg that reminds me of a job.

      He was a friend , he opened a new bizz. It was some sorta bizz opp
      using the internet on the TV... i forget the name.. it was super popular
      for a while.

      Just when his bizz was getting really good, he died in his sleep on the couch
      in HIS office.

      End of that learning experience.

      However.. what a stickler for leads.. no joke

      You NEVER .... EVER got a NEW lead UNLESS you sold one first.

      seriously, i was handed FIVE leads the day i started .. no dialer.

      I had to call that list all day until some one picked up. ... NO SALE did not get
      you new leads.... you HAD to SELL one to get a NEW lead.

      In retrospect i learned a LOT... but it was probably one of the worst sales
      jobs i ever had.

      and i still miss my friend.

      I went there to help him. In reality, he helped me become a better sales person.
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  • Profile picture of the author John Durham
    Yeah, when it comes to cold calls, leads are a dime a dozen, and made to burn in my opinion, but John was a stickler.

    Warm leads not so much.

    I remember that internet TV stuff...lol
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  • Profile picture of the author NewParadigm
    You need some Glengarry leads!
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author JayBay
    This thread is breaking barriers for me.
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    What can I do to be more helpful to you?

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