Are you selling concepts or widgets?

1 replies
Some sales are more conceptual than others and need a slightly different approach. If you are selling copiers, everybody knows what they are.

But not everybody knows what you are talking about when your service is new, obscure, very detailed or highly technical.

For a conceptual sale, tweak your prospecting and make it easier to buy from you. Lisa at LeadSavvy explains:
Lead Generation: Essential Strategies for Introducing Your Product or Service by Phone
#concepts #selling #widgets
  • Profile picture of the author Sys4
    Thanks for sharing. Lisa's command of the subject comes across in the ease in which she explains the techniques and uses personal experience to illustrate the benefits.

    Lisa's company has an impressive list of clients that have given impressive testimonials.
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