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Newsletters: Write them yourself or ask around for content?

by Delta223
7 replies
Hi;

I'm doing a monthly newsletter in an effort to gain referral partners. I don't want to spend a lot of time writing a newsletter, and hiring out quality content could get expensive, so I'm thinking of going to several other professionals and inviting them to produce content for my newsletter. The trouble here will be getting the content on time and editing it so it doesn't read like spam.

For those of you who've done a newsletter before I'm interested to hear your thoughts on this, thanks
#content #newsletters #write
  • Profile picture of the author Claude Whitacre
    Is this a paid or free newsletter? Are you sending to subscribers or prospects?
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  • Profile picture of the author Delta223
    I'm sending this newsletter to prospective referral partners (real estate agents in my case). Since getting referrals from a network requires ongoing grooming I plan on sending this forever. The newsletter is not paid.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Delta223 View Post

      I'm sending this newsletter to prospective referral partners (real estate agents in my case). Since getting referrals from a network requires ongoing grooming I plan on sending this forever. The newsletter is not paid.
      You can get free well written articles at ezinearticles.com

      Spend some of the space talking about your own life, and some about clients.
      Make sure the added articles are applicable to your audience. But mostly tell stories about what you are doing, and stories about clients.

      Your newsletter has two messages;
      "I'm someone you want to work with, and I'm interesting" and
      "Everybody is happy when they are my client"

      I hope that helps.
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      • Profile picture of the author DABK
        7 years later, once a month, I get a newsletter from someone who sends out a 1-page newsletter. He has a few jokes (often so lame, they're funny), a few paragraphs about what's new with his company. A few paragraphs where he's selling - hard. I'm not sure, but I think I've seen a couple of short testimonials too.

        All of the stuff is broken up into small sections and set up so that it's easy on the eye. It's very simple... I think he just does a word document with 2 columns. At least, it looks that simple.

        I once bought from him on behalf of my brother. So, I'm on his list. I'm not his prospect, I will never buy from him. But I like his newsletter.

        I often read the thing from top to bottom: it's got personality, one I like.

        If you read a few of them one after the other, you get to feel 2 things: this guy's fun and he knows a hell of a lot about his stuff.

        He throws in the jokes for 2 reasons: you find a couple of hundred in one short sitting online, then it's copy and past. And, of course, some of them are funny.

        If you go with ezinearticles.com (or one ezine that's specific to your industry), a couple of jokes, you have your newsletter done in a matter of 15 minutes, except for the 1 100-words that you write so your newsletter is specific to yourself.

        That, if you write about something that's just happened to you should take only minutes to write.

        Or, the short version of what I wrote so far, Claude is right and it's easier (not so time-consuming) to accomplish as it seems at first blush.

        Originally Posted by Claude Whitacre View Post

        You can get free well written articles at ezinearticles.com

        Spend some of the space talking about your own life, and some about clients.
        Make sure the added articles are applicable to your audience. But mostly tell stories about what you are doing, and stories about clients.

        Your newsletter has two messages;
        "I'm someone you want to work with, and I'm interesting" and
        "Everybody is happy when they are my client"

        I hope that helps.
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        • Profile picture of the author Claude Whitacre
          I forgot to ask if this is an online newsletter or one that is mailed.

          Yeah, I get a newsletter from a guy that mails one out every month. He video tapes some of Dan Kennedy's events, and really knows his stuff.

          It took over two years before I called him. I hired him to tape a seminar I'm doing next month. (video, editing, duplication, and more). It's over $5,000.

          how much did he invest in mailing me that 4 page newsletter? Maybe $200 so far. Good investment, I would think.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

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  • Profile picture of the author XponentSYS
    I have several NL services. I use ghost writers for all of them because I'm convinced that ALL MY TIME needs to be spent GROWING MY BUSINESS.

    I find writers who specialize in whatever market I'm after.

    A good place to start is this forum - post a $5 want ad over in WFH.
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  • Profile picture of the author textbroker
    We have two newsletters. One is internal company news, which I have to write due to the nature of the news. Every so often, we have a partner offer that the partner writes for inclusion.
    The other newsletter is a weekly article round-up. I started writing that on my own, but there just wasn't enough time. Outsourcing it to my writers has cut it down from a 2-hour writing period to 15 minutes.
    You may want to go with a hybrid. If you have three sections, have a partner contribute one and outsource the other two. Then, if your partner falls through, you still have a decent amount of content.
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    Starting at 1.2 cents per word
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