$20,000.00 In 30 Days...

Profile picture of the author max5ty by max5ty Posted: 02/16/2013
I'm about to give you the easiest way you'll ever make money offline.

I've been in marketing for almost 30 years.

What I'm about to share with you is real. I've done it and so can you.

A couple years ago I was partying with some friends. As usual, the conversation turned to marketing.

We made a bet. A bet to see who could come up with an idea, implement it, and make the most money in 30 days.

I won hands down by making about $20,000.00 in 30 days. You can do it too. Here's how...

I published a booklet.

FIRST: I've published this before in the copywriting section but want to share it here again because it's useful.

Here's what you need to do:

1. Come up with an idea. Could be about bingo, the lottery, household tips, cleaning tips, aging, exercise, etc.

2. You don't need to be an expert on the subject...the internet is a useful tool.

3. Download a book publishing software. I suggest Adobe In Design, it's a free 30 day trial and works just like a full version. Takes a couple days to learn but it's well worth it.

4. Write your booklet...keep it under 40 pages.

5. Once you have your booklet written, print it out and assemble it.

TIP: I sent my booklet to Office Max via email and had them print out 10 copies. I had to assemble the copies myself. After I used the copies to get them into outlets, I had them printed online.

6. Go to local outlets and ask if you can display your booklet. You can buy display stands at your local office outlet for about .98 cents apiece. Offer them $1 for each booklet they sell. It's a win win.

I sold my booklet for $4.95. Sold about 5000 of them in 30 days.

I know I probably made this post quick so ask any questions.
#$20 #days

  • Profile picture of the author Michael Ten
    Michael Ten
    Fascinating post, OP. What exactly do you mean by local outlets? Like pubs, grocery stores and convenience stores? Other places? Gun shops?
  • Profile picture of the author max5ty
    max5ty
    Originally Posted by Michael Ten View Post
    Fascinating post, OP. What exactly do you mean by local outlets? Like pubs, grocery stores and convenience stores? Other places? Gun shops?
    I focused on carry-outs and grocery stores.
  • Profile picture of the author Shazadi
    Shazadi
    That's awesome, thanks for sharing. Did you cater your booklets toward the audience you imagined at each outlet (i.e. healthy living for grocery store)? And what about order fulfillment - did you just guess at the number you'd need after the initial 10 and distribute them, or did you have the store owners take reservations?
  • Profile picture of the author umc
    umc
    Also, what do you actually net on the deal. Looks like you sold $25,000 worth (5000 x 4.95), and then had to give the place that sold it a buck a piece, for the $20,000. But how much did you have to spend in printing and shipping costs to get the booklets, plus the display stands? Any other costs that I'm not thinking of, other than your time spent finding all of these outlets to put them in? How did you get the local places to allow you to put them there? Just the offer of commission?
  • Profile picture of the author giant90
    giant90
    Really good idea but as UMC said above, my question is also same.
  • Profile picture of the author Nail Yener
    Nail Yener
    Originally Posted by max5ty View Post
    I sold my booklet for $4.95. Sold about 5000 of them in 30 days.
    Ok, the concept is nice, congratulations on your success but how repeatable is it and did you repeat it? I mean this requires a lot of physical work such as printing, distributing, making deals, tracking etc and it is not something that will work in all countries or all cities just like it did work for you. 5000 booklet sales in 30 days is awesome, but what was your net income and did you continue doing this after that month?

    Also, can you please link to your post in copywriting section?
  • Profile picture of the author Sue McDonald
    Sue McDonald
    The subject of your book would be interesting to know. I can see this idea working if it was an a subject that appealed to your audience. There are two women ( Kim McCosker, Rachael Bermingham) in Australia who have written a whole series of cook book using only 4 ingredients. They wrote the first one just for fun but then it became super popular and they had to keep going.

    I think the subject would be the most important thing here. I agree you can learn anything on the net so you could find a lot of material for your book.
  • Profile picture of the author humboldt84
    humboldt84
    Very interesting idea. Would like to see the answers to all the questions above. Thanks for sharing.
  • Profile picture of the author ares04
    ares04
    How does the payment work?

    Do they sell the books and give you your cut after taking out their portion?

    Do you have a pic of one of these books?
  • Profile picture of the author max5ty
    max5ty
    Couple answers.

    1. I didn't pay anything out of pocket for printing costs, etc., because I sold advertising in the booklet to cover costs. Advertising was easy to sell because of the subject I picked. Printing costs are not that expensive anymore. There are loads of places now that will print, assemble, etc., everything for you.

    The price of each booklet can be set by you. You don't have to sell them for $4.95. You could ask $7.95, etc.

    2. It is repeatable. A friend did repeat the process and is still doing it.

    It's not as difficult as some might think to get it into outlets. You're not selling the business owner anything upfront. They only pay you after the books are sold.

    Use your imagination...the possibilities are limitless.

    You will have to take some time to learn how to use the publishing software. If you don't sell advertising, you will have to use some upfront money. However, if you're just starting out you don't need to print thousands of books upfront...you can start out small then keep reinvesting your earnings.

    If the booklet things seems too daunting for you...I've also seen the single laminated sheets being sold for $4.95. They cover subjects like first aid, recipes for mixed drinks, etc. Seen some being sold in a truck stop once when I was traveling. Didn't try the idea but it seemed like a good one.

    This idea may not be for everyone. There are tons of books sold for Kindles, etc. Of course it's easier and quicker to sell this way. I know lots think everything revolves around the net, but you'd be surprised how many will buy a physical product as a spur of the moment idea, especially if the title grabs their attention.

    I'm just offering another idea you can try if you're more inclined to offline marketing. You could even offer your book online and offline.
  • Profile picture of the author bob ross
    bob ross
    I can't even imagine what officemax or staples would charge to make these booklets, even if you're assembling them yourself and just having them print. It would be well over $5 each. Just 20 pages would probably cost $25 or more.

    Printing online is still going to be in the $3 range at least, so selling advertising space would be the only way you could ever get this into the price point you're suggesting and that's not profit, just sales.

    If someone was to start this from scratch, it would take days at best but weeks most likely to learn how to format a book. Then the time it would take to write it and find images, proofread, etc.

    Then they'd have to sell advertising space, which to be honest I would find extremely difficult to do in this case.

    Then they'd have to print them which would cost a fortune at low quantity and quite a bit at high quantity as well. Printing and shipping alone would take 7-10 days at least.

    Then you'd have to find all these places to let you put the book for sale on consignment, which is not going to be easy.

    And then you cross your fingers that people will buy. 5,000 copies in a month is completely unrealistic. that's almost 170 per day.


    This is something that just looks good in theory.
  • Profile picture of the author max5ty
    max5ty
    Originally Posted by bob ross View Post
    I can't even imagine what officemax or staples would charge to make these booklets, even if you're assembling them yourself and just having them print. It would be well over $5 each. Just 20 pages would probably cost $25 or more.

    Printing online is still going to be in the $3 range at least, so selling advertising space would be the only way you could ever get this into the price point you're suggesting and that's not profit, just sales.

    If someone was to start this from scratch, it would take days at best but weeks most likely to learn how to format a book. Then the time it would take to write it and find images, proofread, etc.

    Then they'd have to sell advertising space, which to be honest I would find extremely difficult to do in this case.

    Then they'd have to print them which would cost a fortune at low quantity and quite a bit at high quantity as well. Printing and shipping alone would take 7-10 days at least.

    Then you'd have to find all these places to let you put the book for sale on consignment, which is not going to be easy.

    And then you cross your fingers that people will buy. 5,000 copies in a month is completely unrealistic. that's almost 170 per day.


    This is something that just looks good in theory.
    LOL...guess you're gonna stick to selling guides.

    First, I went to gotprint.com and ran a quote to have 5000 books printed. 40 page, gloss cover in color, added shipping costs...and the total was still under $1 a book. There are cheaper printing places out there.

    Second, there have been people who've created fortunes off this method. Simply do a quick google search.

    Third...it's not necessary to sell them in outlets, there are other options.

    Fourth...Weeks to learn the software? Gees, it's not that complicated. Think it took me about 2 days to get it down.

    Fifth...I could sit down and write a complete booklet in 2 days max.

    Sixth...I said this wasn't for everyone. It may not be your thing, but to say it only works in theory is ridiculous. It's been done by others and still continues to be done.
  • Profile picture of the author bob ross
    bob ross
    In 30 days you cannot learn publishing software, write a 40 page book, sell advertising space to cover the cost of printing 5000 of them, find retailers to sell them for you, sell all of them, and make 20k. I sorry buddy I dont buy it.

    I like the laminated sheet idea though.
  • Profile picture of the author John Durham
    John Durham
    I hate to say it but it seems so obvious when someone is telling a re hash story in the first person. This story doesnt ring of real experience to me for 10 different reasons. Either that or my sensor is just off.

    This is why you dont see me having more usernames and talking about adsense in other subforums, selling WSO's on the subject... because real experience has conviction behind it, and you cant really fabricate that.

    Dont hate me for saying it, but man....Dont make stuff up after 688 posts, you are pretty invested here...Stay solid.
  • Profile picture of the author bluecoyotemedia
    bluecoyotemedia
    John and Bob

    I have to agree with you guys

    I can read thru these guys posts and see that they are the real deal and not read about it in some book and regurgitate it

    I can always smell Poop from afar.. but the funny thing is you will always get the inexperienced people liking his post or say

    wow what a shrewd businessman lol

    eddie
  • Profile picture of the author John Durham
    John Durham
    Eddie, I can read between the lines and so can you:

    Originally Posted by max5ty View Post
    Second, there have been people who've created fortunes off this method. Simply do a quick google search....It's been done by others and still continues to be done.
    This may be true, but it wasnt done by the OP.

    It doesnt even seem like he read a whole book on the subject, more like a sales page or article.
  • Profile picture of the author Eddie Spangler
    Eddie Spangler
    I have no doubt this could work. not sure why you needed the convoluted bs story to
    present it.

    Lets see Ive got 30 days to win a "contest". Let me write a book, learn how to use publishing software, go around selling advertising, visit umpteen locations looking for distribution, wait another 7 days to get product, distribute the books, sell at least 250 copies per day 20 remaining days in "contest", then go back around and collect my money, all for $4 per book.

    Maybe if these guys were your partner that could happen


    You are flinging poo in the wrong subforum buddy.
    Why not just say..Here is an idea...

    By the way what did your buddies do trying to win said "contest"?
  • Profile picture of the author Rbtmarshall
    Rbtmarshall
    op's disclaimer: " I've been in marketing 30 years"

    I like the plan though, it gave me an idea. But without 30 years marketing experience one might not put the words together as well as an experienced marketeer can for their booklet nor their display pitch.


    How much was the printing and binding? it seems you left out the most important parts of the plan, the expenses. Well, except for the 98 cent display stand...
  • Profile picture of the author John Durham
    John Durham
    Originally Posted by Rbtmarshall View Post

    How much was the printing and binding? it seems you left out the most important parts of the plan, the expenses. Well, except for the 98 cent display stand...
    One reason I have trouble with this story is because I know how picky retailers are about their display space. It would have to be indy's only, because a major retail chain will want to have a board meeting just over what your display case looks like (alone) maybe make you submit two or 3 more designs, just for the case itself to fit their display protocol or whatever...

    Just because you have a booklet and a display stand doesnt mean they are going to give you two square feet of their valuable display space so easily.

    Even if you are a new employment free publication, and all you want is "sidewalk" space...it doesnt mean a store is going to let you put your box out on their sidewalk. You have to really sell the idea.
  • Profile picture of the author Rbtmarshall
    Rbtmarshall
    Originally Posted by John Durham View Post
    One reason I have trouble with this story is because I know how picky retailers are about their display space. It would have to be indy's because a major retail chain will want to have a board meeting just over what your display case looks like (alone) maybe make you submit two or 3 more designs, just for the case itself...

    Just because you have a booklet and a display stand doesnt mean they are going to give you two square feet of their valuable display space so easily.

    I don't have experience in that, but I would agree with what you said about major retailers having may hoops to jump through in order to display merchandise from an independent seller.

    and selling 5000 copies of anything in 30 days via smaller local outlets seems less likely to happen

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