Smarten Up! Raise Your Rates! Here's How!
- You; "Now Johh, you will get all these great services, site, SEO, and business listings for a low price of $10,000."
- Them: "Well I dont have $10,00."
- You; "Yes you do, and I can show you exactly where it is."
- Them; "Oh yea, where?"
- You; "In your future sales!"
- Them; "What do you mean in my future sales?"
- You; "I am going to design this web site for you, I am going to do your SEO, and I'm going to list your site all over the internet so you can be found. Because I believe in you, I'm going to let you pay me back using a small portion of your future sales. Each time you swipe a credit or debit card, a portion will go to paying me the $10,000 you owe me. This way, you're actually paying for the results, as they are delivered, and not before."
- Them; "That's great, how do I sign up."
- You; "Sign right here!"
You refer deals, and they do the onboarding. You determine with your client how much exactly you want to take out of the credit cards as a percentage. The term is called "split funding." Generally speaking, everyday, until you're paid off, you will receive 10-20% of their CC sales (depending on your arrangement with them) into your bank account. Going out and setting up ten clients, and outsourcing for $1k, can be a lot of TIME TO PLAY GOLF!
This method allows you to offer your clients financing confidently. Offering them the ability to pay by credit card, or ACH debits is way too risky. The one thing they rely on everyday is their credit card machine, so you have them, and it by the balls.
Secure the transaction by not starting the work until your costs have been paid for. If you're outsourcing stuff, you can pay $1000 to service providers for a bunch of these services, then let the profits run... Making sure your costs are paid for before work starts, protects you against the business failing, or some natural disaster (which are becoming way too common now).
- Them; "Gee your services look great, and I see that they are working for the guy across the street, but I just don't have the money."
- You; "Well how much do you normally budget for marketing expenses, what percentage of your income."
- Them; "Well I dont know... maybe 5%"
- You; "Ok, these services are definitely going to increase your revenues, and I believe in fairness, so I'll charge you 5% of your credit cards. How it works is that each time you swipe a credit or debit card, 5% of the sale will go directly to me. This way you're paying for the results as they are delivered."
- Them; "Hmm... Well I'm not sure, sounds good, but I just don't know..."
- You; "Well the problem is that you are not able to compete because you don't have a web site, and the reason you don't have a web site is because you don't have the money, but the most valuable thing you do have is your future, so let's just use your future sales, to invest and grow your future.
That's the gist of it. Each day, when you wake up, you'll have fresh dinero from all your client accounts. If you're smart, you will increase your prices (and make your marketing materials look like a billion dollars) to focus on finding those 10 merchants that you can charge $10,000 each. Or, a recurring 5% for ongoing marketing services. Make them feel like they're playing in the big leagues and have a full time marketing agency at their disposal!
Let's say it costs you about $1,000 total to outsource design plus SEO for a single client... That's $9,000 in pure residual gross profit... now go make it happen!!
CRUSH IT!!
Happy to connect you folks with the only company and person doing this.
Deliver Bigger.
In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt