My best day in offline ever £997 ($1,562)

As the title stated today was officially my best day ever £997 from 1 client.

Im not saying this to boast, but I really had an ah ha moment, basically up to now, for the last 3 months I have been struggling trying to close £99 - £199 type clients for my relatively new PPC business, which admittedly I have actually been doing OK with.

This guy was my biggest client yet but was actually one of my easier sells yet, I managed to sell him:

Adwords management on an existing campaign £299/month,
G+ Local, new set up £449 one time payment
and SEO ongoing for 249/month

Due to todays success I have come to the conclusion that in many cases upto now I may have been targeting the wrong prospects, people with low budgets and very high expectations, which in quite a few cases has resulted in clients that are very demanding.

The beauty with this client is he is spending roughly £5k - £7k per month on PPC and after a quick audit I know I can optimize the campaign for an easy 15-20% improvement, so in theory I can save him £500 - £1400 per month whilst maintaining his lead volume, so I get an easy payday and he gets great value.

So whats the point of me telling you this? well I guess I just wanted to share my lesson learned today, and that is the bigger and what might seem harder to close clients are sometimes the easiest, why? simple they are spending money, they understand marketing, or at least they understand the need to do it

Also take my new client, he had over £150k worth of data in Adwords to work with and optimize, now compare this to a one man band who you have to persuade to spend £300 per month on PPC, who then wonders why his phones aren't ringing off the hook and wants to know why you cant optimize faster even though you have no data, trust me I would take scenario 1 every time.

I guess the point is the low hanging fruit isn't always where you think it is.

Anyway there it is, a good day I'm happy to answer any questions