Reputation Management for Yelp / Medical Doctor with bad reviews

You should set up a method for current patients to leave reviews...If its a good review link to Google, yelp. If its a bad review..link to email and handle internally, once a bad review is out there it cant come off.

Responding to negative reviews, and acknowledging the problem publically is beneficial. By neglecting negative reviews, the business owner has shown that they could've taken the time to handle and resolve the client/s problem, but have not.

There are so many methods to getting customers reviews, and encouraging positive reviews. The medical industry is more personal, so it might be a bit more difficult to get results.

One of the better ways is pricey but effective. Post ads on Craigslist seeking reviewers with established Yelp accounts. Offer an amount ($50-100) for them to come in, tour, and meet with the doctor. At the end they will leave a review from their smartphone.

To avoid the Yelp filter is a whole different headache. Do what you must to get existing patients to leave reviews from their smartphones.

Yes. Respond to all reviews. Negative and positive. Shows he cares.

As regards the sketchy ones on Yelp, see if they can be removed
by Yelp because they violate TOS, if they do. If not removed, respond
by explaining I don't have enough data about this incident to give a
credible reply.

Dan

Search for some reputation management systems. Rus Sells has one, though he's too polite to put it in his signature or blatantly talk about it (Kudos, Russ, for simply giving great expertise). Essentially, they are software that encourage customers to go through a series of steps to report their feedback--

and here's the key--

Identify those who are unhappy before they go post the information somewhere else...so you have a chance to revisit and change their opinion.

Reputation management and the testimonials that go with it have laws about them that you must follow. Rus Sells is an expert in this area and has run webinars about the topic.

Now my own bit.

When looking for new reputation management clients, the first and most important thing you need to uncover is this:

Does this prospect care about their online reputation?

Do they believe their online reputation has a financial impact on their business? If not, what's the point in talking to them. Yes, they may have 9 negative reviews--but if the owner doesn't believe they matter, any attempts by you to force that square peg into that round hole will be very, very difficult. Concentrate instead on finding those people who DO care about their online reputation.

I wouldn't encourage or ask patients to leave reviews until you have a good idea they were happy. Like an attorney is never supposed to ask a question they don't already know what the answer will be.

Encourage all feedback first internally, set up a report card "how'd we do" after each appt, then ask those who respond postively to help you out and share it to yelp, FB, google places etc..... and take care of the negative feedback directly, internally. For existing negative reviews I'd want the Dr office to respond to each complaint, offering to discuss and resolve. I think the big sticking point w/ negative reviews is when a business isn't being proactive trying to correct stuff, because Sh%t happens. Most people are smart enough to recognize more fake anonymous reviews and don't give them much weight anyway.

My suggestion is to not focus on Yelp reviews so much. There are a few other review sites that are much easier to deal with. Get some good reviews elsewhere and build some backlinks to those profiles. They will be on page one of Google before you know it.